NUVI

Nuvi is a software and marketing services company that develops a SaaS customer experience management (CXM) and social media marketing platform. The Nuvi platform has eight tools: Listen, Plan, Publish, Engage, Analyze, Locate, Review, and Capture. The tools aggregate data from across public and private sources of social media, print media, blog, forum, video, and online review content, apply artificial intelligence algorithms to highlight key marketing insights, and enable teams to plan and publish original marketing content.[1]

Nuvi
TypePrivate
NUVI:US
Founded2012
HeadquartersLehi, Utah, Chicago, Illinois
Key people
Michael Mullarkey, CEO
ProductsListen, Plan, Publish, Engage, Analyze, Locate, Review, Capture
Number of employees
150 (2016)
Websitewww.nuvi.com

Nuvi's SaaS-based Social Media Suite is used by 300 international customers and 800+ U.S. customers, including 85 customers in its home state of Utah.[2]

History

In August 2013, Nuvi launched a new tool to help analyze user groups on Twitter for trends.[3]

In August 2015, Nuvi launched "Audiences" as a tool to give marketers access to Facebook's total aggregated and anonymized topic data.[4]

In January, 2017, Nuvi was named Business of the Year for Utah County, Utah.[5]

In September 2017, Nuvi cut the ribbon for the Nuvi Basketball Center named for them at the Utah Valley University (UVU).[6][7][8]

In July 2020, Nuvi was included in the MarTech RADAR 2019 list of top B2B technology companies.[9]

In August 2020, Nuvi was identified as one of the world's fastest growing SaaS companies by SaaS Magazine.[10]

In August 2020, Nuvi released a study showing that companies that implemented Customer Experience solutions saw a 78% increase in revenue over a three year period.[11]

Expansion

In May 2016, Nuvi expanded into a 45,000 square foot building in Utah’s Thanksgiving Point Business Park.[12] An array of six 48” high-definition screens are located centrally in the Command Center to produce visual displays of social media feeds in real time. In addition to the Command Center, the office also features snack stations, a bleacher-style stadium conference room, open-area work spaces, and an indoor gym.

Brickfish Acquisition

In July, 2018, Nuvi was acquired by Chicago-based social-media software firm and agency, Brickfish.[13]

In May, 2019, Brickfish rebranded its entire suite of social media software solutions as Nuvi.[14] The apps that are part of the Nuvi Suite are Nuvi Listen (social media listening), Nuvi Plan (content strategy and planning), Nuvi Publish (team collaboration and publishing), Nuvi Engage (reputation management), and Nuvi Analyze (campaign analytics).

Nuvi Acquires Banyan

In May 2019, Nuvi acquired Utah-based social-healthcare software company, Banyan.[15]

References
  1. "Nuvi Enterprise Marketing Platform - Nuvi".
  2. "Social Media Giant NUVI Doubles in Size, Moves to New Headquarters in Lehi, Utah - Business Wire".
  3. "NUVI Launches Twitter Monitoring Tool - silicontap.com".
  4. https://www.broadwayworld.com/bwwgeeks/article/NUVI-Releases-Audiences-One-of-First-Tools-to-Give-Marketers-Access-to-Facebooks-Complete-Anonymized-and-Aggregated-Topic-Data-20150804
  5. Herald, Karissa Neely Daily. "NUVI named Business of the Year in Utah County". Daily Herald. Retrieved 2017-07-30.
  6. https://www.uvu.edu/supportuvu/gifts-in-action/nuvi_ribboncutting.php
  7. https://www.deseretnews.com/article/865688726/UVU-basketball-Utah-Valley-cuts-down-the-nets-to-open-NUVI-Basketball-Center.html
  8. https://www.businesswire.com/news/home/20170913005723/en/Privately-Funded-NUVI-Basketball-Center-Open-UVU
  9. "Nuvi Ranks in World's Fastest-Growing SaaS Companies for 2020". martechseries.com. Retrieved 2020-08-18.
  10. "MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow". Retrieved 2020-08-18.
  11. "Nuvi Helps Brands Deliver On Evolving Customer Expectations with Industry-Leading Social Customer Experience Platform". digitaljournal.com. Retrieved 2020-08-18.
  12. "NUVI Expands Into New Utah Headquarters - silicontap.com".
  13. "Brickfish Enhances Social Platform with Addition of Nuvi's Listening and Intelligence Offering". www.businesswire.com. 2018-09-20. Retrieved 2019-06-10.
  14. "We Are Nuvi – Nuvi". Retrieved 2019-06-10.
  15. "Nuvi Acquires Social Healthcare Leader Banyan". www.businesswire.com. 2019-05-23. Retrieved 2019-06-10.
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