Nalini Sriram

Nalini Sriram is an Indian fashion costume designer and entrepreneur. She is considered as one of the early pioneers of fashion designing for South Indian films.[1]

Nalini Sriram
NationalityIndian
Occupationentrepreneur, fashion costume designer, celebrity stylist
Known forfashion designing
Spouse(s)S. Sriram (d.2019)

Career

Nalini graduated with a degree in English literature and worked as a freelance writer during her early career. After marrying film producer S. Sriram, she opted to pursue a career in fashion designing and made her debut with Mani Ratnam's Roja (1992).[2] She continued to work for Mani Ratnam's productions, and the success of her work in Bombay (1995) attracted offers from other studios.[3] In 2000, a particular paavadai dhavani she had made for Aishwarya Rai in Kandukondain Kandukondain (2000) triggered demand for similar products in Chennai.[4]

Nalini has regularly collaborated in films directed by Gautham Menon since Kaakha Kaakha (2003). Notably, she won acclaim for her work in Vinnaithaandi Varuvaayaa (2010).[5][6][7][8]

She has also worked in the Telugu film industry, notably designing the costumes for the cast in Gautham Menon's Ye Maaya Chesave (2010) and Vikram Kumar's Manam (2014).[2]

Away from the film industry, Nalini co-owns the Shilpi boutique, an independent brand.[9] She also conducts workshops and curates new collections.[10]

Personal life

Nalini was married to film producer S. Sriram, who had headed Aalayam Productions. He died of cardiac arrest in September 2019.[11][12]

Notable filmography

References
  1. "Making the right fit in K'wood: costume designers - Times of India". The Times of India.
  2. https://www.deccanchronicle.com/140529/entertainment-tollywood/article/roja-21st-century
  3. "Nalini Sriram - Tamil Cinema Ace designer Interview - Nalini Sriram | Rajini | Suriya | Khaaka Khaaka | Vijay - Behindwoods.com". www.behindwoods.com.
  4. Jayaraman, Pavitra (July 20, 2013). "Trend Tracker | The return of the half-sari". mint.
  5. Dundoo, Sangeetha Devi (December 15, 2012). "Romance, his way" – via www.thehindu.com.
  6. "Vinnaithaandi Varuvaayaa is a must watch". Rediff.
  7. "Neethane Enn Ponvasantham means a lot to me". Rediff.
  8. "The good-looking, fun people in Gautham's reality". The New Indian Express.
  9. Swaminathan, Chitra (October 23, 2014). "Checks go out of the box" – via www.thehindu.com.
  10. Kumar, Sujatha Shankar (September 25, 2014). "The bridges of parampara" – via www.thehindu.com.
  11. "'Aalayam' Sriram, producer of 'Bombay', passes away | Chennai News - Times of India". The Times of India.
  12. "Mani Ratnam's Bombay-producer 'Aalayam' Sriram passes away". The New Indian Express.
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