Nanobit

Nanobit is a global mobile game development studio headquartered in Zagreb,[1] Croatia [2] with a worldwide reach of millions of players across countries and languages. Today, Nanobit is a renowned publisher for lifestyle and role-playing games that through enticing narratives and interactive storytelling is  bringing about an immersive experiences for millions of players around the world. In total, Nanobit has released 29 titles, among which 10 apps and 19 games. [3] On September 17, 2020 Nanobit has become part of the Swedish Stillfront Group,[4] a leading free-to-play powerhouse of gaming studios.

Nanobit

Industry	Mobile game development
Founded	2008
Founder	Alan Sumina Zoran Vučinić
Headquarters	Zagreb, Croatia
Area served	Worldwide
Number of employees	130+ (2020)
Parent	Stillfront Group
Website	www.nanobit.com

History

Nanobit is the inspiring success story of two young programmers. In 2008, Alan Sumina and Zoran Vučinić, back then students, developed the Tap and Track iOS application[5] for monitoring and recording calories intake. After six months of work, the two students managed to collect money to get an iPhone[6] in order to test their application. Before they knew it, the application galvanised media attention in the UK and USA, namely the New York Times,[7]Harvard Health and The Guardian[8] Within just one year, it reached 300,000 downloads generating the first one million dollars for the two young programmers.

What started as a passion application development project back in 2008, has evolved into a leading successful multi-million game development studio. Nanobit’s team has since grown to reach over 130 experts driven by an unwavering mission to put extra into ordinary. [9]

Business development, growth and success

For over a decade, Nanobit independently designed, developed and distributed its products - mobile games. It managed to scale up its operations and extend its reach to 155 countries with a focus on the United States and the United Kingdom markets. Nanobit has marked its journey with stunning achievements and successes. From 2013 to 2018, it grew its revenues by three folds and it thus secured its rank, for two years in a row, at the Financial Times list of Europe’s Fastest Growing Companies.[10]

To date, its games have amassed over 155 million downloads and its vibrant community of users has reached 10 million monthly active players across the globe. Its team has over 130 experts of diverse backgrounds and areas of expertise: art, design, mathematics, writing, content creation, programming and engineering. Through its narrative, lifestyle and role-playing games, Nanobit's does not only provide fun games, but it also creates immersive experiences for its growing players base. [9]

After recording impressive growth, Nanobit embarked on a new journey, in 2019, to extend its reach to new markets through the localization of its games. It’s amazing, super-fun games are now within the reach of non-english speakers across several countries and 10 languages: Arabic, English, French, German, Italian, Japanese, Portuguese, Russian, Spanish, and Turkish.

In April 2020, Nanobit has expanded its footprints to enter a new market through its strategic partnership with Tamatem,[11] a leading Arabic-speaking mobile game publisher[12] which localized Nanobit's superhit Hollywood Story: Fashion Star game.[13] The partnership has paved the way for Nanobit to access a new market with games that have proven to be successful. The localised version of the game under the title "Fashion Queen" has fast reached 3.5 downloads in just a few months.[11]

Flagship Games

In total Nanobit has released 29 titles – 10 apps and 19 games, on iOS and Android platforms. Amongst its biggest hits: [3]

• My Story: Choose Your Path[14] is the interactive storytelling game that, in 2018, ranked eighth on the Top Download Charts on the App Store[15] in the UK and reached the Top 100 U.S. Most Downloaded Games List on Google Play Store[16]and the top 100 grossing list.
• Hollywood Story: Fashion Star[13] is Samsung's Best of Galaxy Store[17]Awards 2019 winner for Best Choose Your Own Adventure Game, was releases in April 2015 to soon become an instant hit and get featured numerous times by Google[18] and AppStore.[15]
• Tabou Stories: Love Episodes[19] is a narrative mobile game exploring romance stories. Have you ever imagined yourself as the main character in your favourite romantic movie? Tabou Stories lets you do just that! Make choices that matter – wear beautiful outfits, navigate the drama and fall in love. [20]
• My City
• Matchtropic Island[21]
• Chef Town[21]
• Fashion City 2[22]
• Superstar Life[23]

Awards and recognitions

• 2018: Nanobit ranked among Croatia’s top tech companies and made the Financial Times list of FT 1000: Europe’s Fastest-Growing Companies.[10]
• 2017: Nanobit ranked among Croatia’s top tech companies and made the Financial Times list of FT 1000: Europe’s Fastest-Growing Companies.[10]
• 2019: Zlatna kuna award,[24] The Best Medium Size Company,
• 2017: Nanobit was recognized on the Technology Fast™ 500 Europe (EMEA),[25] list of the fastest-growing technology companies in Europe
• 2018: Zlatni indeks[26] award by eSTUDENT, 2018
• 2015: Ranked 11th on Deloitte’s Technology Fast 50 list, [27]2015
• 2015: The company won technological innovation Ernst & Young Entrepreneur of the Year Award[28] in 2015
• 2014: Ranked 13th on Deloitte’s list of Top 50 fastest growing technology companies in Central Europe, 2014 [27]
• 2014: Best Employer award in Croatia by MojPosao, 2014 [29]
• 2014: EY Entrepreneur of the year[28] award, 2014
• 2010: Tesla’s Golden Egg for the most innovative small to medium business, 2010 [9]

References

1. "Turistička zajednica grada Zagreba". www.infozagreb.hr. Retrieved 2021-01-18.
2. "This is the Croatia Tourism website!". This is the Croatia Tourism website!. Retrieved 2021-01-18.
3. "Stillfront Group acquires Nanobit and expands the portfolio with narrative and lifestyle games". Stillfront Group. Retrieved 2021-01-18.
4. "Stillfront Group". Stillfront Group. Retrieved 2021-01-18.
5. "Apple". Apple. Retrieved 2021-01-18.
6. "iPhone". Apple. Retrieved 2021-01-18.
7. "The New York Times - Breaking News, US News, World News and Videos". www.nytimes.com. Retrieved 2021-01-18.
8. "News, sport and opinion from the Guardian's global edition | The Guardian". the Guardian. Retrieved 2021-01-18.
9. "Nanobit - Put Extra Into Ordinary". Retrieved 2021-01-18.
10. Smith, Ian; Blood, David; Rininsland, Ændrew (2018-02-11). "The FT 1000: The complete list of Europe's fastest growing companies". www.ft.com. Retrieved 2021-01-18.
11. "About Tamatem". Tamatem. Retrieved 2021-01-18.
12. "About Tamatem". Tamatem. Retrieved 2021-01-18.
13. "Hollywood Story: Fashion Star". App Store. Retrieved 2021-01-18.
14. "My Story: Choose Your Own Path - Apps on Google Play". play.google.com. Retrieved 2021-01-18.
15. "App Store". Apple. Retrieved 2021-01-18.
16. "Android Apps on Google Play". play.google.com. Retrieved 2021-01-18.
17. "Galaxy Store | Samsung Apps, Gaming & More | Samsung US". Samsung Electronics America. Retrieved 2021-01-18.
18. "Google Store". Google Store. Retrieved 2021-01-18.
19. "Tabou Stories: Love Episodes". App Store. Retrieved 2021-01-18.
20. "Tabou Stories: Love Episodes". App Store. Retrieved 2021-01-18.
21. "App store", Wikipedia, 2021-01-12, retrieved 2021-01-18
22. "Fashion City 2 - Apps on Google Play". play.google.com. Retrieved 2021-01-18.
23. "Superstar Life". App Store. Retrieved 2021-01-18.
24. Lider/Hina (2019-11-22). "Zlatna kuna 2019.: Cedevita, Nanobit, Algebra, Rasco i Zaba među najboljima". lider.media (in Croatian). Retrieved 2021-01-18.
25. "6 Croatian Firms Make Deloitte's Fast 500 for 2017 | Croatia Week". Croatia Week | Croatian news portal in English. 2017-12-08. Retrieved 2021-01-18.
26. "Zlatni Indeks". estudent.hr. Retrieved 2021-01-18.
27. "Deloitte US | Audit, Consulting, Advisory, and Tax Services". Deloitte United States. Retrieved 2021-01-18.
28. "EY Entrepreneur Of The Year® US Program". www.ey.com. Retrieved 2021-01-18.
29. "Nanobit' - priča o uspjehu". www.moj-posao.net (in Croatian). Retrieved 2021-01-18.