Nature Republic

Nature Republic (Hangul: 네이처리퍼블릭) is a South Korean cosmetics brand [1] created in 2009.

Nature Republic
네이처리퍼블릭
FoundedMarch 2009
FounderJung Woon-Ho
Headquarters
Seoul
,
South Korea
Area served
Worldwide
ProductsSkincare
Websitenaturerepublic.com

History

Nature Republic opened its first store in March 2009. Stores were opened outside of South Korea in Taiwan, Singapore, Thailand and Malaysia in 2011.[2]

In 2011, Nature Republic opened its first store in Cambodia[3] and launched its first store in the Philippines on November 13, 2012.[4]

The brand was involved in a scandal in 2015, when its founder and former CEO Jung Woon-ho was imprisoned for embezzlement and breach of trust for gambling overseas. He also allegedly spent billions of won in lobbying for a shorter sentence.[5] After replacing him with Kim Chang-ho, the brand opened more stores in the U.S, which already has 17 of its stores since 2012. It launched a store in Torrance, California, and has plans of opening another in Elmhurst, New York as part of its plans to continue building up its presence in the country.[6] In December 2019 Nature Republic shop was launched in Uzbekistan

Spokespersons and models

In November 2015, JYJ, Girls' Generation's Taeyeon and EXO renewed their contracts as Nature Republic models since 2013 until now[7] .

In January 2020,Nature Republic announced that EXO would no longer be models for the brand.

Later in April 2020, it was announced that NCT 127 will be Nature Republic's new model for the next 10 years.

See also

References
  1. "Nature Republic" (in Korean). naturerepublic. Retrieved 2013-10-30.
  2. "Nature Republic boosts entry into cosmetic industry with fifth store". theborneopost.com. Retrieved 2013-10-30.
  3. "Nature Republic to open 6th and 7th store in Cambodia". bntnews.co.uk. Retrieved 2013-11-05.
  4. "Nature Republic is in the Philippines". philstar.com. Retrieved 2013-10-30.
  5. "Nature Republic CEO's lawyer is in hot water". Korea JoongAng Daily. May 11, 2016. Retrieved September 12, 2016.
  6. "Nature Republic seeks to revive, first in US". The Korea Herald. July 20, 2016. Retrieved September 12, 2016.
  7. "EXO-태연 함께 간다, 뷰티 브랜드 전속모델 재계약" (in Korean). Retrieved 2018-03-11.
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