Nendo (design firm)

Nendo is a Japanese design firm founded in 2002 by Sato Oki, that works on design projects globally. The first office was situated in Tokyo. In 2005, the second office was established in Milan. The company works with numerous brands and have won multiple awards over the course of 17 years of establishment. Nendo is known for its simple and minimalist design with subtle influences from Japanese, and Scandinavian aesthetics. Currently the positions for CEO, COO and CFO are occupied by Sato Oki, Ito Akihiro, and Hama Takaaki, respectively.

Sato Oki (left) being interviewed

The founder of ‘Nendo’ is a Japanese designer named Oki Sato. He was born in Toronto Canada, 1977.[1] In 2002 when he was 25 years old, he graduated from Waseda University in Tokyo with a ‘Masters of Arts’ in architecture and in the same year founded ‘Nendo’ company in Tokyo. Sato also reveals in several interviews that the encounter with Issey Miyake was a large influence in his and Nendo's work[2][3][4]

History

Oki Sato established Nendo Tokyo office in 2002. The Milan office was later established in 2005. Nendo is Japanese for playdoh or clay. It is this shape-shifting nature of the enjoyable toy which reflects the values of the company. By 2015, the company had 30 designers and interns of whom produced over 100 products for 19 brands in a year. Currently, they have over 50 employees working in the company. Nendo's first exhibition was held in Milan and Tokyo in 2003, called "streeterior".

Notable projects
  • Nendo's first large retrospective exhibition was in the museum of Holon, Israel[5]
  • Designed Siam Discovery[6]
  • Museum of Modern Art in New York[7]
  • Musee des Arts decoratifs in Paris[8]
  • Museum of Arts and Design in New York[9]
  • Cooper-Hewitt, National Design Museum in New York[10]
  • Montreal Museum of Fine Arts in Montreal[11]
  • Israel Museum in Jerusalem[12]
  • High Museum of Art in Atlanta[13]
  • Victoria and Albert Museum in London[14]
  • Centre Pompidou in Paris[15]
  • Art Institute of Chicago in Chicago[16]
  • Triennale Design Museum in Milan[17]
  • Los Angeles County Museum of Art in Los Angeles[18]
  • Denver Art Museum in Denver[19]
  • Design Museum in London[20]
  • Philadelphia Museum of Art in Philadelphia[21]
  • 21_21 Design Sight in Tokyo[22]
  • Indianapolis Museum of Arts in Indianapolis[23]
  • M + Museum in Hong Kong[24]
  • Mondriaan Foundation in Netherlands[25]
  • Museum of Fine Arts in Houston[26]
  • St. Louis Art Museum in St. Louis[27]
  • National Gallery of Victoria in Melbourne[28]

Recent project

The N02 Recycle project was one of Nendo's recent work, completed in October 2019. Fritz Hansen, a Danish furniture company, was the client of the project and it was an attempt by Fritz Hansen to create a circular economy where some of the waste materials can be brought back as components for their new product line. The N02 recycle chair was made from recycled plastic (polypropylene) that can be recycled again once it becomes obsolete for its intended purpose. Nendo's founder Oki Sato claims that this design aims to build connection with every-day recycled plastic.

The chairs can be stacked on each other for storage and have an ergonomic design with curved surfaces reinforced to wrap around the user. These chairs are created from household wastes and available in 7 different colours.

Notable exhibition

'Between Two Worlds' was an exhibition held by Nendo with inspiration from Dutch artist M. C. Escher. The Escher X Nendo exhibition was opened at the National Gallery of Victoria in Melbourne. 157 prints of Escher's work, dated from 1916 to 1969, was displayed in the exhibition along with Nendo's monochromatic designs of geometry and space. The exhibition was held in December 2018 and carried on for 4 months.


References
  1. Nendo (Firm) (2014-04-16). Nendo: in the box. Sato, Oki, 1977-, 佐藤オオキ, 1977-. Tōkyō. ISBN 9784903348414. OCLC 879560053.
  2. "Japan design guru Oki Sato keeps it simple". Nikkei Asian Review. Retrieved 2019-10-10.
  3. "Japanese designer Oki Sato finds inspiration across different industries and projects". South China Morning Post. 2016-07-07. Retrieved 2019-10-10.
  4. ""I am addicted to design" says Nendo's Oki Sato". Dezeen. 2015-04-28. Retrieved 2019-10-10.
  5. Rosso, Di Annalisa (2016-06-09). "Nendo's exhibition at Design Museum Holon". ELLE Decor (in Italian). Retrieved 2019-11-01.
  6. "Blow Up the Essence of Thai-Designer". siamdiscovery.co.th. Retrieved 2019-11-01.
  7. "MoMA". MoMA. Retrieved 2019-11-01.
  8. "MAD Paris - Site officiel". MAD Paris - Site officiel. Retrieved 2019-11-01.
  9. "The Museum of Arts and Design". madmuseum.org. Retrieved 2019-11-01.
  10. "Cooper Hewitt, Smithsonian Design Museum". Cooper Hewitt Smithsonian Design Museum. Retrieved 2019-11-01.
  11. "The Montreal Museum of Fine Arts". The Montreal Museum of Fine Arts. Retrieved 2019-11-01.
  12. Muzeʼon Yiśraʼel (Jerusalem) (2005). The Israel Museum, Jerusalem. H.N. Abrams. ISBN 0810959305. OCLC 59818005.
  13. "High Museum of Art". High Museum of Art. Retrieved 2019-11-01.
  14. "V&A · The world's leading museum of art and design". Victoria and Albert Museum. Retrieved 2019-11-01.
  15. "Centre Pompidou". www.centrepompidou.fr. Retrieved 2019-11-01.
  16. "Downtown Chicago's #1 Museum". The Art Institute of Chicago. Retrieved 2019-11-01.
  17. "Welcome to Triennale Milano". www.triennale.org. Retrieved 2019-11-01.
  18. "LACMA | Los Angeles County Museum of Art". www.lacma.org. Retrieved 2019-11-01.
  19. "Denver Art Museum |". Denver Art Museum. Retrieved 2019-11-01.
  20. Q42, Fabrique &. "Home". Design Museum. Retrieved 2019-11-01.
  21. "Philadelphia Museum of Art". philamuseum.org. Retrieved 2019-11-01.
  22. "21_21 DESIGN SIGHT (en)". www.2121designsight.jp. Retrieved 2019-11-01.
  23. "Newfields: A Place for Nature & the Arts". discovernewfields.org. Retrieved 2019-11-01.
  24. "M+ Museum". 10.0.4.58. Retrieved 2019-11-01.
  25. "Mondriaan Fund". www.mondriaanfonds.nl. Retrieved 2019-11-01.
  26. "Home | The Museum of Fine Arts, Houston". www.mfah.org. Retrieved 2019-11-01.
  27. "Saint Louis Art Museum". Saint Louis Art Museum. Retrieved 2019-11-01.
  28. "NGV". www.ngv.vic.gov.au. Retrieved 2019-11-01.
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