Nerdy Nummies (web series)

Nerdy Nummies is an internet cooking series created and hosted by American YouTuber, actress, and cookbook author Rosanna Pansino. The series was created on June 17, 2011, and is hosted on Pansino's YouTube channel. It features Pansino in videos where she shows methods and recipes on how to bake various dishes; recipes for desserts are the most frequently shown. Several episodes also feature guest stars.

Nerdy Nummies
The series' title card
GenreCooking, How-to, DIY
Created byRosanna Pansino
StarringRosanna Pansino
Country of originUnited States
Original languageEnglish
No. of episodes400+
Production
Camera setupMultiple-camera
Release
Original networkYouTube
Audio formatStereo
Original releaseJune 17, 2011 (2011-06-17)
External links
Website

Since its release, the series has gained a positive response from viewers and media, and it has since become the most popular cooking-related series on the platform. It has received five Streamy Award nominations, and Pansino herself won a Shorty Award in 2013. It has been expanded into other media and merchandise, which includes two cookbooks and a baking line.

Production

History and format

Rosanna Pansino, the series' creator, had been working as a professional actress prior to the creation of her YouTube channel.[1] She created her channel in 2009 as an attempt to get more comfortable in front of a camera;[2] she started the Nerdy Nummies series in 2011, where she was then given an ultimatum by her agent to choose between acting and YouTube. In an interview with Cosmopolitan in 2015, Pansino stated: " At this point, I wasn't making any money on YouTube. I knew that it was possible to do that but I wasn't making a dime. I decided, I'm going to do this. I'm not going to let YouTube go."[3]

The series consists of videos where Pansino is featured in her kitchen showing how to bake and create various treats, more typically dessert recipes such as cake, cookies and more. It was initially recorded in a single-camera setup, though later on it was later switched to a multiple-camera setup. The first episode was released on June 17, 2011, which featured Pansino baking a Super Mario themed cake.[4] She stated in an interview with Business Insider in 2014 that "the average Nerdy Nummies episode takes over 5 days to create and produce. The process includes developing ideas, gathering the ingredients, testing the recipes, filming, editing and posting the videos."[5] Since 2013, she has collaborated with American YouTuber Mike Lamond on the series.[6]

Guest stars

The show has featured popular YouTube personalities such as Michelle Phan, Bethany Mota, Lindsey Stirling, Grace Helbig, Rhett and Link from Good Mythical Morning, Smosh, Hannah Hart, Cassey Ho, iJustine, Jordan Maron, Colleen Ballinger, Markiplier, MatPat, Kaelem, Alx James, Random Encounters, Lilly Singh, Phil Lester, Dan Howell, Strawburry17, Joey Graceffa, Shane Dawson, The Try Guys, Jimmy Wong, Freddie Wong, ParkerGames, Miss Piggy and Swedish Chef from Muppets Most Wanted, Cookie Monster from Sesame Street, video game creator Shigeru Miyamoto, astrophysicist Neil DeGrasse Tyson, movie actress Madison Iseman and YouTube scientist Grant Thompson.

Reception

Ratings and critical response

Nerdy Nummies went viral quickly after its release, and it has been received positively by viewers and critics alike. It has been praised for its "family-friendly" content,[4] and its simplistic style which appeals to all viewers.[7] Parade magazine wrote in 2017: "Whether she’s baking up her signature Nerdy Nummies, trying out new recipes with her famous friends or challenging her sister Mo to games like The Pizza Challenge or the Chicken Nugget Challenge, we can’t get enough of YouTuber Rosanna Pansino."[8]

As of 2020, the channel has a total of over 3 billion views, making it the most popular cooking series on YouTube.[5] Pansino has since become one of the highest paid female YouTubers, according to business magazine Forbes, reporting her to have made seven figures annually.[9]

Awards and nominations
Year Award Show Category Work Result Ref.
2013 Shorty Awards Best Foodie, Chef or Food Lover in Social Media Rosanna Pansino Won [10]
2014 Streamy Awards Best Show of the Year Nerdy Nummies Nominated [11]
Best Food and Cuisine Nominated [12]
2015 Streamy Awards Best Food and Cuisine Nominated [13]
The Taste Awards Kikkoman Breakout Foodies of the Year Rosanna Pansino Won [14]
2017 Streamy Awards Best Food and Cuisine Nerdy Nummies Nominated [15]
2019 Best Food and Cuisine Nominated [16]

Other media

Since its release, Nerdy Nummies has been expanded into other media and merchandise.

  • In 2015, Pansino published a cookbook titled The Nerdy Nummies Cookbook, which contains various recipes from the series and others which have been remastered or left out of the show;[17] it became a New York Times best seller,[18] and was included by BookRiot on a list of "50 Must-Read Books by YouTubers."[19]
  • In 2017, Pansino collaborated with company Wilton to release a baking line, which was released to retailers such as Walmart and Michaels;[20] she expanded the line in 2018.
  • In 2018, Pansino released a second cookbook titled Baking All Year Round, which carries the same concept as her previous cookbook.[21]

References
  1. "Rosanna Pansino Risked Her Life Savings on Baking Videos. Now She's One of YouTube's Highest-Paid Stars". Money. Retrieved 2020-11-30.
  2. Morrow, Brendan (2016-07-07). "Rosanna Pansino, YouTube Star: 5 Fast Facts You Need to Know". Heavy.com. Retrieved 2020-11-30.
  3. Jung, Helin (2015-06-08). "Rosanna Pansino Spends 70 Hours a Week in The Kitchen For the Glory of YouTube". Cosmopolitan. Retrieved 2020-11-30.
  4. Ulaby, Neda. "The YouTube Star Who's Teaching Kids How To Bake". www.wnpr.org. Retrieved 2020-11-30.
  5. Stone, Madeline. "Nerdy Cook Rosanna Pansino Has Figured Out How To Go Super Viral Without Even Trying". Business Insider. Retrieved 2020-11-30.
  6. "twitter.com/huskystarcraft". Twitter. Retrieved 2020-11-30.[self-published]
  7. Pavone, Barbara (2017-04-03). "Things You Don't Know About Rosanna Pansino". TheList.com. Retrieved 2020-11-30.
  8. Abbey, Alison (2017-12-14). "The Best Parts of Rosanna Pansino". Parade: Entertainment, Recipes, Health, Life, Holidays. Retrieved 2020-11-30.
  9. O'Connor, Clare. "Forbes Top Influencers: How 10 Cooks, Bakers And Foodies Are Growing Empires Online". Forbes. Retrieved 2020-11-30.
  10. "The Shorty Awards - Honoring the best of social media". 5th.shortyawards.com. Retrieved 2016-07-15.
  11. "Old Media Gets an Update with the 'Show of the Year' Streamy Nominees". streamys.org. 28 August 2014. Retrieved 2016-07-15.
  12. "4th Annual Winners & Nominees". The Streamy Awards. Retrieved 2019-10-27.
  13. "5th Annual Winners and Nominees". streamys.org. Retrieved 2016-07-15.
  14. "7th Annual TASTE Awards Finalist and". thetasteawards.com. Retrieved 2016-07-15.
  15. "7th Annual Nominees". The Streamy Awards. Retrieved 2019-10-27.
  16. "Streamy Awards 2019: Full List of Winners". The Hollywood Reporter. Retrieved 2019-12-18.
  17. "Rosanna Pansino Wants Her Cookbook To Inspire People To "Have Fun With Food"". Tubefilter. 2015-10-16. Retrieved 2020-11-30.
  18. Cowles, Gregory (2016-01-08). "Inside the List (Published 2016)". The New York Times. ISSN 0362-4331. Retrieved 2020-11-30.
  19. Polson, Emily (2019-06-17). "50 Must-Read Books by YouTubers: Memoirs, Guides, Cookbooks & More!". BOOK RIOT. Retrieved 2020-11-30.
  20. "Rosanna Pansino To Release First Baking Range With Cooking Company Wilton". Tubefilter. 2017-03-27. Retrieved 2020-11-30.
  21. www.tubefilter.com https://www.tubefilter.com/2018/08/07/rosanna-pansino-baking-all-year-round/. Retrieved 2020-11-30. Missing or empty |title= (help)
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