Neville Jeffress

Neville Jeffress
Neville Jeffress
Born	29 July 1920; Sydney, Australia
Died	13 September 2007 (aged 87); England, United Kingdom
Nationality	Australian
Occupation	Advertising executive ; Founder of Media Monitors Australia

Neville Jeffress (29 July 1920 – 13 September 2007) was an Australian advertising executive and the founder of Media Monitors Australia, now called Isentia.

Background

Jeffress was raised and educated in Sydney. In 1936 he joined the Afternoon Sun newspaper in Sydney as a clerk in the publishing department, before enrolling in the Royal Australian Air Force as a wireless operator/airgunner in 1941, where he served for five years.

On his return, he purchased a news agency in Fairlight and commenced a classified advertising service from the rear of the news agency. The Neville Jeffress Advertising company grew into a national operation operating in all states.

Jeffress expanded his advertising interests in 1976 when he purchased the Sydney advertising agency, L. B. Rennie and Partners. The Rennie agency, which started in the late 1940s, specialised in advertising industrial and technical products, processes and services.

The Neville Jeffress Advertising agency, including L. B. Rennie and Partners, was sold to the United States-based conglomerate, TMP Worldwide Inc in 1996.[1]

In 1982, Jeffress purchased the NSW Country Press and merged it with the Sydney press clipping firm, Lynch Pidler Pty. Ltd. The new company, Neville Jeffress/Pidler Pty. Ltd., grew through the acquisition of other press clipping services, including Australia's oldest service, the Australian Press Cutting Agency, founded in Melbourne in 1904.[2] Melbourne's Australian Reference Service and Media Monitors Australia were also acquired, and the name Media Monitors was adopted. The company is now called Isentia Pty Limited.

References

"TMP Worldwide buys Australia's Neville Jeffress". Ad Age. 19 June 1996. Retrieved 10 November 2015.
"Media Monitors founder Jeffress dies". The Sydney Morning Herald. 14 September 2007. Retrieved 10 November 2015. In 1982, Mr Jeffress had bought the NSW Country Press and merged it with clipping agency Lynch Pidler Pty Ltd to create Neville Jeffress/Pidler Pty Ltd. The firm grew steadily through acquisitions over the next 10 years, buying such assets as Australian Press Cutting Agency, before taking over Media Monitors Australia in 1993.

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[AdAge1996-06-19-1] "TMP Worldwide buys Australia's Neville Jeffress". Ad Age. 19 June 1996. Retrieved 10 November 2015.

[Smh2007-09-14-2] "Media Monitors founder Jeffress dies". The Sydney Morning Herald. 14 September 2007. Retrieved 10 November 2015. In 1982, Mr Jeffress had bought the NSW Country Press and merged it with clipping agency Lynch Pidler Pty Ltd to create Neville Jeffress/Pidler Pty Ltd. The firm grew steadily through acquisitions over the next 10 years, buying such assets as Australian Press Cutting Agency, before taking over Media Monitors Australia in 1993.