Nita Mehta

Nita Mehta is an Indian celebrity chef,[1] author,[2] restaurateur[3] and media personality, known for her cookbooks, cooking classes[4] and as a celebrity judge on cooking based television shows.[5]

Nita Mehta
Spouse(s)Subhash Mehta
Culinary career
Cooking styleIndian
Websitenitamehta.com

Mehta has authored more than 400 cookbooks of which 6 million copies have been sold worldwide. In 1999, she won the Best Asian Cookbook Award for her book Flavours of Indian Cooking at the World Cookbook Fair in Paris.[6]

Career

Author

Mehta has been called a "Cooking Expert" and "Nutrition Expert" in the media.[7][8] She has authored more than 400 cookbooks of which 6 million copies have been sold worldwide. In 1999, she won the Best Asian Cookbook Award for her book Flavours of Indian Cooking at the World Cookbook Fair in Paris.[6] Other notable books include Indian Cooking With Olive Oil,[8] Vegetarian Chinese,[9] Zero Oil Cooking,[10] Diabetes Delicacies,[11] 101 Recipes for Children,[12] and The Best of Chicken and Paneer.[13] Until recently, cookery shelves in Indian bookstores used to be the monopoly of Mehta along with fellow chef-cum-authors Sanjeev Kapoor and Tarla Dalal. In recent years they have started facing competition from regional authors.[1]

Entrepreneurship

Nita Mehta herself runs a culinary academy known as Nita Mehta Culinary Academy in New Delhi, started in 2001.[14] Apart from the original campus set up by Mehta, the academy runs on a franchise model.[15] Courses include those for fast food, traditional Indian meals, picnic packs, "low-calorie snacks", salads, desserts, chocolates, confectionery as well as "healthy heart" recipes.[4][16] In recent years, the academy has seen a rise in people wanting to learn international cuisines such as Burmese, Lebanese, Japanese and Singaporean according to Mehta.[17] Nita owns a publishing house, SNAB Publishers many of whose books are authored by Nita herself.[18]

In 2012, Mehta turned restaurateur with the launch of her restaurant Kelong at Sarabha Nagar in Ludhiana.[3]

Celebrity appearances

Several banks have chosen Nita Mehta's cooking classes among other events of interest to women to disseminate information related to personal finance, based on a Reserve Bank of India directive in 2004.[19] Panasonic organised an event in Coimbatore in 2004 where Nita Mehta was invited to share recipes for microwave cooking to promote the same.[20] In 2007, Kurkure, a brand of ready-to-eat snacks owned by PepsiCo ran a recipe contest which was judged by Nita Mehta.[21] In 2010, Mehta was roped in by Hamdard Laboratories to create new mocktail and dessert recipes for Rooh Afza, their all season summer drink, which were used in a new marketing campaign.[22] Also in 2010, Step by Step a school in Panchsheel Colony, New Delhi consulted Mehta who provided a menu which was handed over to parents as a guide to food which should be packed for students going to the school.[23] Nita Mehta has judged several cooking contests, such as Mallika-e-Kitchen 2011 which culminated at JW Marriott in Chandigarh.[24] Later in 2011, Mehta appeared on the television cooking contest MasterChef India as a judge.[5]

Awards
  • Best Asian Cookbook Award for Flavours of Indian Cooking at the World Cookbook Fair in Paris (1999)[6]

References
  1. "Compilations of regional cuisines in English gaining popularity in Mumbai". Daily News and Analysis. 19 March 2010. Retrieved 7 August 2012.
  2. "Morsels of pleasure". The Hindu. 18 September 2010. Retrieved 7 August 2012.
  3. "Nita Mehta's multi-cuisine restaurant Kelong is going to open in Sarabha Nagar Ludhiana". Ludhianadistrict.com. Retrieved 7 August 2012.
  4. "Cooking up a delight". Hindustan Times. 15 July 2006. Retrieved 13 August 2012.
  5. "Chef Saby and Nita Mehta on MasterChef". Deccan Chronicle. 26 November 2011. Retrieved 13 August 2012.
  6. "Switch to olive oil for better health". Times of India. 7 June 2012. Retrieved 7 August 2012.
  7. "Cook and be done with it". The Hindu. 15 July 2005. Retrieved 13 August 2012.
  8. "Switch to olive oil for better health: Cookery expert Nita Mehta". Hindustan Times. 8 January 2012. Retrieved 13 August 2012.
  9. "Sizzling sounds of India's second favourite food". China Daily. 21 November 2006. Retrieved 13 August 2012.
  10. "Healthy living". Eastern Eye. 16 March 2012. Archived from the original on 14 August 2012. Retrieved 13 August 2012.
  11. "Fight lifestyle diseases with good food". Times of India. 28 September 2011. Retrieved 13 August 2012.
  12. "Morsels of pleasure". The Hindu. 15 September 2010. Retrieved 13 August 2012.
  13. "Chicken and paneer". The Hindu. 10 February 2002. Retrieved 13 August 2012.
  14. "Baking love – with truffles and tiramisu!". Times of India. 19 December 2011. Retrieved 13 August 2012.
  15. "http://www.hospitalitybizindia.com/detailNews.aspx?aid=2942&sid=1". Hospitalitybizindia.com. External link in |title= (help); Missing or empty |url= (help)
  16. "Of skills and skillets". The Telegraph. 12 August 2006. Retrieved 13 August 2012.
  17. "Through the cooking class!". Times of India. 21 September 2011. Retrieved 13 August 2012.
  18. "SNAB Publishers – India". Nitamehta.com. Retrieved 13 August 2012.
  19. "Financial Products: Wooing The Woman". The Financial Express. 27 September 2004. Retrieved 13 August 2012.
  20. "Tikkas, truffle and tips". The Hindu. 1 June 2006. Retrieved 13 August 2012.
  21. "Become celebrities overnight!". The Hindu. 4 August 2007. Retrieved 13 August 2012.
  22. "Hamdard gives century-old Rooh Afza a facelift". Hindustan Times. 28 June 2010. Retrieved 13 August 2012.
  23. "Course Meal". Indian Express. 17 February 2010. Retrieved 13 August 2012.
  24. "Kitchen Queen". Indian Express. 15 October 2011. Retrieved 13 August 2012.
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