Nobu

Nobu is a restaurant and hotel chain with a representation in five continents. It takes its name from the first name of chef Nobu Matsuhisa and was founded as a joint venture by Matsuhisa, Robert De Niro, Drew Nieporent and Meir Teper.

Nobu
Founded1994
FounderNobu Matsuhisa
Robert De Niro
Drew Nieporent
Meir Teper
Number of locations
47 restaurants (October 2020)
13 hotels (October 2020)
DivisionsNobu Restaurants
Nobu Hotels

Background

In 1987, Nobu Matsuhisa moved to Los Angeles and opened the eponymous restaurant Matsuhisa. In 1988, Robert De Niro first visited the restaurant, and thereafter became a regular customer.[1] In 1989, De Niro suggested to Matsuhisa about opening a restaurant in Tribeca, New York City. While Matsuhisa though De Niro's proposal was attractive, he declined, feeling he should focus on establishing a solid foundation for his Los Angeles restaurant first.[1] De Niro waited until 1994 before he floated the idea to Matsuhisa again, and this time Matsuhisa agreed.[1]

History

Restaurants

In 1994, Nobu Matsuhisa, the actor Robert De Niro, restaurateur Drew Nieporent and investor Meir Teper agreed to a joint venture and on the 17 September 1994, the first Nobu opened its doors.[2] Nobu's famous signature dish is black cod with miso.[3]

By 1997 the first Nobu opened outside of the United States, in London.[2] By 2018, the chain has expanded to 38 restaurants[4] and currently (November 2020) counts 47 restaurants.[5]

Hotels

The first Nobu Hotel opened inside Caesars Palace, Las Vegas, Nevada in 2013.[6] Two years later, in May 2015, the Nobu opened a Hotel in the City of Dreams, Manila, Philippines.[7] In October of the same year, the Australian billionaire James Packer bought a stake of 20% of Nobu for US$100 million.[8] By October 2020, the chain had 13 hotels.[9]

References
  1. Matsuhisa, Nobu (2017-11-13). "How Robert De Niro Convinced Nobu to Build a Restaurant Empire". Eater. Retrieved 2020-11-16.
  2. Squires, Kathleen (17 September 2014). "10 Great Moments in the History of Nobu". www.zagat.com. Retrieved 2020-11-16.
  3. "How Nobu's Most Famous Dish Helped Launch a Global Restaurant Empire". Grub Street. Retrieved 2020-11-16.
  4. Mastrandrea, Paige. "Chef Nobu Matsuhisa On His Expanding Empire And How He's Cementing His Legacy". hauteliving.com. Retrieved 2020-11-16.
  5. "Nobu Global ยป Nobu Restaurants". noburestaurants.com. Retrieved 2020-11-16.
  6. Laura Schreffler (7 January 2016). "Haute Living Sits Down With Robert De Niro". Haute Living. Retrieved 8 September 2020.
  7. "Nobu Hotel at City of Dreams Manila Opens in the Philippines". www.hotelnewsresource.com. Retrieved 2020-11-16.
  8. "James Packer and Robert De Niro in Nobu restaurant joint venture". Australian Financial Review. 2015-10-28. Retrieved 2020-11-16.
  9. Murray, Mike. "Our Nobu Hotel Destinations | Nobu Hotels". Nobu Hotels - Corporate. Retrieved 2020-11-16.
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