Notre Temps

Notre Temps (meaning Our Time in English) is a French language monthly lifestyle magazine for seniors published in Paris, France. Founded in 1968 the magazine targets seniors.

Notre Temps
CategoriesLifestyle magazine
FrequencyMonthly
Circulation744,582 (2014)
PublisherBayard Presse S.A.
Year founded1968 (1968)
First issueMay 1968
CompanyBayard Group
CountryFrance
Based inParis
LanguageFrench
WebsiteNotre Temps

History and profile

Notre Temps was established in 1968.[1][2] The first issue appeared in May 1968.[3] The magazine is part of the Bayard Group[4][5] and is published by Bayard Presse S.A. on a monthly basis.[1][6] The headquarters of the magazine is in Paris.[6]

Notre Temps is one of the Catholic publications in France together with La Croix, a daily newspaper and Le Pélerin, a news magazine.[7] All publications are owned and published by the Bayard Group.[2][7]

The target audience of Notre Temps is people aged between 50 and 64 years.[6] The magazine avoids using such common words as "golden age" and "aged" when referring to its readers.[8] Instead, it refers them using the phrase "people of leisure".[8]

In 1988 the Belgian edition of Notre Temps was started jointly by Bayard Group and Roularta.[9][10] The magazine was renamed Plus Magazine in Belgium in 2001.[10]

Circulation

The circulation of Notre Temps was 1,040,000 copies in 1999.[4] In 2001 its circulation was 912,000 copies.[11] The magazine sold 1,029,927 copies during the 2003-2004 period.[12] In 2005 it was the eighth best-selling magazine in France with a circulation of 986,000 copies.[13] Its circulation rose to 1,029,000 copies in 2006.[14]

In 2009 Notre Temps was the best-selling French general interest magazine with a circulation of 890,000 copies.[15] The magazine had a circulation of 744,582 copies in 2014.[16]

References
  1. "Magazines in France". Bayard Group. Retrieved 10 April 2015.
  2. "Bayard SA. Company profile". Reference for Business. Retrieved 22 April 2015.
  3. Michaëla Bobasch (8 November 2003). "Trois magazines cherchent à conquérir la clientèle des plus de 50 ans". Le Monde (in French). Archived from the original on 10 December 2015. Retrieved 30 December 2015.
  4. Nicholas Hewitt (11 September 2003). The Cambridge Companion to Modern French Culture. Cambridge University Press. p. 136. ISBN 978-1-107-49447-3.
  5. Europa World Year. Taylor & Francis. 2004. p. 1694. ISBN 978-1-85743-254-1.
  6. "Factsheet". Publicitas. Retrieved 10 April 2015.
  7. Michel Forsé; Jean-Pierre Jaslin (29 April 1993). Recent Social Trends in France, 1960-1990. McGill-Queen's Press - MQUP. p. 192. ISBN 978-0-7735-6323-0.
  8. Antoine Prost; Philippe Ariès; Georges Duby (1991). A History of Private Life: Riddles of identity in modern times. Harvard University Press. p. 254. ISBN 978-0-674-39979-2.
  9. Anne Vanderdonckt (1 March 2013). "Plus Magazine a 25 ans ! Encore merci à vous !". Plus Magazine (in French). Retrieved 30 December 2015.
  10. "History". Roularta Media Group. Retrieved 30 December 2015.
  11. "Top 50 General Interest magazines worldwide (by circulation)" (PDF). Magazine.com. Retrieved 10 April 2015.
  12. E. Martin (30 November 2005). Marketing Identities Through Language: English and Global Imagery in French Advertising. Palgrave Macmillan UK. p. 6. ISBN 978-0-230-51190-3.
  13. "European Publishing Monitor. France" (PDF). Turku School of Economics (Media Group). March 2007. Retrieved 20 April 2015.
  14. Helmut K Anheier; Yudhishthir Raj Isar (17 September 2008). Cultures and Globalization: The Cultural Economy. SAGE Publications. p. 460. ISBN 978-1-4462-0261-6.
  15. "Magazine Facts 2011" (PDF). Aikakausmedia. Archived from the original (PDF) on 4 March 2016. Retrieved 19 April 2015.
  16. "Notre Temps". OJD. Retrieved 10 April 2015.
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