Ola South Africa

Ola is a South African ice cream brand name that is part of the Unilever company. It falls under the "Heartbrand" brand umbrella.[1]

"Heartbrand" logo

In 2003, Ola acquired the Milky Lane and Juicy Lucy brands.[2]

History

Ola ice cream was established in 1994 by the Unilever’s South African operation. Unilever had started operations in South Africa in 1891, as a part of its effort to globalise the company and reduce importation costs.[3] Unilever had previously made ice cream as a part of their original United Kingdom operations in the early twentieth century under the Wall's name.[4]

Ice cream

The Ola ice cream range encompasses the international Heartbrand collection of products, which includes popular products such as Cornetto and Magnum.

In 2019, Blue Horizon Licensing and Ola South Africa cooperated on a range of Barbie inspired ice cream products. The products were the first licensed ice cream tubs aimed at children in South Africa. The licensed ice cream products were packaged with a series of collectable stickers that focused on encouraging children, specifically girls, to participate in STEAM careers.[5]

References
  1. "Ola". Unilever South Africa.
  2. "Ola laps up Milky Lane and Juicy Lucy brands ." BusinessReport. 4 June 2003.
  3. "Our Unilever South African history". Unilever. Retrieved 2020-10-09.
  4. Reinders, Pim (11 August 1999). Licks, Sticks and Bricks: A world history of ice cream. Unilevers. p. 277. ISBN 906496162X.
  5. "Barbie-inspired ice cream dreams" (Press release). Unilever. 2019-06-28. Retrieved 2020-10-09.
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