Oxydol

Oxydol is an American brand of laundry detergent sold in the United States, Canada, and the United Kingdom. It was created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1927. It was P&G's first laundry soap. In the 1930s, Oxydol was the sponsor of the Ma Perkins radio show, considered the first soap opera; as such, Oxydol sponsorship put the "soap" in "soap opera".

Oxydol is also the Japanese pharmacopoeial term for ~3% hydrogen peroxide solution.
Oxydol
Product typeLaundry detergent
OwnerFab+Kind Co.
CountryUSA
Introduced1914
Previous ownersP&G
Redox Brands

In the mid-1950s, the soap was suffering declining sales, due in large part to P&G's introduction of its popular detergent, Tide. As a result, the soap formula was discontinued, and Oxydol was transformed into a detergent product, with color safe bleach. In detergent form, Oxydol was one of P&G's best sellers for years until, ironically, in the late 1980s P&G introduced Tide with Bleach, which cut into the sales of Oxydol.

P&G sold the brand in 2000 to Redox Brands, a marketing company founded by former Procter & Gamble employees.[1] Redox Brands was merged into CR Brands in 2006.[2]

In 2019, the brand was sold to Fab+Kind, which also owns the former US Phoenix Brands detergents.

References
  1. Jim Hopkins (2001-06-20). "Partners turn decrepit detergent into boffo start-up". USA Today. McLean, Virginia: Gannett Company. Retrieved 2011-02-16.
  2. Jim Fair (2006-03-10). "ChemPro Inc. to merge with Redox Brands". Spartanburg Herald-Journal/GoUpState Journal. New York Times Co. Retrieved 2011-02-16.
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