Pepsi Paloma

Delia Dueña Smith (March 11, 1966 – May 31, 1985), better known as Pepsi Paloma, was a Filipino-American dancer and actress in the Philippines. She was one of the popular Softdrinks Beauties introduced in the 1980s along with Sarsi Emmanuelle and Coca Nicolas. She was known for films such as Brown Emanuelle (1981), The Victim (1982), Krus sa Bawat Punglo (1982), Virgin People (1983), Snake Sisters (1983), Naked Island (1984), Matukso kaya ang Anghel? (1984) and Room 69 (1985).

Pepsi Paloma
Born
Delia Dueñas Smith

(1966-03-11)March 11, 1966
Manila, Philippines
DiedMay 31, 1985(1985-05-31) (aged 19)
Quezon City, Metro Manila, Philippines
Cause of deathSuicide by hanging
OccupationActress, entertainer
Years active1980–1985

Career

Born Delia Dueñas Smith, Paloma was the eldest daughter of Lydia Dueñas, a native of Borac, Northern Samar, and an American letter carrier, Kenneth Smith, who abandoned his family when the children were still young. When she was 14 years old, a talent scout named Tita Ester brought Paloma to talent manager Rey dela Cruz in 1980 for a possible film career. In 1981, she made her debut in the movie Brown Emmanuelle. She was given the stage name Pepsi Paloma and was promoted as one of the members of the so-called “soft drink” beauties together with Coca Nicolas and Sarsi Emmanuelle.[1]

Rape case and aftermath

After appearing in a handful of films, Paloma was involved in a highly-publicized scandal when she accused comedians Vic Sotto, Joey de Leon, and Ricardo "Richie D'Horsie" Reyes of rape. According to Paloma's account, she and fellow actress Guada Guarin were drugged and then brought to a room at the Sulô Hotel in Quezon City where the rape happened. Actor and future senator who is also Vic's older brother, soon became involved and compelled Paloma to drop the charges by allegedly intimidating her with a gun. Sotto had drawn up an Affidavit of Desistance and obtained her signature, although some newspaper reports stated that it was Pepsi's mother who signed the document on her behalf.[2] Had the suspects been convicted of the charges, they would face death penalty—execution by electric chair, the same fate that befell three of four convicted rapists in actress Maggie de la Riva's case two decades prior.[3] According to a now-unpublished article by the Philippine Daily Inquirer, it was also around this time that Paloma was reported missing and was found being held captive by convicted felon Bienvenido "Ben Ulo" Mendoza, a relative of the Sottos. Despite his arrest and confession, there is no record that Ben Ulo was ever charged with any crime connected with the abduction of Pepsi Paloma.

Although the three suspects have initially denied Paloma's accusations, they later issued a public apology, on their knees on live TV[1] and in an article published by the People's Journal on October 13, 1982, saying “We hope that you will not allow the error we have committed against you to stand as a stumbling block to that future which we all look forward to. We, therefore, ask you to find it in your heart to pardon us for the wrong which we have done against you.” Due to the signed Affidavit of Desistance, Paloma did not pursue her complaint and the case did not go to court.

A year after the scandal, Paloma starred in a film called The Victim where she played the role of a woman taken advantage of, reflecting the controversies of her personal life. Although the film catapulted Paloma to wider recognition, media attention and gossip from film critics served to cast her testimony as a true-life rape victim into doubt. Accusations were made that her manager Rey de la Cruz orchestrated the whole issue to exploit the actress' popularity.

Death

On May 31, 1985, Paloma was found dead in her apartment, in an apparent suicide by hanging. According to police investigation, the rape case was one factor of her suicide. A diary, citing monetary problems and anxieties over her relationship with her mother and her boyfriend, was found in her bedroom, although the authenticity of the journal entries have been questioned, especially by her manager Babette " Babe" Corcuerra who claims she is actually earning well.[3] The mysteries surrounding the case and Paloma's death were alleged to be immortalized in the popular Eraserheads song "Spoliarium".[4][5]

Aftermath

Despite the suspects' earlier apology, Tito Sotto has maintained his position against any involvement in the whitewashing of the rape case and alleges that the scandal was a gimmick by Paloma's party for publicity. Sotto said that he was not involved as a perpetrator in the rape of Paloma and he denied using his position in government to influence the court decision. Sotto became Vice Mayor in Quezon City in 1988 before being elected as a Senator in 1992.[6][7] In 2018, the elder Sotto requested The Philippine Inquirer to remove published articles available online mentioning the Pepsi Paloma Case, claiming them to be "fake news"[8] and damaging to his current reputation as a Senator.[9][10]

References
  1. "Where Are They Now: Pepsi Paloma and the Other "Softdrink Beauties" of the '80s". Esquire. Retrieved 28 February 2019.
  2. "Pepsi Paloma and Tito Sotto's disco days". The Manila Times. Retrieved 1 February 2019.
  3. "33 Years After She Died, We Still Remember the Myth of Pepsi Paloma". Esquire. Retrieved 28 February 2019.
  4. "The Mysterious Life And Death of Pepsi Paloma". FilipiKnow. Retrieved 1 November 2015.
  5. "BOLD STARS OF THE 80s #3: THE CRUEL WORLD OF PEPSI PALOMA". March 14, 2009. Retrieved March 4, 2016.
  6. De Jesus, Topel V. (March 3, 2016). "Tito Sotto denies whitewashing Pepsi Paloma rape case". Philippine Daily Inquirer. Retrieved March 4, 2016.
  7. "Tito Sotto: Pepsi Paloma scandal was a 'gimmick'". ABS-CBN News. March 4, 2016. Retrieved March 4, 2016.
  8. "Sotto: Pepsi Paloma rape stories are 'fake news'". ABS-CBN News. Retrieved February 28, 2019.
  9. "INQUIRER.net statement on the Pepsi Paloma stories". Retrieved February 28, 2019.
  10. "Beware The Streisand Effect: a Short Explainer for Sen. Tito Sotto". Esquire. June 18, 2018. Retrieved February 28, 2019.
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