Porterhouse Media

Porterhouse Media is a multimedia company and advertising agency based in Holyoke, Massachusetts. The company was founded in 2009 by Steve Porter and Jessica Pertuz, following the success of Porter's autotuned viral video remixes. Previously, Porter had worked as a DJ and producer.

Porterhouse Media
TypeSole proprietorship
IndustryAdvertising
Founded2009 (2009)
Founders
Headquarters
Holyoke, Massachusetts
,
United States
Area served
Global
Key people
  • Eli Wilkie
  • John LoBello (DJ Hush)
  • Andrew Bousquet (DJ Bons)
Brands
  • PH Recordings
  • Pleasure Hunters
Services
Number of employees
8
Websiteporterhousemedia.com

History

Porterhouse Media was founded in 2009 by Steve Porter and Jessica Pertuz to create viral video advertisements for other companies. Porter's style of video mashups had been successfully self-published on YouTube, where they gained millions of views.[1] After being contracted for the use of his existing videos, "Slap Chop Rap" and "Press Hop" by Vince Offer and ESPN, respectively, Porter founded Porterhouse Media.[2]

Notable campaigns

In 2010, PorterHouse Media partnered with Goodby Silverstein & Partners to produce advertisements for the National Basketball Association's "Where Amazing Happens" campaign. They produced four commercial spots, "Where Defense Happens", "Where Clutch Happens", "Where Determination Happens", and "Where Stepping Up Happens", which each remixed footage of basketball players into rap songs.[3] In the same year, PorterHouse Media also produced a series of advertisements for ESPN's Sunday NFL Countdown and CBC Television's Hockey Night in Canada.[4]

Dutch advertising agency Endemol and PorterHouse Media collaborated in 2015 on a campaign to promote the television show Fear Factor. The advertisements, which premiered weekly on YouTube and other social media websites such as Facebook, were targeted toward millennials. Endemol Beyond USA president Will Keenan described the videos as "bite-size" and "internet-friendly".[5]

Awards

Porter has won two Webby Awards for PorterHouse Media's video remixes. In 2012, Porter won the Webby for "Best Video Mashup" for the "All He Does Is Win Remix" featuring football player Tim Tebow.[6] In 2013, Porter won the same award for the "So Disrespectful" remix, which featured Skip Bayless and Stephen A. Smith of First Take. In that year, Porter was also nominated for a Daytime Emmy Award for "Outstanding Promotional Achievement" for PorterHouse Media's collaboration with the ABC network, which included creating "monthly mashups" for the morning news program Good Morning America.[7]

In 2012, Fast Company named Porter one of the "Most Creative People of 2012" for his work through PorterHouse Media.[8]

References
  1. Cortez, Samantha (2012-07-11). "After Getting 14 Million YouTube Views, This DJ Started Creating Video Remixes For Big Brands". Business Insider. Retrieved 2015-10-29.
  2. Anderson, Kyle (2009-07-14). "'Rap Chop' And 'Press Hop' DJ Turns Viral Video Into Big Business". Newsroom. MTV. Retrieved 2015-10-29.
  3. Thomas, Vincent (2010-05-03). "Where the Remix Happens". Retrieved 2015-10-22.
  4. Hicks, Brandon (2010-12-07). "DJ Steve Porter remixes HNIC". CBC News. Retrieved 2015-10-29.
  5. McCord, Luke (2015-04-17). "Endemol Beyond USA Launching 'Fear Factor' YouTube Series". Broadcasting & Cable. Retrieved 2015-10-29.
  6. "President Barack Obama, President Bill Clinton, Bono Lead Tribute to Steve Jobs at the 16th Annual Webby Awards" (Press release). New York, NY: The Webby Awards. 2012-05-21. Retrieved 2015-10-29.
  7. "Holyoke DJ receives a Webby win and an Emmy nod". Holyoke Redevelopment. 2013. Retrieved 2015-10-29.
  8. Zax, David (2013-09-30). "Watch This Genius Mashup of Muhammad Ali—Then Learn How Its Creator Reads Clients Like a Dance Floor". Fast Company. Retrieved 2015-10-29.
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