PowerReviews

PowerReviews develops and markets consumer engagement technology for brands and retailers. The company has offices in Chicago & London.[1]

PowerReviews
TypePrivate
IndustryMarketing technology
Founded2005
HeadquartersChicago, Illinois, USA
Key people
Mark Dillon (CEO)
Websitewww.powerreviews.com

PowerReviews, founded in 2005, provides technology and tools for retailers and e-commerce companies to host product reviews on their websites.[2] It also works with brands and manufacturers to syndicate reviews from their sites to e-commerce sites where their products are being sold.[3]

The firm provides technology and tools for retailers and e-commerce companies to host product reviews on their websites.[4] It also works with brands and manufacturers to syndicate reviews from their sites to e-commerce sites where their products are being sold.[5]

PowerReviews moderates more than 30,000,000 reviews a year for over 1,000 clients and gathers product reviews and ratings online from an audience of more than 250,000 consumers, which it publishes on the sites of more than 2,500 e-tailers with a total of 500 million customers. [6]

As of 2016, PowerReviews reaches more than 700 million in-market shoppers and spans more than 1000 global brands and 5000 websites.[7]

Acquisition by viewpoints

In 2012, PowerReviews was acquired by competitor Bazaarvoice for $168 million.[8][9] The acquisition was opposed by the United States Department of Justice for antitrust concerns, focused on the ratings and review industry's relatively small marketplace and the potential importance to adjacent industries.[10] In 2014, consumer reviews company Viewpoints purchased PowerReviews from Bazaarvoice. The two companies combined under the PowerReviews name.[11][12]

References
  1. Patrick Hoge (4 June 2014). "PowerReviews gets acquired after antitrust suit forces Texas firm to sell it". San Francisco Business Times.
  2. Michael Arrington. "Product Reviews: Everyone Wants a Piece of The Market, But PowerReviews May Get It". TechCrunch.
  3. "PowerReviews Spreads Consumer Reviews Between E-Commerce Sites". TechCrunch.
  4. Michael Arrington (9 April 2007). "Product Reviews: Everyone Wants a Piece of The Market, But PowerReviews May Get It". TechCrunch.
  5. Erick Schonfeld (26 July 2011). "PowerReviews Spreads Consumer Reviews Between E-Commerce Sites". TechCrunch.
  6. john pletz (2015-05-02). "How Matt Moog got gut-punched by Google and still won". Crains.
  7. "PowerReviews Shop.org". Shop.org.
  8. Anthony Ha (24 May 2012). "Bazaarvoice To Acquire PowerReviews for $151M". TechCrunch.
  9. Andrew Nusca (25 May 2012). "Bazaarvoice acquires rival PowerReviews; adds SMBs to social CRM portfolio". ZDNet.
  10. Fair, Rebecca Kirk (29 August 2014). "Sizing Up the Competition: Antitrust Enforcement and the Bazaarvoice Ruling". The National Law Review. Analysis Group. Retrieved 17 September 2014.
  11. Allison Enright (5 June 2014). "Consumer reviews platform PowerReviews is back". Internet Retailer.
  12. Anthony Ha (4 June 2014). "After Antitrust Suit, Bazaarvoice Sells PowerReviews To Review Site Viewpoints for $30M". TechCrunch.
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