Powtoon

Powtoon Ltd. is a British company which sells cloud-based animation software (SaaS) for creating animated presentations and animated explainer videos.[1] The name "Powtoon" is a portmanteau of "PowerPoint" and the word "Cartoon".

Powtoon Ltd.
TypePrivate
IndustryInternet marketing
FoundedJanuary 4, 2012 (2012-01-04)
Headquarters
London
,
United Kingdom
Key people
Ilya Spitalnik (Founder), Daniel Zaturansky (Co-Founder), Sven Hoffman (Co-Founder), Oren Mashkovski (Co-Founder)
ProductsPowtoon Visual Communication Platform. A Web-based video maker and animation software
Websitewww.powtoon.com

History

Powtoon was founded in January 2012, following a $180k seed round investment in December 2011.[2] The company released a beta version in August 2012 and has seen fast subscriber growth since.[3] In December 2012, Powtoon secured $600,000 investment from Los Angeles-based venture capital firm Startup Minds.[4]

In February 2013, Powtoon introduced a free account option allowing users to create animated videos that can be exported to YouTube. The free videos include the Powtoon branding.

Product

Powtoon is a web-based animation software that allows users to create animated presentations by manipulating pre-created objects, imported images, provided music and user-created voice-overs.[5] Powtoon uses an Apache Flex engine to generate an XML file that can be played in the Powtoon online viewer, exported to YouTube or downloaded as an MP4 file.[3]

Powtoon is also available on the Google Chrome Store[6] and has an application on Edmodo.com.[7] Some of the popular Powtoon integrations are HubSpot, Google Sites, Google Drive, Panopto, YouTube, Facebook and SlideShare.[8]

Similar products include Animaker and Moovly, which have free plans, and Vyond.

References
  1. Perez, Sarah. TechCrunch, June 26th, 2012, "Now Everyone Can Make Marketing Videos: PowToon Launches DIY Presentation Tool"
  2. "Dec 13, 2011: Powtoon - Funding RoundSeed | crunchbase". www.crunchbase.com. Retrieved 2017-08-09.
  3. Powtoon Website
  4. Perez, Sarah, TechCrunch, Dec 14, 2012, "DIY Animation Platform PowToon Grabs $600K For Its Video Creation Software"
  5. Mersand, Shannon (May 2014). "Product Review: PowToon". Tech and Learning. Archived from the original on 18 May 2014. Retrieved 12 May 2014.
  6. PowToon - Chrome Web Store, Feb 2015, retrieved 25 February 2015
  7. PowToon by PowToon Ltd, Feb 2015, retrieved 25 February 2015
  8. "2019 Powtoon Reviews, Pricing & Popular Alternatives". Fit Small Business. 2019-03-05. Retrieved 2019-08-28.
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