Pretzel Flipz

Flipz is a type of confectionery created by Nestlé in 1997, consisting of salted pretzels covered in chocolate and other coatings.

Originally produced by Nestle in 1997 and made with Rold Gold pretzels, the brand was purchased by DeMet's Candy Company in 2003 and has been produced under DeMet's ownership since that time. DeMet's has added a number of additional flavors to the original Milk Chocolate flavor. In 2013, DeMet's was sold to Yıldız Holding.[1]

TV commercials for Flipz began in 1997 with the tagline "What's Your Excuse?". The first spot featured an unnamed woman eating Flipz, while later ads featured Greg Lee, known for his prior role as host of the half-hour PBS children's game show Where in the World is Carmen Sandiego?, promoting the snack.

Flipz are also produced in the United Kingdom for the UK and Ireland market by United Biscuits. [2]

Flavors
  • Milk Chocolate
  • Dark Chocolate
  • White Fudge
  • Birthday Cake
  • Caramel Sea Salt
  • Strawberry Cheesecake
  • Peanut Butter

Limited Edition Flavors
  • Chocolate Mint
  • Candy Cane
  • Gingerbread
  • Strawberry
  • Unicornz "Purple Fudge Covered Pretzels Drizzled with Magic"
  • Double Dipped Peanut Butter and Chocolate

References
  1. Abrams, Rachel. "Brynwood Partners to Sell Maker of Turtles Candy". DealBook.nytimes.com. Retrieved 12 February 2019.
  2. "PepsiCo takes US snack brand Poppables across pond; Kellogg adds to Nutri-Grain range in Australia; Arla launches Lurpak Softest spreadable butter straight from the fridge; Yildiz-owned Pladis launches Flipz in the UK". Just-food.com. 17 May 2018. Retrieved 12 February 2019.


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