Rajdeep Grewal

Research

Grewal has used quantitative methods to theoretically and empirically study social networks and interactions, competitive strategy and the role of marketing within an organization.[4][5][6] His work has been published in Journal of Marketing, Journal of Marketing Research, Marketing Science, Information Systems Research, Strategic Management Journal, Decision Sciences and Management Science.

In 2016, Grewal was given the AMA Marketing Strategy SIG's 2016 Mahajan Award for lifetime contributions to Marketing Strategy research.[7] Grewal and his coauthors of “The Chief Marketing Officer Matters!” were honored with the Sheth Foundation/Journal of Marketing Award in 2020[8]

Books
  • Lilien, Gary L., and Rajdeep Grewal, eds. Handbook on business to business marketing. Edward Elgar Publishing, 2012.

Selected publications
  • Kang, Charles, Frank Germann, and Rajdeep Grewal. "Washing away your sins? Corporate social responsibility, corporate social irresponsibility, and firm performance." Journal of Marketing 80, no. 2 (2016): 59-79.
  • Germann, Frank, Peter Ebbes, and Rajdeep Grewal. "The chief marketing officer matters!." Journal of Marketing 79, no. 3 (2015): 1-22.
  • Ebbes, Peter, John C. Liechty, and Rajdeep Grewal. "Attribute-level heterogeneity." Management Science 61, no. 4 (2014): 885-897.
  • Grewal, Rajdeep, James A. Dearden, and Gary L. Lilien. "The university rankings game: Modeling the competition among universities for ranking." The American Statistician 62, no. 3 (2008): 232-237.
  • DeSarbo, Wayne S., and Rajdeep Grewal. "An alternative efficient representation of demand‐based competitive asymmetry." Strategic Management Journal 28, no. 7 (2007): 755-766.
  • DeSarbo, Wayne S., and Rajdeep Grewal. "Hybrid strategic groups." Strategic Management Journal 29, no. 3 (2008): 293-317.
  • Grewal, Rajdeep, Gary L. Lilien, and Girish Mallapragada. "Location, location, location: How network embeddedness affects project success in open source systems." Management Science 52, no. 7 (2006): 1043-1056.
  • DeSarbo, Wayne S., Rajdeep Grewal, and Jerry Wind. "Who competes with whom? A demand‐based perspective for identifying and representing asymmetric competition." Strategic Management Journal 27, no. 2 (2006): 101-129.
  • Ding, Min, Rajdeep Grewal, and John Liechty. "Incentive-aligned conjoint analysis." Journal of marketing research 42, no. 1 (2005): 67-82.[9]
  • Grewal, Rajdeep, Joseph A. Cote, and Hans Baumgartner. "Multicollinearity and measurement error in structural equation models: Implications for theory testing." Marketing Science 23, no. 4 (2004): 519-529.
  • Grewal, Rajdeep, Raj Mehta, and Frank R. Kardes. "The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes." Journal of Marketing Research 41, no. 1 (2004): 101-115.
  • Grewal, Rajdeep, and Ravi Dharwadkar. "The role of the institutional environment in marketing channels." Journal of Marketing 66, no. 3 (2002): 82-97.
  • Grewal, Rajdeep, and Patriya Tansuhaj. "Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility." Journal of marketing 65, no. 2 (2001): 67-80.
  • Grewal, Rajdeep, James M. Comer, and Raj Mehta. "An investigation into the antecedents of organizational participation in business-to-business electronic markets." Journal of Marketing 65, no. 3 (2001): 17-33.

References
  1. "UNC's Rajdeep Grewal Named Journal of Marketing Research Editor-in-Chief Designate".
  2. https://hbr.org/2015/10/do-cmos-really-add-value
  3. https://www.theatlantic.com/business/archive/2016/03/what-motivates-companies-to-do-good/473511/
  4. http://www.mnn.com/money/sustainable-business-practices/stories/why-would-businesses-spend-money-doing-good
  5. http://news.psu.edu/story/294587/2013/11/08/research/brand-loyalty-not-always-benefit-study-finds
  6. "Do CMOs Really Add Value?". Harvard Business Review.
  7. "The Vijay Mahajan Award for Career Contributions to Marketing Strategy". Retrieved 21 May 2020.
  8. "Germann, Ebbes, and Grewal Honored with 2020 Sheth Foundation / Journal of Marketing Award". Retrieved 21 May 2020.
  9. Ding, M., Grewal, R., & Liechty, J. (2005). Incentive-Aligned Conjoint Analysis. Journal of Marketing Research, 42(1), 67–82. https://doi.org/10.1509/jmkr.42.1.67.56890
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