Rami Al Ali
For Syrian-born designer Rami Al Ali (Arabic: رامي العلي), his love of refined aesthetics began at an early age. His curiosity for fine fabrics and design led him to study Visual Arts at the college of Fine Arts in Damascus, Syria, where his true talent became apparent.
Rami Al Ali | |
|---|---|
Logo of Rami Al Ali fashion firm | |
| Nationality | Syrian |
| Education | Damascus University |
| Occupation | Fashion Designer |
| Years active | 2001 - present |
| Parent(s) | Ghassan and Sameeha Al Ali |
| Website | ramialali |
After astounding his professors with an unorthodox presentation of the core curriculum, Al Ali graduated in 1995 and quickly started his fashion career in Dubai and Beirut. It was in these two great cities that Al Ali worked with some of the region’s leading fashion houses.
Established in Dubai in 2001, Rami Al Ali Couture entered the fashion arena with bold creations and uncompromising couture designs. After a number of inspiring fashion shows around the Gulf, Al Ali’s popularity spread and his designs began to occupy the pages of leading fashion publications such as Vogue, Harper’s Bazaar, Elle and Business of Fashion. The excitement continued and garnered attention from global brands such as Swarovski, when Al Ali was selected to be part of Unbridaled, a book published by the global Austrian crystal brand, with revered couture veterans Giorgio Armani, Vivian Westwood and John Galliano, amongst others. In 2006 Al Ali was asked by La Mode En Images to be part of the Asian Games opening ceremony in Qatar.
Later on, the house collaborated with many notable artists, such as the architect Viktor Udzenija designing an installation in Dubai Design District, but also brands such as Jewelry designer Nadine Kanso, international high street giant Charles & Keith, the private airline Royal Jet, and fine jewellery brands Bulgari, Cartier, Van Cleef & Arpels and Messika.
Al Ali’s ultimate breakthrough came in 2009, when he was invited as a guest member of Alta Moda Alta Roma, showing his Spring-Summer Couture collection on the official couture week calendar. This further strengthened relationships with the European fashion media and his success was reaffirmed when The Middle East Magazine named him as one of the top 50 most influential Arabs.
In January 2012, Al Ali debuted at Couture Fashion Week in Paris, showcasing his Spring-Summer 2012 collection. With a series of collections, Al Ali has successfully built and maintained a brand that exhibits unique craftsmanship and a vision of creativity.
To address the shift in the fashion industry, Rami Al Ali launched Rami Al Ali White in 2020. The collection is an annual edition of ready-to-wear evening and bridal designs that prioritizes longevity and condemns overproduction.
Today, Al Ali’s designs are synonymous with creative artistry, modern elegance and sought-after socialites and international celebrities including Aishwarya Rai, Beyoncé Knowles, Chanel Iman, Eva Longoria, Googoosh, Helen Mirren, Nawal Al Kuwaitia, Isabeli Fontana, Jennifer Lopez, Kelly Rowland, Kerry Washington and Youssra, amongst others.
Through his success, Rami Al Ali goes beyond fashion to support his life passion and brand DNA dedicated to art and uplifting women.
Since 2017, Al Ali honors his commitment to the next generation of young couturiers with his mentoring program at the prestigious ESMOD Fashion Institute in Dubai, providing the opportunity for Undergraduates to develop their own capsule collection through an internship at the Rami Al Ali atelier.
In 2019, The designer took part of the non-profit organization Atassi Foundation exhibition in Dubai that aimed to shed light on the early beginning of the women’s art movement in Syria, emphasizing the immense role female artists played in shaping the nation’s art scene.
Al Ali is also collaborating with Dubai Design & Fashion Council (DDFC) as a Mentor to help elevating local and regional talent in the Emirate and support the development of a sustainable industry.
Couture
Rami Al Ali Couture is the core aspect of the Rami Al Ali brand and has attributed to the longstanding success of the brand. Each dress is handmade to perfection at the Rami Al Ali atelier and crafted out of the finest materials sourced from around the world, with a strong emphasis on intricate details and attention to artisanal craftsmanship. Al Ali continues to showcase two couture collections annually in the French capital. The Rami Al Ali woman includes members of the royal family, couture collectors, socialites and celebrities.
Prêt-à-Porter
In 2015, Rami Al Ali decided to add a new branch to the brand and launched his first ready-to-wear collection for Autumn/Winter 2015. This recent venture has been a successful addition to the brands ever-evolving portfolio and has secured an impressive list of stockists in some of the biggest department stores internationally. Catering to a growing demand, the brand has added a range of ecommerce sites to their portfolio, extending their reach to a new globally consumer. Each pret-a-porter collection consists of classic silhouettes and elegant lines reflecting a modern approach to luxurious eveningwear.
Bridal
Bridal couture is a prominent part of the Rami Al Ali couture line, with many clients seeking out the designer to create custom-made gowns of the highest quality for their big day. A contemporary palette of soft neutrals and off-white shades lead the line, bringing the essence of royalty to the sophisticated, modern bride.
White
More then a just a collection, Rami Al Ali White is a concept fueled by real demand and a desire to change the status quo in fashion. Instilling new vision into the brand’s ethos, this move reinforces the brand’s commitment to produce forward-thinking fashion that prioritizes longevity and condemns overproduction. Rami Al Ali White isn’t bound by trends, rather a classic medley of considered pieces. Bearing all the hallmarks of a signature Rami Al Ali design, each look illustrates demi-couture details with intricate handwork that offers elegant silhouettes with a contemporary twist.
Celebrity Clients
Well known clients of Al Ali include:
- Ashley Greene
- Ava Longoria
- Beyoncé Knowles
- Carla Gugino
- Carrie Ann Inaba
- Chanel Iman[7]
- Diana Haddad
- Helen Mirren
- Isabeli Fontana
- Ivana Trump
- Jennifer Lopez
- Kelly Osbourne
- Kelly Rowland
- Kerry Washington
- Latifa
- Mandy Capristo
- Mary J. Blige
- Mona Kattan
- Nawal El Kuwaitia
- Petra Nemcova
- Princess Martha Louise of Norway
- Rachel Smith
- Rosanna Davison
- Sonam Kapoor
- Taryn Manning
- Yousra