Ramon Laguarta

Ramon Laguarta (born 1963[1] in Barcelona, Spain[2]) is the chairman and chief executive officer of PepsiCo.[3] He became CEO on October 3, 2018 after his predecessor Indra Nooyi stepped down.[4] He is the sixth CEO in the company's history, and the first Spanish CEO of a large American multinational company.[5][6]

Ramon Laguarta
Born1963 (age 57–58)
EducationESADE (BBA, MBA)
Arizona State University, Phoenix (MS)
TitleCEO of PepsiCo.
PredecessorIndra Nooyi

Education

Laguarta graduated with bachelor's and master's degrees in business administration from ESADE Business School in Barcelona in 1985. In 1986 he received a master's in international management from the Thunderbird School of Global Management at Arizona State University.[7][8]

Career

Before joining PepsiCo he worked at Chupa Chups, a candy company based in Spain known for its lollipops.[9] Laguarta joined PepsiCo in January 1996.[10] His first role was in the company’s European business, and in 2014 became the CEO of the entire Europe and Sub-Saharan Africa (ESSA) sector.[11] While working in Europe, Laguarta helped lead the acquisition in 2010 of Russian dairy and juice company Wimm-Bill-Dann, a deal valued at $5.4 billion, the company's second largest acquisition after its purchase of Quaker Oats in 2001.[12]

Laguarta was named president of PepsiCo in September 2017. He oversaw PepsiCo's Global Category Groups, its Global Operations, Corporate Strategy, and Public Policy & Government Affairs functions.[5] As a result of the promotion, he moved to the United States.[2]

Laguarta was unanimously voted in as PepsiCo’s next CEO on August 6, 2018, the same day Indra Nooyi announced she was stepping down.[13][14][15] He officially took over the role on October 3, 2018 and became Chairman of the Board of Directors on February 1, 2019.[15] Laguarta has been working at PepsiCo for 24 years, his previous roles including CEO for Europe Sub-Saharan Africa, president for the PepsiCo Eastern Europe Region, commercial Vice President for PepsiCo Europe, general manager for Iberia Snacks and Juices and General Manager for Greece Snacks.[16] Since becoming CEO of PepsiCo, Laguarta established three priorities to lead the company: Accelerating the company's rate of organic revenue growth; becoming a stronger company; and becoming a better company.[17]

As part of making PepsiCo a better company, Laguarta has been tasked with implementing a new purpose behind PepsiCo’s sustainability agenda: helping to build a more sustainable food system. Under his leadership, the company is focusing its efforts and goals around agriculture, water usage, plastics, products, climate change, and human rights.[18]

This includes the company’s effort to reduce absolute greenhouse gas emissions by at least 20 percent for their entire value chain over a 2015 baseline (roughly 30-35 million metric tons of GHG),[19] as well as their goals by 2025 to make 100% of their packaging recyclable, compostable, or biodegradable and use 25% recycled plastic content in all plastic packaging. Laguarta has also led attempts to reduce waste by acquiring SodaStream.[20] Through the expansion of SodaStream's business, the need for an estimated 67 billion plastic bottles will be avoided through 2025.[21]

Personal life

Laguarta speaks English, Catalan, Spanish, French, German, and Greek.[9] He is married with three children.[22]

References
  1. "Who is Ramon Laguarta, the next CEO of PepsiCo- Business News". www.businesstoday.in. Retrieved 2018-08-15.
  2. Strauss, Lawrence C. "3 Things to Know About Pepsi's CEO Swap". Retrieved 2018-08-12.
  3. "Leadership - PepsiCo". www.pepsico.com. Retrieved 2018-10-01.
  4. Maloney, Jennifer (2018-08-06). "Meet PepsiCo's Next CEO: Ramon Laguarta". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-08-12.
  5. Cullen, Lauren Hirsch, Terri (2018-08-06). "PepsiCo's Indra Nooyi to step down as CEO, President Ramon Laguarta to succeed her". www.cnbc.com. Retrieved 2019-03-21.
  6. "Ramón Laguarta, el canterano de Chupa-Chups que lanzó la Pepsi Max". ELMUNDO (in Spanish). 2018-08-07. Retrieved 2020-03-09.
  7. "5 Things to Know About the Next PepsiCo CEO". Fortune. Retrieved 2018-08-13.
  8. "Thunderbird Alumnus Ramon Laguarta Named PepsiCo CEO". Thunderbird School of Global Management. Retrieved 2018-10-01.
  9. "Pepsi's new CEO Ramon Laguarta: Five things to know". Fox Business. 2018-08-06. Retrieved 2018-09-23.
  10. "Ramon Laguarta - Chief Executive Officer, Europe Sub-Saharan Africa @ PepsiCo | Crunchbase". Crunchbase. Retrieved 2018-09-23.
  11. "Who is Ramon Laguarta, the next CEO of PepsiCo- Business News". www.businesstoday.in. Retrieved 2020-03-09.
  12. Maloney, Jennifer (2018-08-06). "Meet PepsiCo's Next CEO: Ramon Laguarta". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-03-09.
  13. Stewart, Rebecca (6 August 2018). "Who is Ramon Laguarta? The marketer-turned-Pepsi CEO taking over from Indra Nooyi". Thedrum.com. Retrieved 16 March 2020.
  14. Maloney, Jennifer (2018-08-06). "PepsiCo CEO Indra Nooyi to Step Aside; Veteran Set to Take Helm". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-08-12.
  15. Cullen, Lauren Hirsch, Terri (2018-08-06). "PepsiCo's Indra Nooyi to step down as CEO, President Ramon Laguarta to succeed her". CNBC. Retrieved 2018-08-13.
  16. Tozer, Alice (2018-08-06). "5 Things to Know About the Next PepsiCo CEO". Fortune. Retrieved 2019-10-22.
  17. "PepsiCo sets goal to become 'faster, stronger and better'". www.foodbusinessnews.net. Retrieved 2020-03-17.
  18. "PepsiCo's Responsibilities: CEO Daily". Fortune. Retrieved 2020-04-28.
  19. "Climate Change - PepsiCo". www.pepsico.com. Retrieved 2019-08-02.
  20. "Plastics - PepsiCo". www.pepsico.com. Retrieved 2019-08-02.
  21. "Strategic plastic use drives sustainable packaging at PepsiCo". Packaging Digest. 2019-09-20. Retrieved 2020-03-19.
  22. "Leadership - PepsiCo". www.pepsico.com. Retrieved 2018-10-03.
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