Regionalmedien Austria

Regionalmedien Austria (RMA) is an Austrian media company. It distributes free (advertiser-funded) newspapers throughout Austria that include local, regional and national content, reaching almost 50% market saturation. The company also operates regional online portals. Gross revenues in 2013 were €111.9 million. The company is a 50/50 joint venture of the Styria Media Group and Moser Holding.

Regionalmedien Austria
Country of originAustria
Headquarters locationWeyringergasse 35
1040 Wien
DistributionAs of 2014

3,338,000 copies[1]

3.54 million readers.[2]
Key peopleChief editor Wolfgang Unterhuber
Official websitewww.regionalmedien.at

Distribution

According to Österreichische Media-Analyse (MA, Austrian Media Analysis) for 2014 the local weekly newspapers under the RMA umbrella reached 3,540,000 readers, or 48.9% of the total national audience.[2] The Österreichische Auflagenkontrolle (ÖAK, Austrian Circulation Audit) said the RMA overall distribution with partners for the second half of 2014 was 3,338,181 copies.[1] The Österreichische Webanalyse (ÖWA Plus, Austrian Web Analytics) certifies that the regional media website meinbezirk.at-woche.at reached 18.5% of the population, which corresponds to a monthly average of 1,132,000 unique users.[3]

Corporate structure

RMA was formed in 2009 as a 50/50 joint venture of the Styria Media Group AG and Moser Holding.[4] Since October 2014, Georg Doppelhofer and Stefan Lassnig have formed the Board of Directors of RMA.[4]

The RMA Group consists of RMA AG and the individual state companies. RMA has 88 offices in Austria, with about 650 regional employees. Editorial content and sales are managed at three levels: locally in each district, regionally in each province and nationally throughout Austria. Because of this structure advertising can be booked and tailored at the district, state and national levels, which gives flexibility in targeting.[5]

The newspapers under the RMA umbrella are free, and are distributed to households throughout Austria. The papers are entirely funded by advertising revenue. Gross revenues of RMA in 2013 were €111.9 million.[6] 2013 earnings before interest, taxes and depreciation (EBITDA) were €12.1 million.[7]

Editorial policy

The editors of the newspapers under the RMA media umbrella are independent. The RMA local weekly newspapers and online portals deliver local news from the immediate environment of the reader. In addition, they report on statewide and Austria-wide news and events. Articles on topics of interest to all readers are provided under headings such as "Motor & Mobility", "Building & Living", "Health" and "My Computer".[8]

Media

The RMA combines various brands under its umbrella: Wiener Bezirkszeitung, Bezirksblätter (Burgenland, Lower Austria, Salzburg and Tyrol), meine WOCHE (Carinthia and Styria), Kärntner Regionalmedien and Grazer. It partners with Bezirksrundschau Oberösterreich and Regionalzeitungen Vorarlberg

Ring Media

Ring Media has 129 local editions, marketed nationally, published on Wednesday and Friday each week:

  • bz-Wiener Bezirkszeitung with 23 district editions
  • Bezirksblätter Burgenland with 6 local Issues
  • Bezirksblätter Niederösterreich with 29 local Issues
  • Bezirksblätter Salzburg with 7 local Issues
  • Bezirksblätter Tirol with 12 local Issues
  • meine WOCHE Kärnten with 9 local Issues
  • meine WOCHE Steiermark with 22 local Issues
  • Bezirksrundschau Oberösterreich (partner) with 17 local Issues
  • Regionalzeitungen Vorarlberg (partner) with 5 local Issue

Solomedien

Solomedien (total not included in MA and ÖAK data for RMA) publishes:

  • Der Grazer (weekly, Sunday)
  • Kärntner Regionalmedien (14-day, Wednesday / Thursday) with 8 local issues

Digital

Digital Media are:

  • www.meinbezirk.at
  • www.woche.at
  • www.grazer.at

References
    1. "Auflagenliste 2.Halbjahr 2014" (PDF). (PDF 2,4 MB). Österreichische Auflagenkontrolle (ÖAK). Archived from the original (PDF) on 2 April 2015. Retrieved 26 March 2015.CS1 maint: others (link)
    2. Österreichische "Mediaanalyse 2014, Presse, Regionale Wochenzeitungen tota" Check |url= value (help). Österreichische Media-Analyse. Retrieved 2015-04-14.
    3. "Österreichische Webanalyse, ÖWA Plus 2014-IV, Einzelangebot meinbezirk.at-woche.at". OWA. Archived from the original on 2015-04-12. Retrieved 2015-04-14.
    4. "Impressum". Regionalmedien Austria AG. Retrieved 2015-04-14.
    5. "Unternehmen". Regionalmedien Austria AG. Retrieved 2015-04-12.
    6. "Österreichs größte Medienunternehmen" auf derStandard.at/etat" (PDF). PDF; 267 kB. derstandard.at. Retrieved 2015-04-14.CS1 maint: others (link)
    7. "Österreichs größte Medienhäuser: ORF erreichte Milliarde Umsatz". DerStandard.at (in German). 5 June 2014. Retrieved 2015-04-14.
    8. "Nationale Sonderthemen". Regionalmedien Austria AG, Sonderthemen. Retrieved 2015-04-14.
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