Retransmission consent

Retransmission consent is a provision of the 1992 United States Cable Television Consumer Protection and Competition Act that requires cable operators and other multichannel video programming distributors (MVPDs) to obtain permission from commercial broadcasters before carrying their programming.

Under the provision, a broadcast station (or its affiliated/parent broadcast network) can ask for monetary payment or other compensation, such as carriage of an additional channel. If the cable operator rejects the broadcaster's proposal, the station can prohibit the cable operator from retransmitting its signal.[1]

In the United States, the Federal Communications Commission (FCC) regulates this area of business and public policy pursuant to 47 U.S.C. Part II.[2]

History

Retransmission consent was adopted in response to the "must carry" rules that required cable operators to carry all significantly viewed local stations.[3] Stations could either keep their must carry status, as many smaller, independent stations did, or negotiate with cable operators.

Initially, cable carriers' reaction was to refuse to pay for broadcast programming.[4] John Malone, head of cable giant TeleCommunications Inc. refused to pay to carry broadcasters' content saying, "I don't intend to pay any money ... I will scratch backs."[4] Instead of monetary payment, some broadcast networks agreed to distribute secondary channels. America's Talking (now MSNBC), FX, and ESPN2 all originated through retransmission consent deals in the early 1990s. Many PBS stations received additional local channels.

Legislative history

Legislation governing the retransmission of broadcast television content by satellite companies is required to be renewed on a regular basis. As of 2018, the legislation has been enacted four times. These acts renewed statutory licenses that allow satellite TV companies to retransmit broadcast stations to their customers:

Debate

Retransmission consent has drawn criticism from the cable operators who redistribute programming, and therefore must seek consent from the broadcasters for their program content. Cable programmers have argued that there is a "shift in leverage toward broadcasters" within the market since introduction of retransmission compensation.[5]

Broadcasters typically claim that the programming they provide costs money, and these retransmission fees allow them to provide this expensive programming. Further, the Cable Act created retransmission consent in order to fix a market imbalance and the marketplace and contract disputes should be addressed in the marketplace.

Programming disruptions

Cable operators typically claim during a carriage dispute that the broadcasters are forcing the viewing public to pay for content that is essentially given away for free to those who use an antenna to receive the station.[6]

Alternatively, broadcasters have argued that the free market approach discourages carriage disputes. In a 2013 op-ed, former FCC commissioner, Robert McDowell, argued:

TV stations make more money as more people see their shows, thus creating an incentive to distribute their product as widely as possible. These same market forces also create a disincentive for broadcasters to withhold their signals from distributors like cable and satellite companies.[7]

See also

References
  1. "Retransmission Consent". FCC Encyclopedia. U.S. Federal Communications Commission. Archived from the original on 2 July 2012. Retrieved 3 August 2012.
  2. See 47 USC § 531 - § 537 for relevant sections of the Communications Act of 1934, and FCC regulations promulgated pursuant to the Act at 47 CFR 76.56: Signal carriage obligations
  3. "Federal Register, Volume 59 Issue 232 (Monday, December 5, 1994)". www.gpo.gov. Retrieved 2018-04-16.
  4. 1963-, Crawford, Susan P., Captive audience : the telecom industry and monopoly power in the new gilded age, p. 134, ISBN 9781491528747, OCLC 897512229CS1 maint: numeric names: authors list (link)
  5. FCC MB Docket No. 17-179, Petition to Deny of American Cable Association
  6. "Dish Solves Pending Channel Blackout By Giving Its Customers TV Antennas". Consumerist.com. 2017-08-17. Retrieved 2018-05-18.
  7. McDowell, Robert (2013-11-22). "Should the government try to 'fix' retransmission consent?". TheHill. Retrieved 2018-04-16.
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