Ro (company)

Ro is an American telehealth company that diagnoses patients, and subsequently prescribes and delivers treatments.[1] The company is headquartered in New York City.[2]

Ro
TypePrivate
IndustryHealth
Founded2017
FounderZachariah Reitano, Saman Rahmanian, and Rob Schutz
Headquarters
New York
Websitewww.ro.co

Overview

Ro was launched in October 2017 as Roman by Zachariah Reitano, Saman Rahmanian, and Rob Schutz.[3] Reitano’s experience with erectile dysfunction led him to cofound Roman.[4] The company has both a telemedicine practice and a pharmacy to distribute medications for erectile dysfunction, hair loss, premature ejaculation, cold sores, and genital herpes treatments.[5] In September 2018, the company renamed itself Ro and began marketing smoking cessation products,[6] under the brand name Zero.[7] In March 2019, Ro launched women's health products aimed at menopause, such as hot flashes and vaginal dryness, under brand name Rory.[8] Ro has raised $3.1 million in a seed funding round led by General Catalyst[9] and $88 million in a Series A funding round led by FirstMark Capital.[10]

Ro placed #2 in Wellness in Fast Company's World's Most Innovative Companies in 2019.[11]

Platform

Patients fill out a dynamic online visit answering questions about their health, lifestyle, medical history, and symptoms.[12][13] A physician will review the results and prescribe medication if appropriate.[12] Medications will then be shipped in discreet packaging and the medicines will be refilled monthly or quarterly.[14]

Sponsorships

Ro's Roman brand is the presenting sponsor of the College Basketball Invitational tournament.[15]

References
  1. "Erectile pharmacy app Ro launches telehealth service for women". Metro US. 2017-11-13. Retrieved 19 January 2018.
  2. "DIGITAL HEALTH BRIEFING: Digital health funding to hit $7B in 2017 — Roman launches health platform with $3.1M — Under Armour drops HealthBox". Business Insider. Retrieved 19 January 2018.
  3. "NYC Startup Raised $3.1M to Raise Awareness for Men's Health". AlleyWatch. 2017-11-06. Retrieved 19 January 2018.
  4. Schneier, Matthew (2017-11-28). "Finally Putting Some Fun in Erectile Dysfunction". The New York Times. ISSN 0362-4331. Retrieved 19 January 2018.
  5. Reitano, Zachariah (2018-10-23). "Roman moves beyond ED". Medium. Retrieved 2019-05-30.
  6. Harris, Ainsley (18 September 2018). "Telemedicine startup Roman just raised $88M to help you quit smoking". Fast Company. Retrieved 21 March 2019.
  7. "Quit Smoking: Everything You Need to Stop Smoking, Delivered in a Kit". Zero. Retrieved 21 March 2019.
  8. "Rory Tackles a Missed Opportunity in Telehealth—Treating Menopause". Fortune. Retrieved 2019-05-30.
  9. Constine, Josh. "Roman is a cloud pharmacy for erectile dysfunction". TechCrunch. Retrieved 19 January 2018.
  10. Constine, Josh. "Erectile pharmacy app Roman raises $88M to launch 'quit smoking' kit". TechCrunch. Retrieved 1 October 2018.
  11. "The World's Most Innovative Companies 2019: Wellness Honorees". Fast Company. Retrieved 2019-06-03.
  12. "A startup aims to help the 18 million US men diagnosed with erectile dysfunction pay attention to their 'check-engine light'". Business Insider. Retrieved 19 January 2018.
  13. mHealthIntelligence. "Telehealth Offers a Platform For Discussing Sensitive Health Issues". mHealthIntelligence. Retrieved 19 January 2018.
  14. O'Brien, Sara Ashley. "Men's health gets the Silicon Valley treatment". CNNMoney. Retrieved 19 January 2018.
  15. http://www.gazellegroup.com/main/cbi/2019-roman-cbi-field-announced/
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