Robeez

Robeez is an apparel, socks and clothing brand for babies, infants and toddlers sold at specialty and department stores as well as online. Robeez is headquartered in Manhattan, New York and is a division of Daytona Apparel LLC.

Robeez Footwear Ltd.
TypeSubsidiary of Daytona Apparel LLC
IndustryFootwear
Founded1994[1]
HeadquartersManhattan, New York
ProductsSoft-soled shoes, Apparel, Socks
Number of employees
250
Websitewww.robeez.com

Origins and history

The Robeez baby shoe company was started by Sandra Wilson in the basement of her Vancouver, Canada home. While being a stay-at-home-mom after a recent layoff, Wilson was unable to find baby shoes that would stay on her son's feet properly, she came up with an idea for a pair of soft-soled leather booties that would not slip off. The suede non-slip sole allowed her toddler, named Robert, to walk without sliding and the elastic ankle band ensured the shoes did not easily fall off. The inspiration for the Robeez name came from her son.[2] Now owned and produced by Daytona Apparel, LLC, Robeez sets the trends for children's footwear, socks and apparel as we create products that parents and babies love.[3]

References
  1. The Robeez Story, Robeez Footwear, Retrieved on December 11, 2007.
  2. "Robeez Footwear: Better By Design" (PDF). Archived from the original (PDF) on 2011-05-25.
  3. https://www.myrobeez.com/about-us
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