RotoSound

Rotosound is a British guitar and bass string manufacturing company based in England.

Rotosound Manufacturing Limited
IndustryMusic
Founded1958
Headquarters
Sevenoaks, Kent
,
England, United Kingdom
Key people
James How (Founder)
Jason How (Chairman)
ProductsGuitar strings
Websitehttp://www.rotosound.com/

History of Rotosound

Started in the late 1950s by James How, a musician and engineer by trade. How started manufacturing music strings for many famous artists across the world. It is still a family-run business. All Rotosound strings are made in England.[1]

Rotosound's trademark Swing Bass string set was first produced in 1966. John Entwistle of The Who came to the Rotosound string factory looking for an even-sounding, heavy roundwound bass string. Entwistle spent the afternoon there, trying string after string before settling on a set that would become known as Swing Bass 66.[1][2] A fake jingle for Rotosound can be heard on The Who's 1967 album The Who Sell Out, immediately preceding "I Can See For Miles". This jingle would later be covered by the American band Shellac on their album Excellent Italian Greyhound and Petra Haden on Petra Haden Sings: The Who Sell Out.

Jaco Pastorius was also a dedicated user of Swing 66 bass strings.

Notable Rotosound users

References
  1. Staff. "British String Manufacturers (IM Nov 75)". Mu:Zines archive. International Musician & Recording World, Cover Publications Ltd, Northern & Shell Ltd. Retrieved 31 May 2020.
  2. Staff. "History-Rotosound". Rotosound. Orotund Manufacturing LTD. Retrieved 31 May 2020.
  3. http://www.rotosound.com/eva-gardner/
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