Ruby Ruby

Ruby Ruby is a 2018 Indian Hindi language song from the album of Sanju, the soundtrack album of the film of the same name. The song's lyrics were written by Irshad Kamil, composed by A. R. Rahman and sung by Shashwat Singh, Poorvi Koutish.The song's music video is pictured upon actor Ranbir Kapoor and actress Sonam Kapoor. The song was released on 13 June 2018, and the music video was released in YouTube on 27 June 2018.[1]

"Ruby Ruby"
Song by A. R. Rahman
from the album Sanju : Music from the Motion Picture
LanguageHindi
Released13 June 2018
Recorded2018
StudioPanchathan Record Inn, Chennai
GenreFilmi, rock, Pop
Length4:45
LabelT-Series
Songwriter(s)Music:
A. R. Rahman
Lyrics:
Irshad Kamil
Producer(s)A. R. Rahman
Music video
"Ruby Ruby" on YouTube

A. R. Rahman has been nominated for Asian Film Awards For Best Original Music.[2]

Critical reception
  • Scroll.in : Composed by AR Rahman, Ruby Ruby, the third single from Rajkumar Hirani’s Sanju, echoes the classic Taal song Ramta Jogi in more ways than one – the heavy bass guitars, the languid but thumping beat, and the additional percussion reminiscent of Sivamani’s most energetic works with the composer.[3]
  • The Indian Express : The song grows on the listener with repeat hearings which is the case with most Rahman songs. With these three songs, one can certainly gauge that the Sanju album will have a track for every mood.[4]
  • Cinestan: AR Rahman written all over it. The Ruby Ruby song has an entrancing rhythm that captures the wild, pulsing beats of an artist in search of his muse.'Ruby Ruby' sets the rhythm template with its combination of electric and bass guitars. The signature element sets up the slow, trance-like tempo of the song before Singh's husky vocals fade in. The song is hoisted on the back of some subtle and effective percussions that back up the trippy vocals. Koutish's voice brings in a haunting facet to the composition, contributing to the trance-like feel of the song.[5]

Background

The song belongs to a completely different space and has the hints of pop in it.  The video of  Ruby Ruby depicts Sanju's 'quest for love as he lets his imagination run wild.[6]

Song starts with Rahman's music, high bass over guitar tune, & then sanju (Ranbir Kapoor) says "Har Drug Addict Koi Na Koi Bahana Khojta Hai Drugs Wapas Shuru Karne Ke Liye ,Mera Bahana Ruby Thi" (transl.  "Every Drug Addict Finds An Excuse To Start Again, My Excuse Was Ruby")

Music Video

Video credits

YouTube

Ruby Ruby song has crossed almost 10 Million views on YouTube[7][8][9]

Song credits
Producer, Composer & SongWriter
Lyrics
Performer(s)

Singers used by A. R. Rahman for this song -

Musicians
  • Arranged By : A.R. Rahman
  • Bass: Keba Jeremiah
  • Guitar: Keba Jeremiah & Chris Jason
  • Rhythm & Percussions: Raja & Kumar
  • Sunshine Orchestra conducted by: VJ Srinivasamurthy
Sound Engineer
  • Additional Programming: Ishaan Chhabra
  • Mixed by: Ishaan Chhabra & Deepak P A Mastered by: Suresh Permal
  • Sound Engineers at Panchathan Record Inn (Chennai): Suresh Permal, Ishaan Chhabra, Santhosh Dhayanidhi, TR Krishna Chetan, Karthik Sekaran, Jerry Vincent, Kumaran Sivamani, Kaashif Rafiq, Pawan Chilamkurthi
  • Sound Engineers at AR Studios (Mumbai): R Nitish Kumar, Dilshaad Shaikh
  • Sound Engineers at AM Studios (Chennai): S.Sivakumar, Pradeep Menon, Kannan Ganpat, Manoj
  • Musicians Fixer: R Samidurai
  • Musician Coordinators: Vijay Iyer, Noel James, TM Faizuddin, Abdul Haiyum[10]

References
  1. Ghosh, Devarsi. "AR Rahman's 'Ruby Ruby' from 'Sanju' celebrates relaxed intoxication". Scroll.in. Retrieved 16 May 2019.
  2. AngelesJanuary 11, IANS Los; January 11, 2019UPDATED; Ist, 2019 15:36. "Asian Film Awards 2019: Sanju gets nominated for best film. 2.0 in race for best visual effects". India Today. Retrieved 1 July 2019.CS1 maint: numeric names: authors list (link)
  3. "The pathbreaking story of Dr Komal Rao – [Partnered]". scroll.in. Retrieved 16 May 2019.
  4. "Sanju song Ruby Ruby: The AR Rahman track stands out in this album". The Indian Express. 28 June 2018. Retrieved 16 May 2019.
  5. Iyengar, Shriram. "Sanju song: AR Rahman returns with another hypnotic chartbuster in 'Ruby Ruby'". Cinestaan. Retrieved 21 May 2019.
  6. "Sanju Song Ruby Ruby Watch Video: Ranbir Kapoor takes you inside his world of imagination in this track | Bollywood News". www.timesnownews.com. Retrieved 21 May 2019.
  7. T-Series (22 June 2018), Ruby Ruby Lyrical Video | SANJU | Ranbir Kapoor | AR Rahman | Rajkumar Hirani, retrieved 21 May 2019
  8. T-Series (19 June 2018), SANJU: Ruby Ruby Full Audio Song | Ranbir Kapoor | AR Rahman | Rajkumar Hirani, retrieved 21 May 2019
  9. T-Series (7 July 2018), Ruby Ruby Video | SANJU | Ranbir Kapoor | A R Rahman | Rajkumar Hirani, retrieved 21 May 2019
  10. T-Series (22 June 2018), Ruby Ruby Lyrical Video | SANJU | Ranbir Kapoor | AR Rahman | Rajkumar Hirani, retrieved 16 May 2019


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