Rudratej Singh

Rudratej Singh (1973 – 20 April 2020) was an Indian business executive. He was the president and CEO of BMW India.[1][2] Singh was also global president of Royal Enfield Motors Limited[3] and vice president of Unilever in Singapore.[3]

Rudratej Singh
Born1973
Died (aged 46)
NationalityIndian
Alma materAir Force Bal Bharati School
Delhi University
IMT Ghaziabad
OccupationCEO, president
EmployerBMW India
Known forCareer in Royal Enfield Motors and Unilever

Early life and education

Singh grew up in New Delhi. He completed his schooling at Air Force Bal Bharati School, batch of 1990. He graduated in commerce from Delhi University in 1993, and then moved on to the IMT Ghaziabad for an MBA in marketing and finance.[4] In 2014, he undertook the Advanced Management Program at the Harvard Business School.

Career

Singh started his career in 1996 as a senior product manager at Dabur India Limited.[5] He then joined as an area sales manager with Hindustan Unilever in August 1998. In 2000, he was then promoted to senior brand manager,[6] where he was one of the key people to create the Brooke Bond master brand. He then held senior positions at Hindustan Unilever Ltd and Unilever PLC across various developed and developing markets globally.[7][8]

In January 2015, Singh moved from Unilever and joined Eicher Motors Limited (EML) as the president of their flagship motorcycle business, Royal Enfield, and member of the management team of Eicher Motors.[9] In 2017, Singh was promoted to global president of Royal Enfield.[10][11][12] During his four-year tenure, he helped Royal Enfield become one of the most profitable auto companies in the world.[13][14] His efforts helped increase the company's market share in India from 3.3%, in 2014, to 6.9%, in 2018.[15][16]

In 2019, Singh quit Royal Enfield after serving for four years,[17][18] and joined BMW India as its president and chief executive officer starting from August 2019.[19][20][21]

Death

Singh died on 20 April 2020 at the age of 46 of cardiac arrest.[22][23]

Other activities

Singh represented India as an amateur golfer and won 18 titles globally.[24] He was also a board member of the Women's Golf Association of India (WGAI),[25] and helped run a charity for underprivileged girls.[26] He spoke frequently at various business and brand forums across the world.[27]

Awards and honors
  • 2012 – Marketer of the Year by the World CMO Council – Asia[28]
  • 2007 – Hindustan Unilever Directors Award[29]

References
  1. "Former Royal Enfield chief Rudratej Singh to now lead BMW India". www.businesstoday.in. Retrieved 1 July 2019.
  2. Panday, Amit (19 June 2019). "Rudratej Singh, former Royal Enfield boss, to head BMW India". Livemint.com. Retrieved 1 July 2019.
  3. "Ex-Royal Enfield sales head Rudratej Singh appointed as President & CEO of BMW Group India - ET Auto". The Economic Times. Retrieved 1 July 2019.
  4. "Rudratej Singh, former Royal Enfield President, to head BMW India". Inshorts - Stay Informed. Retrieved 1 July 2019.
  5. "autoactu.com – l'information automobile professionnelle". www.autoactu.com. Retrieved 1 July 2019.
  6. "Happy Valley – Business News". www.businesstoday.in. Retrieved 1 July 2019.
  7. Editorial, Reuters. "${Instrument_CompanyName} ${Instrument_Ric} People | Reuters.com". U.S. Retrieved 1 July 2019.
  8. Narasimhan, T. E. (19 June 2019). "Rudratej Singh appointed BMW Group India President and Chief Executive". Business Standard India. Retrieved 1 July 2019.
  9. "Rudratej Singh quits Royal Enfield with immediate effect". Overdrive. Retrieved 1 July 2019.
  10. "BMW Group names Rudratej Singh as president and CEO for India". Moneycontrol. Retrieved 1 July 2019.
  11. "Royal Enfield appoints Rudratej Singh as President". The Economic Times. 19 January 2015. Retrieved 1 July 2019.
  12. "Royal Enfield sets up direct sales subsidiary in the US; plans to open retail stores". India Today. Retrieved 1 July 2019.
  13. PTI. "Rudratej Singh quits Royal Enfield". @businessline. Retrieved 1 July 2019.
  14. "Eicher Motors: It's all in the drive". Forbes India. Retrieved 1 July 2019.
  15. "Eicher Motors Limited registers record performance in the quarter ended December 31st, 2017" (PDF).
  16. "Eicher Motors' Stock Jumps On Plan To Increase Royal Enfield Capacity". BloombergQuint. Retrieved 1 July 2019.
  17. "Royal Enfield President Rudratej Singh quits, Lalit Malik to take charge". The Economic Times. 8 January 2019. Retrieved 1 July 2019.
  18. "Royal Enfield's president Rudratej Singh quits". Autocarpro.in. Retrieved 1 July 2019.
  19. "BMW Group India gets new CEO – Who is Rudratej 'Rudy' Singh? Profile". Zee Business. 19 June 2019. Retrieved 1 July 2019.
  20. "Former Enfield hand Rudratej Singh joins BMW India as president and CEO". www.afaqs.com. 23 June 2019. Retrieved 1 July 2019.
  21. "Rudratej Singh Appointed President And CEO Of BMW Group India - NDTV CarAndBike". CarAndBike. Retrieved 1 July 2019.
  22. Rudratej Singh, President & CEO of BMW Group India is no more 20-04-2020
  23. "Rudratej Singh: BMW India CEO Rudratej Singh passes away due to cardiac arrest". The Times of India. Retrieved 23 April 2020.
  24. "Rudratej Singh appointed as new president of Royal Enfield". Overdrive. Retrieved 8 July 2019.
  25. "Golf Digest India – February 2018". Issuu. Retrieved 8 July 2019.
  26. "Members – CMO Council". www.cmocouncil.org. Retrieved 8 July 2019.
  27. "Rudratej Singh is Royal Enfield's new President". Autocar India. Retrieved 8 July 2019.
  28. "Royal Enfield appoints Rudratej Singh as President". www.indiainfoline.com. Retrieved 8 July 2019.
  29. "HUL, Allcargo top honchos win the last leg of ET golf". The Economic Times. 3 March 2010. Retrieved 8 July 2019.
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