Run Devil Run (Girls' Generation song)

"Run Devil Run" is a song by South Korean girl group Girls' Generation. The original Korean version was released on March 17, 2010 as a single from Run Devil Run (2010), the reissue of their 2010 studio album Oh!. A Japanese version was released digitally on January 25, 2011 by Nayutawave Records, and was later released as a double A-side single with "Mr. Taxi" on April 23, 2011 as the third single from their Japanese self-titled debut studio album.

"Run Devil Run"
Single by Girls' Generation
from the album Run Devil Run and Girls' Generation
A-side"Mr. Taxi"
ReleasedMarch 17, 2010 (Korean version)
January 25, 2011 (Japanese version)
RecordedJanuary 2010
GenreElectropop
Length3:21
LabelS.M. Entertainment, Nayutawave
Songwriter(s)busbee, Alex James, Kalle Engström
Lyrics: Hong Ji-yoo (Korean ver.), Nakamura Kanata (Japanese ver.)
Producer(s)
  • busbee
  • Alex James
  • Kalle Engstrom
Girls' Generation singles chronology
"Oh!"
(2010)		 "Run Devil Run"
(2010)		 "Genie"
(2010)
"Hoot"
(2010)
"Mr. Taxi / Run Devil Run"
(2011)
"The Boys"
(2011)
Audio sample
"Run Devil Run"
  • file
  • help
Music video
"Run Devil Run" on YouTube

Background

"Run Devil Run" was written by Alex James, busbee, and Kalle Engström.[1] In 2008, American singer Kesha provided the vocals for the demo of the song which has been leaked online. The song was pitched to SM Entertainment for Girls' Generation.[2] In 2011, Girls' Generation recorded a Japanese version of "Run Devil Run", which was released as a double A-side with "Mr. Taxi".[3]

Composition

The song is an electro pop song, with horn synths in the background, and strong harmonies. It is a strong conical departure from the group's usual musical style until that point. It has been noted to use the shuffel beat.[4]

Charting

Its first number one on network television was on KBS's Music Bank, where it won over Kara's "Lupin" and 2AM's "Jalmot Haesseo" (English: "I Was Wrong").[5] Moreover, "Run Devil Run" was ranked at number one on the Gaon Singles Chart for two weeks.[6][7]

Promotion

On March 11, 2010, photos of the members were started being released online showcasing a dark concept, the so-called Black SoShi.[8]

In the run of promotions for the song, an official iPhone application was released, available in free and paid versions. The free version has 30-second previews for all the songs on the album, a music video for "Run Devil Run" and a few photographs. The paid version has full tracks for all the songs on the album, music videos for "Run Devil Run", "Gee", "Oh!" and "Tell Me Your Wish (Genie)", and a photo gallery.[9]

They concluded their song promotions by May 2, 2010 in SBS's Inkigayo.

In Japan, "Run Devil Run" was first performed on Music Station on January 28, 2011.

Music videos

The music video for "Run Devil Run" was released on March 18.[10] They also released a story version on March 31, 2010.[11]

Original video

The original video contains two settings: a white room and a black room. Throughout the video, there are scenes of the girls dancing in these rooms, and there are individual close-ups of their own unique Black SoShi looks. At the end of the video, the girls are shown in the black room, after which the video ends similar to a TV shutting off.

Story Version

The story version is similar to the original version, with the two rooms where the girls are dancing, and there individual close-ups in their Black SoShi looks, but the overall video is different, with a tie-in with the video of the group's song "Oh!". In the beginning of the video, it shows the mishandled helmet spill a cup, which damages a computer monitor, causing the Black SoShi to emerge from the monitor and into the girls' room and begin making a mess of it. Soon, the girls meet the Black SoShi, and after an encounter with them, Yuri pulls the plug from the monitor to its outlet, turning off the monitor and causing the Black SoShi to disappear. When the girls are cleaning up the room, one of them touches the monitor, and it shows the Black SoShi.[12]

Japanese version videos

On April 8, 2011, the teaser video for a Japanese version of "Run Devil Run" was released and the full video the following day. On April 25, 2011, a dance version was released. Lisette Bustamante provided choreography for the videos.

The video is similar to the Korean version, except for altered dance moves and outfits. The music video begins with a blue room, after, it was changed to white, with the members dancing, in white outfits, like the Korean version, Then, changes the scenes, to a blue room what shows the girls dancing in blue outfits, the girls can be shown wearing different "Black SoShi" outfits. The first of two settings used in the music video is a white room with the members in white outfits. At the first chorus, glimpses of the second setting, a dark room with the members in fitting outfits, are shown. During the second chorus full scenes in this setting are shown.

Credits and personnel

Credits are adapted from Run Devil Run liner notes.[13] The Japanese version credits are adapted from "Mr. Taxi / Run Devil Run" liner notes.[14]

Charts

Certifications and sales
Region CertificationCertified units/sales
Japan (RIAJ)[22]
Japanese ver., full-length Chaku-Uta 		Gold 100,000*
South Korea (Gaon) 
Korean ver. 		None 2,171,755[23]

Awards and nominations
Music programs awards
Program Date
KBS2's Music Bank April 2, 2010
April 9, 2010
SBS's Inkigayo April 4, 2010
April 11, 2010

Release history
Country Release date Format Distributor
South Korea[1] March 17, 2010 Digital download S.M. Entertainment
Japan[24][25] January 25, 2011 Digital download Nayutawave Records, Universal Music Japan
April 27, 2011 CD + DVD
(double A-side single with "Mr. Taxi")

Footnotes
Notes
  1. Credited as "Mr. Taxi / Run Devil Run"
References
  1. Yang, Ji-won (March 17, 2010). "Girls' Generation released 'Run Devil Run' immediately after topping music charts". JoongAng Ilbo (in Korean). Retrieved March 17, 2010.
  2. Pini, Gary (January 11, 2011). "Girls' Generation's 'Run Devil Run' is Our Music Video of the Day". Paper. Retrieved December 7, 2013.
  3. "Mr. Taxi / Run Devil Run by Girls' Generation" (in Japanese). Universal Music Japan. Retrieved May 22, 2015.
  4. Martin, Ian (June 30, 2011). "Every day we're schaffeling: What Girls Generation are doing right". The Japan Times. Retrieved December 10, 2013.
  5. Kim, Kyeong-min (April 5, 2010). "소시 '런데빌런', 결방 '뮤뱅'서 카라 꺾고 1위 등극 (Girls' Generation's "Run Devil Run" Beats Out Kara for Belated #1 on Music Bank)" (in Korean). MyDaily. Retrieved April 5, 2010.
  6. "Gaon Digital Singles Chart" (in Korean). Gaon. March 14–20, 2010. Retrieved November 20, 2013.
  7. "Gaon Digital Singles Chart" (in Korean). Gaon. March 21–27, 2010. Retrieved November 20, 2013.
  8. "블랙 소시 태연-서현, 도도-시크 매력 물씬 (Black SNSD Taeyeon-Seohyun "Glamorous and Elegant" look)" (in Korean). Osen. March 12, 2010. Retrieved March 17, 2010.
  9. Hong, Lucia (March 30, 2010). "Girls' Generation's album released as smart phone app". Asiae.co.kr (in Korean). 아시아경제. Archived from the original on July 22, 2011. Retrieved July 19, 2010.
  10. Baek, Ki-hye (March 17, 2010). "블랙 소시' 베일 벗은 소녀시대, 신곡 음원 공개 (Veil is Removed from "Black Girls' Generation", New Single Released)". Korea Economic Daily (in Korean). Hankyung.com. Retrieved March 16, 2010.
  11. Lucia Hong: Girls' Generation to release story version of "Run Devil Run" 10asia.co.kr. March 30, 2010.
  12. (in Korean) [하이컷 엿보기] 소녀시대 가슴에 새겨진 숫자의 뜻? ([Hayikeot glance] Girls' engraved on the chest of the number mean?). The Chosun Ilbo. February 23, 2010. Retrieved February 23, 2010.
  13. Run Devil Run (CD liner notes). Girls' Generation. S.M. Entertainment. 2010.CS1 maint: others (link)
  14. "Mr. Taxi / Run Devil Run" (CD liner notes). Girls' Generation. Nayutawave Records. 2011.CS1 maint: others (link)
  15. "Gaon Digital Chart: Week 14, 2010" (in Korean). Gaon Digital Chart. Archived from the original on May 1, 2015.
  16. "Gaon Digital Chart: 2010" (in Korean). Gaon Digital Chart. Archived from the original on October 18, 2013.
  17. "Billboard Japan Hot 100". Billboard Japan (in Japanese). Retrieved May 1, 2015.
  18. "Digital Chart: February 1, 2011" (in Japanese). RIAJ Digital Track Chart. Archived from the original on March 26, 2012.
  19. "Oricon Weekly Singles Chart: May 9, 2011". Oricon Style (in Japanese). Oricon. Retrieved May 2, 2016.
  20. "Gaon Album Chart: Week 22 of 2011" (in Korean). Gaon Music Chart. Archived from the original on May 18, 2015.
  21. "G-Music Chart" (in Chinese). G-Music. Archived from the original on June 9, 2011.
  22. レコード協会調べ 5月度有料音楽配信認定 (in Japanese). Recording Industry Association of Japan. Retrieved May 1, 2015.
  23. "Gaon Download Chart: 2010" (in Korean). Gaon Music Chart. Archived from the original on February 28, 2014.
  24. "Run Devil Run – Single". iTunes Store Japan. Apple Inc. Archived from the original on March 25, 2015.
  25. "Mr. Taxi / Run Devil Run – Single by Girls' Generation" (in Japanese). Universal Music Japan. Retrieved May 2, 2016.
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