SONGZIO

Songzio is a privately held high-end fashion house founded by Zio Song. Founded in 1993, the house is based in Seoul, South Korea. Songzio is the largest eponymous fashion brand in Korea with three brands: Songzio Homme, high end contemporary brand, Zio Songzio, a casual menswear brand, and Ziosongzio on Air, an online and TV shopping womenswear brand. The brand specialises in high-end menswear, contemporary ready to wear, and accessories for men and women.[1] The company is privately owned and operated by the brand's founder and creative director, Zio Song, a leading figure in Korean fashion industry.[2]

SONGZIO
TypePrivate company
IndustryFashion
Founded1993
Headquarters
Seoul
,
South Korea
Key people
Songzio (Chief Creative Officer), Jay W Song (Chief Executive Officer)
ProductsHigh-end menswear, contemporary ready to wear, accessories for men and women
Revenue US$70 million (2019)
SubsidiariesSongzio Homme, Ziosongzio, Ziosongzio on Air
Websitewww.songzio.com

History

Founded in 1993 in Seoul, South Korea, SONGZIO gained fame with its emblematic look: the black suit. Working closely with the Korean entertainment industry, the brand frequently features actors Cha Seung-won, Lee Soo-hyuk and k-pop stars, Lee Jung-shin, Kim Hyung Jun, and Hwanhee and others in its Seoul fashion shows.[3] The brand is recognized for playing an important role in popularizing men's fashion and high end designer clothing in Korea. SONGZIO began its international expansion in Paris Men's Fashion Week in 2006 with a new collection line. With its campaign, Paint on Black, the brand is known for fusing house art prints with contemporary designs in black.[4]

In 2003, the brand launched its first diffusion line in Seoul, South Korea, Zio Songzio, specializing in casual and commercial clothing line. The immediate commercial success of Zio Songzio led to the subsequent launch of the brand's third diffusion line online Ziosongzio on Air for women, producing the highest revenue in the industry for 10 consecutive years.[5][6]

Achievements

Since 2012, Songzio serves as the Governor of Asian Couture Federation.

Since 2016, Songzio serves as the Chairman of Council of Fashion Designers of Korea.

In 2017, Songzio received a Commendation of Recognition from the Korean Ministry of Culture and was appointed as a member of Ministry of Culture's international cultural expansion committee.

In 2018, the brand launched Songzio Homme, a high end contemporary brand. With the launch of Songzio Homme, Songzio has become the largest eponymous designer brand in South Korea with three brands each in high end, middle market, and commercial markets. With this achievement, Songzio was named as 51 leaders of Korea by Forbes Korea for two consecutive years in 2018 and 2019.

In 2018, Songzio was appointed as the cultural Ambassador to the City of Seoul, South Korea to promote Seoul's culture and represent its fashion industry.

Today

As the largest designer's eponymous fashion house in South Korea, Songzio operate 54 stores all around the South Korea: Songzio Homme operates 12 stand alone shops in Korea's most prestigious department stores, Zio Songzio operates 42 stand alone stores in shopping malls all around the country. Ziosongzio on Air is sold on TV channel and online.[7]

References
  1. "TOTEM - Men - Songzio - Fall Winter 2013-2014". totemfashion.com.
  2. Kohut Cole, Alexandra (21 November 2013). "A New Day for Asia". The New York Times. The New York Times. Retrieved 15 July 2014.
  3. The Korea Herald. "10 hottest celebrities in South Korea". koreaherald.com.
  4. http://sstv.hankyung.com/?c=news&m=v&nid=121716
  5. "패션-뷰티, 홈쇼핑 업계 효자 상품 등극". joinsmsn.com.
  6. "상반기 홈쇼핑업계 '뷰티·패션' 강세 - 서울파이낸스". 서울파이낸스.
  7. "SONGZIO". songzio.com.
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