Samajavaragamana

"Samajavaragamana" is an Indian Telugu-language song composed by S. Thaman for the soundtrack of the 2020 action-drama film Ala Vaikunthapurramuloo sung by Sid Sriram and penned by Sirivennela Seetharama Sastry.[1] The song's official lyrical version was released on 27 September 2019, while the full video song was released on 16 February 2020 under the music label Aditya Music.[2]

"Samajavaragamana"
Single by Sid Sriram
from the album Ala Vaikunthapurramuloo
LanguageTelugu
Released
  • 28 September 2019 (2019-09-28) (unplugged lyrical)
  • 16 February 2020 (full video)
Studio
Genre
Length3:48
LabelAditya Music
Composer(s)S. Thaman
Lyricist(s)Sirivennela Seetharama Sastry
Producer(s)S. Thaman
Ala Vaikunthapurramuloo track listing
6 tracks
  1. "Samajavaragamana"
  2. "Ramuloo Ramulaa"
  3. "OMG Daddy"
  4. "Butta Bomma"
  5. "Ala Vaikunthapurramuloo"
  6. "Sitharala Sirapadu"
Sid Sriram singles chronology
"Maruvali" and "Yetu Manam Pogalam"
(2020)		 "Samajavaragamana"
(2020)		 "Nee Parichayamutho"
(2020)
Music video
"Samajavaragamana" on YouTube

Release

A glimpse of the first single featuring Sid Sriram's voiceover, was released in all social media platforms on 25 September 2019.[3] A minute video featuring composer S. Thaman and lyricist Sirivennela Seetharama Sastry, who penned the lyrics for the song, who shared their opinions about the song was released later in media platforms. The full song was released on 27 September 2019 and went viral within an hour of its launch.[4] Rather than the usual lyrical video, the YouTube video had a band, including singer Sid Sriram and composer Thaman, performing the song on a flashy stage with shots of Pooja Hegde and Allu Arjun, and others, from the film.[5][6]

Music video

The music video version of the single was officially released on 16 February 2020 under Aditya Music label. The music video features Allu Arjun and Pooja Hegde dancing for the single. The music is choreographed by Sekhar, a well-known choreographer from Tollywood. The video garned lot of views due to its music and production.[7]

The song was recorded at three different studios in India. The music video was filmed in November 2019 at various locations in Europe, especially in France.[8][9][10] The single was shot at Eiffel Tower in Paris,[11][12] Mont-Saint-Michel in Normandy,[13][14]Lido Le Paris in Paris[15] and in few other locations.

Reception

Audience response

The word Samajavaragamana and its usage is seen highly in Carnatic music. Composer S. Thaman and vocalist Sid Sriram duo produced the song with fusion of Carnatic music and other westerrn music elements. This new-age fusion of music made the single so popular. At first Aditya Music relesed the unplugged version of the single which got wide popularity.[16] Then the full video version was released, it also received good reception. The popularity of this song also created a buzz and promotion for the film's release during its post-production period.[17][18]

Singer Sid Sriram once again got huge popularity who previously sung popular Telugu song "Inkem Inkem Kavale" from the film Geetha Govindam.

Critics review

TeluguBulletin.com wrote that "Undoubtedly, it’s a soulful melodious treat to the ears."[19]Filterkaapilive stated that "Sheer melody. That sums up the Samajavaragamana single that was released by Team Ala Vaikunthapuramulo."[20]

industryhit.com wrote that "Although it is a regular situation, the film unit made sure it comes out fresh. The infusion of classical lyrical touch to the live sounds and a unique orchestration is the specialty of the song."[21]

123telugu.com on reviewing the music of the soundtrack album wrote that "After a long time, here is a song that hits you with its tune, lyrics, and composition. Thaman is in his elements and his fusion of western touch to this classic song is just superb."[22]

Indiaglitz stated that "Thaman trods the difficult path with finesse, thanks to his unique sense of music.  The way the tempo raises with Sid Sriram uttering the title of the song is an exercise in subtlety."[23]

Records

The lyrical (unplugged) version of the song is the first Telugu song on YouTube to get 1 million (10 lakh) likes[24] and the first ever lndian lyrical music video to do so.[25] The full video version of the song has over 140 million views and the lyrical version has over 210 million views on YouTube.

The single also topped the Telugu music charts on many music-streaming services,especially on Amazon Prime Music, Gaana, JioSaavn, Spotify etc.

Other versions

Aditya Music label also produced a non-film single of the single with Shreya Ghoshal performing in Telugu language. It was released on 3 January 2020.The song was later released on 10 November 2019, in Malayalam with the same name for the film's Malayalam version, with Vijay Yesudas performing the song instead of Sid Sriram.[26]

On 18 November 2020, Aditya Music released in the Kannada version of the song with the same name with Sanjith Hegde performing the song.

References
  1. "Samajavaragamana: First Single from Allu Arjun-Starrer Ala Vaikunthapurramuloo Out". News18. 28 September 2019. Retrieved 18 November 2020.
  2. Hymavathi, Ravali (31 December 2019). "'Samajavaragamana ' Video Song From 'Ala Vaikunthapurramloo' Is Out". www.thehansindia.com. Retrieved 18 November 2020.
  3. "First single from Allu Arjun's Ala Vaikuntapuramlo: Samajavaragamana teaser - Times of India". The Times of India. Retrieved 18 November 2020.
  4. "'Samajavaragamana' unplugged from 'Ala Vaikunthapurramuloo' released - Times of India". The Times of India. Retrieved 18 November 2020.
  5. "First song in 'Ala Vaikuntapuramlo' is 'Samaja Vara Gamana'". The News Minute. 27 September 2019. Retrieved 18 November 2020.
  6. "Samajavaragamana from Allu Arjun-starrer Ala Vaikunthapurramuloo is an earworm". The Indian Express. 27 September 2019. Retrieved 18 November 2020.
  7. "Composer SS Thaman: I never predicted the success of Ala Vaikunthapurramloo's Samajavaragamana". The New Indian Express. Retrieved 18 November 2020.
  8. "Shooting of the viral Samajavaragamana number from Ala Vaikunthapurramulo begins in Paris". The New Indian Express. Retrieved 18 November 2020.
  9. "Samajavaragamana On The Way From Costliest Locations". www.gulte.com. Retrieved 18 November 2020.
  10. Vyas (8 November 2019). "Samajavaragamana being shot in picturesque locales in Paris". www.thehansindia.com. Retrieved 18 November 2020.
  11. "Shoot begins for Ala Vaikunthapurramuloo's 'Samajavaragamana song'". The New Indian Express. Retrieved 18 November 2020.
  12. "Pic Talk: Samajavaragamana being shot in the exotic locales of Paris - Times of India". The Times of India. Retrieved 18 November 2020.
  13. "Samajavaragamana being shot in picturesque locales in Paris". Cinelahari. 9 November 2019. Retrieved 18 November 2020.
  14. "Ala Vaikunthapurramuloo: This behind the scene video of Samajavaragamana from Allu Arjun starrer is exciting". PINKVILLA. Retrieved 18 November 2020.
  15. "Ala Iconic Song in Iconic Location". Cine Josh. Retrieved 18 November 2020.
  16. Arikatla, Venkat (1 December 2019). "Samajavaragamana sets a phenomenal record". greatandhra.com. Retrieved 18 November 2020.
  17. World, Republic. "'Samajavaragamana' and other songs that played major role in determining film's success". Republic World. Retrieved 18 November 2020.
  18. Hooli, Shekhar H. (30 September 2019). "Samajavaragamana multiplies expectations from Allu Arjun's Ala Vaikunthapuramuloo". www.ibtimes.co.in. Retrieved 18 November 2020.
  19. "Samajavaragamana Song review: Undoubtedly, it's a SOULFUL melodious treat to the ears". TeluguBulletin.com. 28 September 2019. Retrieved 18 November 2020.
  20. Bureau, Filter Kaapi (28 September 2019). "One word review of Samajavaragamana single : Melody". Filter Kaapi Live. Retrieved 18 November 2020.
  21. priya (28 September 2019). "'Samajavaragamana' from 'Ala Vaikuntapuramlo' - Rich Lyrical Values Infused to a Mesmerizing Tune". IndustryHit.Com. Retrieved 18 November 2020.
  22. "Music Review :Ala Vaikunthapuramlo- Best in recent times". 123telugu.com. 7 January 2020. Retrieved 18 November 2020.
  23. "Ala Vaikuntapuramlo Music review songs lyrics". IndiaGlitz.com. Retrieved 18 November 2020.
  24. editor, tc (23 November 2019). "Samajavaragamana gets 1 million likes". telugucinema.com. Retrieved 18 November 2020.CS1 maint: extra text: authors list (link)
  25. "Ala Vaikunthapurramloo: Allu Arjun's 'Samajavaragamana' is the first-ever lyrical video to hit 1 million likes - Times of India". The Times of India. Retrieved 18 November 2020.
  26. "Thaman's Samajavaragamana from Ala Vaikunthapurramuloo to release in Malayalam - Times of India". The Times of India. Retrieved 18 November 2020.
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