Scott Smith (ice hockey)

Scott Smith (born November 27, 1966) is a Canadian ice hockey executive, administrator, and businessman, who has worked for Hockey Canada since 1995. He served as vice-president and chief operating officer (COO) of Hockey Canada from 2007 to 2016, and as president and COO since 2016. Smith has overseen rapid growth business operations for Hockey Canada, managed International Ice Hockey Federation competitions, and negotiated public–private partnerships, and television deals. He has helped Hockey Canada become a profitable business, and takes a progressive stance on developing youth hockey programs, and increasing minor ice hockey registrations in Canada.

Scott Smith
Born (1966-11-27) November 27, 1966
Bathurst, New Brunswick, Canada
Alma materUniversity of New Brunswick
OccupationHockey Canada President & COO

Early life

Smith was born November 27, 1966, in Bathurst, New Brunswick.[1] He graduated from Bathurst High School in 1984.[2] He completed an education degree at the University of New Brunswick in 1988.[1][2] Smith was executive director from 1991 to 1995, of the New Brunswick Amateur Hockey Association.[1][3][4][5] He served as an assistant coach for the UNB Varsity Reds during the 1994–95 season, and was an instructor for coaching and player development.[1]

Hockey Canada

Vice-president

Smith began working for Hockey Canada in 1995, as the manager of hockey operations for the Atlantic Canada centre of excellence in Saint John, New Brunswick.[1][2][3] He relocated to the Calgary, Alberta office in 1997, becoming the director of operations, and in 1998 was promoted to vice-president of Hockey Canada business operations.[1][6] The change coincided with the retirement of Murray Costello, and Bob Nicholson becoming president. In 2003, Smith was named by The Globe and Mail in its 40-under-40 list.[1] Smith became the senior vice-president in charge of business operations in 2005, then senior executive vice-president in 2006, and chief operating officer (COO) in 2007.[1] Smith was responsible for the day-to-day business of Hockey Canada under Nicholson.[1][7]

Smith's management and marketing of international events was cited by the Stanford Graduate School of Business as a reason for the growth of Hockey Canada.[8] His planning of programs has created guaranteed profit margins, and strong television ratings.[8] His work included organizing the IIHF World U20 Championships and the IIHF World Women's Championships hosted in Canada, negotiating a broadcasting agreement with The Sports Network and Réseau des sports, and Hockey Canada sponsorships and licensing.[1][7] He also sat on the board of directors for the International Hockey Heritage Centre, the International Ice Hockey Federation Marketing Committee, and the IIHF 100th Anniversary Committee.[1][7]

Smith has actively sought public–private partnerships for Hockey Canada which have mutual value, a sustainable relationship with similar goals, and realistic goals that Hockey Canada can deliver to partners, to get more funding and sponsorships in the future, instead of relying on donations and government subsidy.[7] Smith said that government subsidy is five to seven per cent of the total Hockey Canada budget, distributed to coaching and officiating development, the national teams for Olympic participation, some is from Sport Canada.[9] Smith negotiated with Canadian Tire, and Bauer Hockey in 2014, to create the First Shift Program.[9][10] The program includes equipment for new players to the game, and a six-week program to learn the game.[5][9] As of 2018, First Shift has helped 15,500 Canadian children play hockey, and made its debut in Inuvik, Northwest Territories.[10]

Smith negotiated Hockey Canada's relationship with Molson Brewery such that it is different at adult events, and youth events below the legal drinking age, and ensured there are guidelines for usage of the Hockey Canada brand.[7] He has also negotiated deals to perpetuate Hockey Canada Foundation philanthropy, seeking corporate sponsors with an interest in youth hockey, and to run events with hockey alumni, and involve community leaders, such as a partnership with the city of Montreal and the Montreal Canadiens, to provide hockey for underprivileged youth.[7] Smith pursued an ethical consumerism policy for Hockey Canada and its merchandise suppliers.[11] Smith said that Hockey Canada wants "to keep up to the highest standards of transparency", and work with labour rights groups, including the Worker Rights Consortium and the Worldwide Responsible Accredited Production."[11]

Smith spoke at the World Hockey Summit in 2010, and expressed concerns that youth hockey was no longer growing in Canada. He stated that 9.1% of Canadian children from ages 9 to 15 were playing ice hockey, a figure which had changed in the last decade. He felt that the increasing cost of playing, and increasing cultural diversity which embraced other sporting options and contributing factors; and it would be necessary for minor hockey associations to promote the game and make it easier to participate.[12]

President

Prior to becoming COO of Hockey Canada, Smith was not well known outside of hockey, and seemed to be an internal replacement for Nicholson when the latter retired in July 2014.[13] Smith was considered for the presidency when Tom Renney was hired instead.[2][14][15] On December 29, 2016, Hockey Canada announced that Smith would replace Renney as president on July 1, 2017.[14][16][17][18] Smith kept his role as COO, while Renney remained as CEO.[14][18] Renney said that by promoting Smith, "there was an opportunity for Hockey Canada to be more effective in fulfilling its mandate",[4][14][17] and that he and Smith have “very complementary skill sets and approaches”.[16] Renney said that their respective "jobs really won’t change a whole lot, other than that we make ourselves more diverse".[18] The change created a higher public profile for Smith, while he continued to oversee regular business operations.[4][14]

Smith said that one his first objectives after becoming president was to "deepen the quality of the hockey experience" and to attract more players and coaches into the game.[5][19] He also believed that Hockey Canada's existing coaching, officiating, and respect in sport programs are top notch.[5][19] He noted that as of 2016, Hockey Canada had approximately 675,000 registered players, and he wanted to increase that and give more players an opportunity to at the World Juniors.[2][5][14] He implemented new analytical measures at Hockey Canada to track new players to the game, and retention rate of them.[9] He also began a floorball program, and distributing children's literature to reach out to newer Canadians and ethnic communities, in attempt to have hockey teams reflect the multiculturalism in Canada.[9]

Smith became president of Hockey Canada at the same time which the organization was criticized about the ticket prices and the lack of attendance at the 2015 World Junior Ice Hockey Championships, and the 2017 World Junior Ice Hockey Championships, co-hosted in Toronto and Montreal. At the previous events Canada hosted, the total attendance in Calgary and Edmonton was 455,342 fans, Ottawa drew 453,282 fans, but attendance dropped to 366,370 fans in Canada’s largest cities.[20] Smith said that the Toronto market was saturated by other events such as the 2016 World Cup of Hockey, the NHL Centennial Classic, the 104th Grey Cup, the MLS Cup 2016, the 2016 NBA All-Star Game, and the playoff success of the Toronto Raptors, and the Toronto Blue Jays.[21][22] Ticket sales in Montreal struggled, despite prices being lowered by 30% in 2017 compared to 2015, and a marketing change to sell more individual games, and fewer package deals.[20][21][22] Despite the poor attendance, Hockey Canada achieved 80% of its goal of $21 million in ticket sales, to reinvest into the community and the participating teams.[20][21][22]

Later in 2017, Smith announced a new deal with BDO Global in Canada, to begin the Goals for Kids program, and expand its partnership of events such as the World U-17 Hockey Challenge, the World Junior A Challenge, the World Sledge Hockey Challenge, the National Women's Under-18 Championship, the Esso Cup, the Telus Cup, and the RBC Cup.[23] The deal included a set donation per goal scored by teams at those events, which is reinvested in the host communities as a legacy program.[23] Smith was optimistic that National Hockey League players would participate in ice hockey at the 2018 Winter Olympics, but was prepared for alternative measures.[9] He and Renney collaborated regularly with team management of Sean Burke with the men's national team, and Melody Davidson with the women's national team to ensure that staff and athletes were prepared to perform on the ice.[6] In 2018, Smith extended the partnership with Bauer Hockey for another 8 years, who have been the official equipment supplier for the national teams since 1996.[24]

Personal life

As of 2018, Smith resides in Calgary and is married to Karen.[1] He had one son named Jackson, who grew up playing hockey.[5] Smith has family in the Bathurst area, including in-laws, and has a summer cottage on Chaleur Bay.[6] He considers himself fortunate to have a career in hockey, and grateful for its experiences, highlighted by the gold medals wins by the men's and women's ice hockey teams at the Winter Olympic Games from 2002 to 2014.[6]

References
  1. "Chief Operating Officer – Scott Smith". Hockey Canada. Retrieved June 26, 2018.
  2. "Bathurst native Scott Smith to head Hockey Canada". Telegraph-Journal. December 29, 2016. Retrieved July 6, 2018.
  3. "Tom Renney announces appointment of Scott Smith as president of Hockey Canada". Hockey Canada. December 29, 2016. Retrieved June 27, 2018.
  4. "Tom Renney quitte la présidence de Hockey Canada". Radio-Canada (in French). December 29, 2016. Retrieved June 30, 2018.
  5. Bartlett, David (January 3, 2017). "Hockey Canada's goal: more sticks on the ice". CBC News. Retrieved June 27, 2018.
  6. Lagacé, Robert (February 15, 2018). "Hockey: Scott Smith, de Bathurst, contribue aux succès d'Équipe Canada à Pyeongchang". Acadie Nouvelle (in French). Retrieved June 27, 2018.
  7. O'Reilly, Norm; Brunette, Michelle K. (2013). Public-Private Partnerships in Physical Activity and Sport. Windsor, Ontario: Human Kinetics. pp. 85–87. ISBN 978-1-4504-2187-4.
  8. Boynton, Darryl; Foster, George; O'Reilly, Norman (2010). "Global Events as Drivers of Growth: The Case of Hockey Canada". Stanford Graduate School of Business. Retrieved June 30, 2018.
  9. McGran, Kevin (January 7, 2017). "Hockey Canada boss stickhandles tricky issues". Toronto Star. Retrieved June 27, 2018.
  10. "CANADIAN TIRE FIRST SHIFT REGISTRATION OPEN IN MANITOBA". Hockey Manitoba. June 1, 2018. Retrieved June 30, 2018.
  11. "Hockey Canada Looks To Implement Ethics Policy For Licensed Merchandise Partners". Sports Business Daily. October 22, 2013. Retrieved June 30, 2018.
  12. McKinley, Michael (2014). It's Our Game: Celebrating 100 Years Of Hockey Canada. Toronto, Ontario: Viking. pp. 381–382. ISBN 978-0-670-06817-3.
  13. Campbell, Ken (July 15, 2014). "Tom Renney faces huge challenges at Hockey Canada". The Hockey News. Retrieved June 29, 2018.
  14. "Tom Renney steps down as Hockey Canada president". CBC Sports. December 29, 2016. Retrieved June 27, 2018.
  15. Mahiban, Dhiren (December 29, 2016). "Scott Smith named Hockey Canada president as Renney steps down". The Globe and Mail. Retrieved June 26, 2018.
  16. Barrett, Brett (December 29, 2016). "Tom Renney Stepping Down As President Of Hockey Canada". Pro Hockey Rumors. Retrieved June 30, 2018.
  17. "Tom Renney stepping down as Hockey Canada president". NHL.com. December 29, 2016. Retrieved June 30, 2018.
  18. "Scott Smith to take over from Tom Renney as Hockey Canada president". National Post. December 29, 2016. Retrieved June 28, 2018.
  19. "Hockey Canada's new president aims to deepen the quality of hockey experience". i Heart Radio. January 4, 2017. Retrieved June 30, 2018.
  20. Beacon, Bill (2017). "Hockey Canada looks for answers to world junior attendance woes at Bell Centre". Ladysmith Chronicle. Retrieved June 30, 2018.
  21. Mahiban, Dhiren (December 29, 2016). "Hockey Canada says it will evaluate ticket prices before 2019 world juniors". CTV News. Retrieved June 30, 2018.
  22. Béland, Gabriel (2017). "Où sont passés les spectateurs?". La Presse+ (in French). Retrieved June 30, 2018.
  23. "HOCKEY CANADA, BDO PARTNER TO DRIVE MORE FUNDING INTO GRASSROOTS HOCKEY". BDO Canada. August 23, 2017. Retrieved June 30, 2018.
  24. "Hockey Canada, Bauer Hockey extend equipment, grow-the-game partnership". Canadian Sporting Goods Association. May 18, 2018. Retrieved June 30, 2018.
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