Securitas Direct

Securitas Direct is a security company based in Malmö, Sweden and active in 15 countries in Europe and South America. Securitas Direct was established in 1988 as part of the Swedish group Securitas AB. Then it turned into an independent company. Hellman & Friedman is currently the main shareholder in the group.[3] It was listed at Nasdaq OMX Stockholm in 2006, when it was distributed to the shareholders of Securitas AB. In 2008, the company was bought by ESML Intressenter AB and delisted.[1][2][4] In 2011, ESML sells Securitas Direct to Bain Capital and Hellman & Friedman.

Securitas Direct AB
TypePrivately held Aktiebolag[1]
IndustrySecurity
Headquarters
Linköping, Sweden
Area served
Europe, South America
ProductsAlarm services for business customers and consumers[2]
Websitewww.securitasdirect.es

Verisure is the new name of Securitas Direct's consumer branch and the company name in 15 countries - Spain, Sweden, Norway, Finland, Denmark, Belgium, The Netherlands, France, Portugal, Italy, Brazil, Chile, Peru and the United Kingdom.[5]

In the remaining countries the company name is Securitas Direct but will eventually change to Verisure. The Swedish unit addressing the business segment holds the name Securitas Direct and will not change to Verisure.

In a judgement from April 2015 the district court of Amsterdam, The Netherlands, ruled that the direct canvassing (doorstep selling directly to consumers), with alarm systems and associated multiyear PAC subscriptions, one of the primary commercial practices of Verisure (Securitas Direct), is unlawful towards consumers.[6]

References
  1. "Shareholders". Securitas Direct SA. 2008-10-28. Retrieved 2011-02-24.
  2. "Our offer". Securitas Direct. 2008-05-09. Retrieved 2011-02-24.
  3. "Onze geschiedenis". Verisure. August 9, 2017.
  4. "Annual Report 2006" (PDF). Securitas. Archived from the original (PDF) on 2011-10-04. Retrieved 2011-02-24.
  5. http://www.verisure.co.uk/company/history
  6. "Een kudtkoekiewall. Omdat dat moet, van de kudtkoekiewet". daskapital.nl.
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