Seeing the Big Picture

Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company is a self-help book published in March 2012 by Greenleaf Book Group. Written by the founder of Acumen Learning, Kevin R. Cope, it is a covers the topic of business acumen.[1] He opines that a deep understanding of a company can make its employees' work more fulfilling and purpose-driven by highlighting how they influence the success of their team, department, or organization.

Seeing the Big Picture
AuthorKevin R. Cope
CountryUnited States
LanguageEnglish
SubjectBusiness Acumen
Genrenon-fiction
PublisherGreenleaf Book Group
Publication date
March, 2012
Media typePrint (Hardcover), E-book
Pages176
ISBN978-1608322466

Cope presents what he calls the "Five Business Drivers"; Cash, Profit, Assets, Growth, and People. He argues that these are the building blocks of any business and contribute to its overall success.[2]

On March 25, Seeing the Big Picture reached No. 4 on the New York Times Best Seller List.[3] It has been described as "An MBA in under 180 pages." [4]

References
  1. What is Business Acumen? Intro from the book.
  2. Khare, Shweta. "Business Acumen – Seeing the Big Picture to Build Your Credibility, Career, and Company". CareerBright
  3. "Hardcover Advice & Misc. – New York Times". The New York Times. March 28, 2012.
  4. Larson, Steve. "Book review: 'Seeing the Big Picture' offers insight into how to be a better employee and employer". Deseret News


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