Selver

Selver is a chain of supermarkets and hypermarkets operating in Estonia. Selver is a subsidiary of Tallinna Kaubamaja. The chain was established in 1995 with the opening of Punane Selver in Lasnamäe, Tallinn. Expansion outside of Tallinn began on 10 May 2002 with the opening of Mai Selver in Pärnu. Since 18 December 2008 Selver also operated in Latvia, but in the end of 2009 due to the financial crisis Selver was forced to close all its 6 supermarkets in Latvia.[1] There are currently 44 stores in operation all over Estonia (as of December 2014).

Selver

Type	Supermarket
Founded	1995
Number of locations	53
Area served	Estonia
Owner	Tallinna Kaubamaja Grupp
Website	www.selver.ee

Selver during a discount.

Järve Selver

Merimetsa Selver

Torupilli Selver

Valga Selver

Selver is the exclusive retailer of the products of Selveri Köök (Selver's Kitchen) - over 250 different salads, desserts, ready-made meals, etc.

Annual sales

Selver gross sales (in million Euros):

• 2010 300,2
• 2005 (nine months) 94,6
• 2004 93,8
• 2003 78,2

Stores

Tallinn

• Arsenali Selver — Erika 14, Karjamaa, Põhja-Tallinn
• Balti Jaama Turu Selver — Kopli 1, Kalamaja, Põhja-Tallinn
• Balti jaama Selver — Toompuiestee 37, Kelmiküla, Põhja-Tallinn
• Järve Selver — Pärnu mnt 238, Rahumäe, Nõmme (2000-09-27) – Hypermarket
• Kadaka Selver — Kadaka tee 56A, Kadaka, Mustamäe (1998-10-08) – Hypermarket
• Kakumäe Selver — Rannamõisa tee 6, Pikaliiva, Haabersti (2009-03-19)
• Kolde Selver — Sõle 31, Pelgulinn, Põhja-Tallinn
• Kotka Selver — Kotka 12, Lilleküla, Kristiine
• Kärberi Selver — K. Kärberi 20, Mustakivi, Lasnamäe
• Laagri Selver — Pärnu mnt 554, Pääsküla, Nõmme
• Läänemere Selver — Läänemere tee 28, Kuristiku, Lasnamäe
• Marienthali Selver — Mustamäe tee 16, Lilleküla, Kristiine (2008-06-19)
• Merimetsa Selver — Paldiski mnt 56, Merimetsa, Põhja-Tallinn (2002-05-30)
• Mustakivi Selver — Mustakivi 3A, Tondiraba, Lasnamäe (2005-10-13)
• Pelgulinna Selver — Sõle 51, Pelgulinn, Põhja-Tallinn (2005-09-29)
• Pirita Selver — Rummu tee 4, Pirita, Pirita (2000-05-23) – Hypermarket
• Punane Selver — Punane 46, Sõjamäe, Lasnamäe (1995-12-19)
• Sepapaja Selver — Sepapaja 2, Ülemiste, Lasnamäe (2018-11-08)
• T1 Selver — Peterburi tee 2, Ülemiste, Lasnamäe
• Tondi Selver — Tammsaare tee 62, Tondi, Kristiine (2001-05-17) – Hypermarket
• Torupilli Selver — Vesivärava 37, Torupilli, Kesklinn (2002-12-12) – Hypermarket
• Tähesaju Selver — Tähesaju tee 1, Tondiraba, Lasnamäe

Tartu

• Aardla Selver — Võru tn 77, Ropka
• Anne Selver — Kalda tee 43, Annelinn (2005-05-26)
• Jaamamõisa Selver — Jaama 74, Jaamamõisa (2007-04-12)
• Ringtee Selver — Aardla 114, Ränilinn (2005-06-02; 2008-12-11 moved to a new building)
• Sõbra Selver — Sõbra 41, Karlova (2005-12-08)
• Vahi Selver — Vahi 62, Ülejõe
• Veeriku Selver — Vitamiini 1, Veeriku (2005-12-15)

Pärnu

• Mai Selver (10 May 2002)
• Suurejõe Selver (18 August 2005)
• Ülejõe Selver (24 July 2008)

Viljandi

• Centrumi Selver
• Männimäe Selver (17 October 2002)

Other

• Haabneeme: Viimsi Selver
• Jõgeva: Jõgeva Selver (19 July 2007)
• Jõhvi: Jõhvi Selver (4 May 2006)
• Kärdla: Hiiumaa Selver (29 May 2008)
• Keila: Keila Selver (20 November 2008)
• Kohtla-Järve: Kohtla-Järve Selver (13 March 2008)
• Kuressaare: Saare Selver (10 June 2004)
• Maardu: Maardu Selver (December 2016)
• Narva: Astri Selver (Autumn 2013)
• Paide: Paide Selver (28 August 2008)
• Peetri: Peetri Selver
• Põltsamaa: Põltsamaa Selver (18 December 2007)
• Põlva: Põlva Selver (3 July 2008)
• Rakvere: Krooni Selver (5 October 2002)
• Rapla: Rapla Selver (20 December 2012)
• Saku: Saku Selver (2011)
• Uuemõisa: Rannarootsi Selver (9 March 2010)
• Valga: Valga Selver (15 September 2005)
• Võru: Vilja Selver (3 March 2005)

References

1. "Tough decisions today mean improved results tomorrow". The Baltic Times. Retrieved 16 March 2010.

External links

• Official website
• Media related to Selver in Estonia at Wikimedia Commons