Sergio Bucher

Sergio Bucher Rodriguez (born November 1963)[1] is a dual-nationality Spanish/Swiss businessman. He became the chief executive of Debenhams in October 2016, succeeding Michael Sharp. He stepped down in 2019.[2]

Early life

He is half Spanish and half-Swiss.[3] He studied Engineering at the École Polytechnique Fédérale de Lausanne.

Career

From 1987 to 1997 he worked for DuPont.

He worked from 1998 to 2000 at Grupo Cortefiel in Spain, then from 2000 to 2003 at Inditex in Spain. From 2004 to 2008 he was general manager for Nike, Inc. for EMEA, and retail director of Spain and Portugal. He worked from 2009 to 2013 for Puma SE as general manager of global retail. From 2013 to 2016 he headed Amazon's fashion business in Europe.[4]

Debenhams

In May 2016 it was announced that he would become the chief executive of Debenhams in October 2016, on a salary of £700,000.[5] Sergio Bucher was at the helm for two years and presided over its collapse into administration.[6]


References
  1. Companies House
  2. https://www.bloomberg.com/news/articles/2019-04-18/debenhams-ceo-bucher-steps-down-following-takeover-by-lenders?srnd=technology-vp
  3. "Profile: Debenhams unearths 'real find' in new boss Sergio Bucher". Retail Week.
  4. Haymarket Business Interactive. "Who is Debenhams CEO Sergio Bucher?".
  5. "Amazon executive to take the reins at Debenhams". The Telegraph. 26 May 2016.
  6. "Debenhams boss steps down with £700,000 payoff". the Guardian. 18 April 2019.
Business positions
Preceded by
Michael Sharp		 Chief Executive of Debenhams
October 2016 -		 Succeeded by
Incumbent
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