Servus Heritage Festival

HeritageFest, (The Edmonton Heritage Festival) is a three-day festival honouring Alberta's cultural heritage and cultural diversity, which is held annually over the August long weekend in William Hawrelak Park in Edmonton, Alberta, Canada. The Servus Credit Union is presenting Sponsor.[1]

The festival has been organized annually by the Edmonton Heritage Festival Association since 1976. At that time eleven communities united with the intent to display their cultures by offering traditional cuisine, entertainment, interpretive materials, and crafts to visitors.[2]

In 2015, its 40th anniversary, the festival included more than 85 different cultures in over 60 pavilions, where people present their cultural roots and local and national communities.[3] The tents feature food, entertainment, artwork and crafts, and clothing, and teach visitors about various cultures with displays including photos, paraphernalia, and stories.[4][5]

  • Scandinavian Pavilion
  • Scandinavian dancers
  • Bangladesh Pavilion
  • Mexican dancers
  • Ukrainian dancers

Overview
Preparatory Meeting for the 40th annual Servus Heritage Festival in 2015
Visitors attending the 40th edition of the Servus Heritage Festival in 2015

The Edmonton Heritage Festival, held annually in Edmonton's Hawrelak Park, is the world's largest three day celebration of multiculturalism. During the August long weekend, tented pavilions representing up to 100 countries and cultures offer over showings of cultural dance and song at shared stages, folk arts and cultural displays in individual tents, home life vignettes, and cultural foods from up to 70 kitchens. The festival requires over 2,200 volunteers over the course of the three days and uses almost 300 tents spread over 60 hectares. Onsite attendance of the 2017 Heritage Festival was 480,000.[6]

The festival is a family-friendly, alcohol and tobacco free event. There is no admission charge to the site, nor is there admission to watch the up to 900 cultural folk music and dance shows on up to 50 shared stages. Admission to over 70 cultural displays is also free. Each county's set of display tents, known as Pavilions, offers a sampling of their unique cultural food and drinks. The organizers of the festival encourage visitors to donate to the local food bank.[2]

William Hawrelak Park offers no public parking (except bicycles) during the festival, but is connected well to the City of Edmonton Transit through exclusive Park'n'Ride services.[7] The park is open throughout the day between 5am and 11pm.[8] Visitors are asked to leave their dogs at home.[5]

The attendance of the festival has increased from 20,000 people in 1976 to 85,000 in 1977, and reached 320,000 in 1982, a record that was matched or beaten by the approximately 320,000 to 340,000 attendees during the 2011 festival. The 2017 festival saw an estimated 498,000 visitors over the three days, with a record Sunday of an estimated 348,000.

The 2019 event will run from August 3 to 5.

Presentation of heritage and culture
Inside the Bangladeshi Pavilion
Inauguration of the Heritage special of BHESA's magazine

The Servus Heritage Festival provides opportunities for local communities and their organizations to present individual ethnic roots, culture, and heritage to a broader audience. In 2015, 85 different cultures were part of this display.[9]

During the 40 years of the festival a number of forms of heritage presentation have commonly been used, with ethnic food preparation leading the way.

Visitors also experience music and dance performances, and traditional clothes and costumes. Objects originating from different heritages or produced in traditional ways are also available.

Other participants give visitors of the festival an insight to their origin places and historic development. Large printed photos and texts on display, and there are many points of interests such as video and multi-media presentations, re-enactments like the Welsh Revolt initiated by the St. David's Welsh (Wales) pavilion at Heritage Days 2015,[10] and a special-edition magazine distributed by the Bangladesh Heritage and Ethnic Society of Alberta.[11][12]

The Servus Heritage Festival, the magazine Edmonton Bichitra, and the Bangladeshi community, which has been part of the festival since 1996,[13] have received special recognition from the Canadian Government with messages from the Rt. Hon. David Johnston, Governor General of Canada, and Rt. Hon Stephen Harper, Prime Minister of Canada.[14] Johnston, about the festival: "... This important festival brings together over 85 cultural communities from around the world, reflecting Canada's multicultural mosaic with its remarkable variety of rich and distinct traditions, customs and languages... By taking part in the festivities, we can all help to build the smarter, more caring nation of which we dream."[12]

Inclusion of charitable efforts

The event is a major fundraiser for the food bank in the city of Edmonton. Nonperishable food and cash donations from visitors are collected on site. Donations between 1984 and 2013 measured over 1.4 million kilograms,[15] with currently a yearly contribution of about 50,000 kilograms.[2]

The festival organization also asks visitors to donate unused food tickets, which are then converted into money. In 2014 this raised more than $50,000 for the food bank.[9] An additional $50,000 in monetary donations were raised.[16]

The Edmonton Heritage Festival Organization helps develop and upgrade Hawrelak Park and its infrastructure. The creation of pavilions, equipment of water and electrical hook-ups, upgrades to the electrical systems and other improvements are shared with other events featured in the park.[15]

Origins

The festival's official mission is "to promote public awareness, understanding, and appreciation for cultural diversity through an annual summer festival, as well as to provide educational events, programs, and/or projects on a year-round basis."[17]

In 1974 the Government of Alberta, acting through the Minister of Culture, Dr. Horst Schmid, declared the first Monday in August to be an annual holiday in order to recognize and celebrate the varied cultural heritage of Albertans.

On June 6, 1974, the first Monday in August became "Heritage Day", "a showcase for displaying Alberta’s cultural diversity." The first celebrations were held in Fort Edmonton Park in 1974 and 1975, and included a multicultural concert with performers from several ethnic communities.[18]

In 1976 the Edmonton Heritage Festival took its current form. Eleven ethno-cultural communities displayed their cultures' traditional cuisine, entertainment, interpretive materials, and crafts in Mayfair Park (subsequently renamed William Hawrelak Park in 1982), where it has been held ever since. 20,000 people attended the festival in 1976. The festival has continued to expand and increase in popularity over the years.[19]

In 1976, Schmid encouraged Edmonton's Commissioner of Public Affairs to appoint several volunteers from the city administration to help transform Heritage Day into the Heritage Festival. This led to the creation of the Edmonton Heritage Festival Association in December 1976.

Attendance has increased from 20,000 people in 1976[15] to 85,000 in 1977, and reached 320,000 in 1982, a record that was matched or beaten by the approximately 320,000 to 340,000 visitors in 2011. The 2017 festival saw an estimated 498,000 visitors over the three days, with a record Sunday of an estimated 348,000.

Festival themes

The festival selects a special theme phrase to lend a unique element each year. The theme serves to convey the festival's purpose and excitement as well as to encourage people to attend and join the festivities.

Past themes have included the following:

  • 1981: The Total Ethnic Experience
  • 1985: A Kaleidoscope of Culture
  • 1986: Edmonton Heritage Festival 10th Anniversary
  • 1987: Come Along and Conga
  • 1988: Fiddle Around the World
  • 1989: Together We're Better
  • 1990: Our Family... The World
  • 1993: World Beat
  • 1994: World Colours
  • 1995: World Flavours
  • 1996: Send a Message to the World... We're Proud of Our Heritage 20 Years Proud
  • 1998: Tasteful - Our Heritage Your Festival
  • 1999: Spirited - Our Heritage Your Festival
  • 2000: A Canadian Tapestry of Culture
  • 2001: Stirring up Fun
  • 2002: Join the Celebration
  • 2003: Imagine All the People - Now Meet Them
  • 2004: Come Share Our Culture
  • 2005: Come Join Our Family
  • 2006: Come Be Part Of It!
  • 2007: Come Join Your Friends!
  • 2008: Come Join the Fun
  • 2009: Come for a Perfect Day
  • 2010: Come to our 35th Birthday!
  • 2011: Come for a Cultural Adventure
  • 2012: Come Party![20]
  • 2013: Come ENJOY[20]
  • 2014: Come Savour[20]
  • 2015: Come for the fun, we're 40![20]
  • 2016: Discover the world[20]
  • 2017: The world in a weekend[20]
  • 2018: Connect with Culture[20]
  • 2019: Adventures Await[20]
  • 2020: See the World in 2020[20]
  • 2020 Digital Festival: Multicultural Month[20]

Festival Youth Ambassadors

In 2017, the Festival's Board of Directors initiated the Heritage Festival Youth Ambassadors program. Ambassadors are young adults, volunteering on behalf of their pavilions, who take part in a number of events as.

Prior to 2016, the festival appointed a single "Prince" and "Princess", both chosen from the cultural associations that participated in the festival, to act as Honorary Ambassadors. The new Youth Ambassadors program allows for two or more youth from each pavilion, which allows all pavilions to take part. [21]

Trivia

The "World's Longest Churro" was produced during the 2000 festival. It was 77 m long and weighed 30kg.[22]

Since 1987 a Canadian Citizenship Ceremony has taken place at the amphitheatre of William Hawrelak Park, the Heritage Amphitheatre. During the ceremony, new Canadians are sworn in.[23][24]

On average, approximately 50,000 kilograms of food is collected at each festival.[15]

Awards and recognition

In 1999, the Edmonton Heritage Festival was designated as one of the "Top 100 Events in North America" by the American Bus Association, the trade organization of the motor coach tour industry.[15]

The festival has also won several awards from the International Festivals & Events Association (IFEA) over the years. Awarded annually as part of the Haas & Wilkerson Pinnacle Awards Competition, the IFEA's Pinnacle Awards "recognize outstanding accomplishments and high quality creative, promotional, operational, and community outreach programs and materials produced by festivals and events around the world."[25]

The festival received the following Pinnacle Awards in 2011:[26]

CategoryAward won
Best Full Length TV Program (national) Gold
Best Organizational Website Bronze
Best Event Program (interior four more colors) Silver
Best Event/Organization Newsletter Bronze
Best Sponsor Solicitation Video Gold
Best Event/Program within an Event to Benefit a Charity Gold[27]
Best Press/Media Kit Silver

See also
  • Festivals in Edmonton
  • Festivals in Alberta

References
  1. "Servus Heritage Festival", Servus Credit Union, 2015. Retrieved 2015-08-15.
  2. "The Festival History", Edmonton Heritage Festival Association, 2014. Retrieved 2015-08-15.
  3. "Preparations for the 40th Edmonton Heritage Festival", Diverse Edmonton, 2015. Retrieved 2015-08-15.
  4. "Festival Seekers: Servus Heritage Festival", Seekers Media Inc., 2015. Retrieved 2015-08-15.
  5. "Facebook Page of the Edmonton Heritage Festival Association", Facebook, 2015. Retrieved 2015-08-15.
  6. Heritage Festival Attendance, Global News.
  7. "Park and Ride Express Services" Archived 2012-09-25 at the Wayback Machine, City of Edmonton, 2012. Retrieved 2015-08-15.
  8. "William Hawrelak Park", City of Edmonton, 2015. Retrieved 2015-08-15.
  9. "Edmonton food bank tastes success at heritage festival", CBC News, August 4, 2015. Retrieved 2015-08-15.
  10. "Food bank benefits from successful Heritage Festival", Rachel Ward, Edmonton Journal, August 3, 2015. Retrieved 2015-08-15.
  11. "Publications", Bangladesh Heritage and Ethnic Society of Alberta (BHESA), 2010-2015. Retrieved 2015-08-15.
  12. "Magazine 'Edmonton Bichitra, Bangladesh Heritage Special Edition'", Bangladesh Heritage and Ethnic Society of Alberta (BHESA), 2015. Retrieved 2015-08-15.
  13. "উত্তর আমেরিকার হেরিটেজ উৎসবে বাংলাদেশ (Bangladesh at North American Heritage Festival)", প্রথম আলো (Prothom Alo, National Daily of Bangladesh), August 6, 2015. Retrieved 2015-08-16.
  14. "Bangladesh Pavilion at CTV's Morning Live", Diverse Edmonton, 2015. Retrieved 2015-08-16.
  15. "Fun Festival Facts", Edmonton Heritage Festival Association, 2014. Retrieved 2015-08-15.
  16. "Servus Heritage Festival to celebrate 40th anniversary this weekend", Gabrielle Brown, Global News, July 29, 2015. Retrieved 2015-08-15.
  17. "Press Media Kit IFEA Pinnacle Awards 2011". 'International Festivals & Events Association (IFEA World)', 2015. Archived July 1, 2015, at the Wayback Machine
  18. "Heritage Day in Alberta in Canada", Time and Date AS, Norway, 1995-2015. Retrieved 2015-08-15.
  19. "Attractions & Recreation". www.edmonton.ca. City of Edmonton. Archived from the original on November 25, 2012.
  20. "Newsletters", Edmonton Heritage Festival Association, 2014. Retrieved 2015-08-15.
  21. http://www.heritage-festival.com/media/uploads/TogetherFall2005.pdf
  22. "Longest churro".
  23. "Newest Canadians sworn in at Citizenship Ceremony in the Heritage Amphitheater at Hawrelak Park", Catherine Griwkowsky, Edmonton Sun, August 3, 2015. Retrieved 2015-08-16.
  24. "Edmonton Journal - Google News Archive Search". Edmonton Journal. 24 August 1985. Retrieved 12 May 2015.
  25. http://www.ifea.com/joomla1_5/index.php?option=com_content&view=article&id=54&Itemid=156 Archived October 14, 2012, at the Wayback Machine
  26. "error" (PDF). ifea.com. Archived from the original (PDF) on March 13, 2012.
  27. as a result of the Edmonton Heritage Festival's support of The Edmonton Food Bank
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