Shore Fire Media

Shore Fire Media is a public relations firm based in Brooklyn, New York that specializes in entertainment and popular culture.[1][2][3][4] According to Variety, in 2017, Shore Fire Media had the largest number of Grammy Award nominations, with 21 nominations for 2018, of any public relations firm.[5]

Shore Fire Media
IndustryMarketing, Public Relations
FoundedBrooklyn, NY, US (1990)
FounderMarilyn Laverty
Headquarters
Brooklyn, New York
Nashville, Tennessee
Los Angeles, California
,
United States
Number of locations
3
WebsiteShoreFire.com

History

Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in Brooklyn, New York with one employee and two desks, and future company senior VP Mark Satlof as a consultant.[6]

Laverty previously had worked for 13 years at Columbia Records, rising to become VP of publicity.[7][8] In 2016, Billboard named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue.[9] She has had a long-standing relationship with musician Bruce Springsteen as his publicist.[10]

While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events.[11] Other clients include entertainers, content creators, authors, comedians, apps and services, non-profit organizations, and trade associations, as well as health and lifestyle brands.[12]

The New York Observer named Shore Fire one of "the most powerful entertainment and media PR firms of 2018".[13] Shore Fire also appeared on the Observer’s "Power List 50" of New York's top public relations firms in 2013,[1] 2014,[2] and 2015[3] and was listed as the city's top arts/culture/media firm by the publication in 2016.[4]

In 2013, Shore Fire opened an office in Nashville, Tennessee.[14] In January 2018, Shore Fire opened an office in Los Angeles, California, led by Ally Norton.[15]

Notable campaigns

Shore Fire Media has run public relations campaigns for musicians such as Bruce Springsteen, Zac Brown Band, Bon Iver, Lana Del Rey, and Elvis Costello.[7][10][14][16][17] Other current and past music clients have included Carole King, Bonnie Raitt, and St. Vincent, as well as Summerfest, Brooklyn Bowl, and Fare The Well: Celebrating 50 Years of the Grateful Dead.[18][19][20]

In July 2002, the company gained recognition with the launch of the Bruce Springsteen and the E Street Band's The Rising.[7] Shore Fire Media initially released less than ten copies to selected listeners before the release, as compared to the industry standard of releasing hundreds of promos, in an effort to thwart online sharing of the album.[21]

Other companies and non-profits Shore Fire Media has worked with include A2IM,[22] Intelligence Squared,[23] and Downtown Music Publishing.[24]

Selected roster

References
  1. Kaminer, Michael (8 October 2013). "The Power 50 List: #10 Shore Fire Media". New York Observer.
  2. Kaminer, Michael (18 November 2014). "The PR Power List 2014: #28 Shore Fire Media". New York Observer.
  3. Kaminer, Michael; Bonazzo, John (16 December 2015). "The Observer's 2015 PR Power 50: #26 Shore Fire Media". New York Observer.
  4. Kaminer, Michael; Bonazzo, John (14 December 2016). "New York's Top Specialty PR Agencies". New York Observer.
  5. Aswad, Jem (6 December 2017). "Grammy Nominations 2018: Where the Ladies At? Insiders Weigh In". Variety. p. 26. Infographic text from print-only copy – 21: Number of nominees represented by New York-based Shorefire [sic] Media, the highest tally for a single PR firm
  6. Ciarallo, Joe (3 April 2008). "PRNewser Interview: Mark Satlof, Shore Fire Media VP". Adweek.
  7. Bannan, Karen J. (24 March 2003). "Marilyn Laverty". AdAge.
  8. "A&S Career Conversation with Marilyn Laverty, Philosophy '76, President of Shore Fire Media". Cornell University. 30 October 2015.
  9. Halperin, Shirley (5 December 2016). "Women In Music 2016: Six Topline Publicists Shaping the Careers of Everyone From The Boss to Queen Bey". Billboard.
  10. Halperin, Shirley (7 March 2014). "Taylor Swift, Longtime Publicist Split". Billboard.
  11. "Billboard's Women In Music 2011: Marilyn Laverty". Billboard. 1 October 2011.
  12. "Shore Fire Media: About Us". Shore Fire Media.
  13. Kaminer, Michael (14 December 2018). "The Most Powerful Entertainment and Media PR Firms of 2018". Observer.
  14. "Shore Fire Media to Open Nashville Office". The Hollywood Reporter. 26 March 2013.
  15. "Shore Fire Media PR Firm Opens Los Angeles Office". Billboard. 19 January 2018.
  16. Ciarallo, Joe (1 February 2010). "PR Agencies Get Shout Outs At Grammys". Adweek.
  17. Willman, Chris (September 24, 2015). "Journalist Brian Mansfield named Content Director at Shore Fire Media". Billboard. Retrieved January 9, 2018.
  18. "Summerfest Press Page". Shore Fire Media.
  19. "Brooklyn Bown Press Page". Shore Fire Media.
  20. "The Capitol Theatre Press Page". Shore Fire Media.
  21. Nelson, Chris (15 July 2002). "Springsteen Protects His New CD's Online in an Old-Fashioned Way". The New York Times.
  22. "VOTE Independent: Celebrate Independent Labels and Artists 55th GRAMMY Nominations". American Association of Independent Music. 6 December 2012. Archived from the original (Press release) on 12 January 2013.
  23. "Intelligence Squared Press Page". Shore Fire Media.
  24. "Downtown Music Publishing Press Page". Shore Fire Media.
  25. "Bruce Springsteen Press Page". Shore Fire Media.
  26. "Elvis Costello Press Page". Shore Fire Media.
  27. "Kesha Press Page". Shore Fire Media.
  28. "Lee Ann Womack Press Page". Shore Fire Media.
  29. "Margo Price Press Page". Shore Fire Media.
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