Simulmatics Corporation
The Simulmatics Corporation was a U.S. data science firm founded in 1959 which used algorithms to target voters and consumers.[1][2][3] One of the leading figures in the company was Ithiel de Sola Pool.
| Founded | February 18, 1959 in New York City, USA |
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Professor of American History at Harvard University, Jill Lepore, has written a book about the Simulmatics Corporation, If Then (2020),[4] and recorded an audio version broadcast by BBC Radio 4 in 2021.[5]
The political novel The 480 contains a fictional treatment of the activities of the Simulmatics Corporation.[6]
References
- Lepore, Jill. "How the Simulmatics Corporation Invented the Future". The New Yorker. Retrieved 2020-08-06.
- Lepore, Jill (2020). If, Then: how the Simulmatics corporation invented the future. ISBN 978-1-5293-8616-5. OCLC 1137820131.
- Pool, Ithiel De Sola; Abelson, Robert (1961). "The Simulmatics Project". The Public Opinion Quarterly. 25 (2): 167–183. doi:10.1086/267012. ISSN 0033-362X. JSTOR 2746702.
- Bond, Shannon (September 14, 2020). "Long Before Cambridge Analytica And Facebook, Simulmatics Linked Data And Politics". NPR.org. Retrieved 2020-09-14.
- "If Then by Jill Lepore". BBC. Retrieved 11 January 2021.
- "If Computers Called the Tune; THE 480. By Eugene Burdick. 313 pp. New York: McGraw-Hill Book Campany. $5". The New York Times. 1964-06-28. ISSN 0362-4331. Retrieved 2020-09-14.
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