Sirasa FM

Sirasa FM is a radio station broadcasting in Sri Lanka, mainly in the Sinhala language.[1][2][3] Launched the test transmission on December 1993, and official launch took place on 2 March 1994. Sirasa FM had the very latest digital technology, latest transmission equipment & the DJ style broadcasting studios – a totally new concept to Sri Lanka.

Sirasa FM
CityColombo, Sri Lanka
Broadcast area Sri Lanka
FrequencyFM: 106.5 MHz Union Place, Gammaduwa, Gongala, Jaffna, Kurunegala, Magalkanda
106.7MHz Hunnasgiriya, Kalutara, Nayabedda, Ratnapura, Mount. Oliphant
Slogan"Siyalu Rasa Samagin"
Programming
FormatSinhala Music
Ownership
OwnerMBC Networks (Pvt) Ltd
Yes FM
Shakthi FM
Y FM (Sri Lanka)
Legends 96.6
History
First air date
2 March 1994
Links
Websitehttp://www.sirasa.com

Sirasa FM was the first to launch a pure Sinhala radio channel with crystal-clear reception island-wide. It was the first to launch a non-stop 24 hours transmission in Sri Lanka. It was the first to launch interactive radio programs with listeners over the phone and the first to go on-line with a webcast to become the first ever worldwide Sinhala radio station in the world.

Radio was at the verge of a natural death because of the strong Television industry; Singapore Telecom (Call Link) & Capital Maharajah took a bold step along with the novel leadership, and concepts of Mr.Nimal Laxapathiarachchi in launching Sirasa FM. Only Pirith & News was heard on radio. But Sirasa FM was the turnaround brand of this dying industry, and gave life to many more competitors to arrive in to the market. Today, it has the highest number of competitors compared to any other media in both printed and electronic manner. Sirasa FM has been rated as the most popular radio station from the inception of National Media Survey in Sri Lanka.

Sirasa FM is the pinnacle of the media arm of MBC / MTV media operations.

History

Sirasa FM commenced its transmissions on 2 March 1994 as the first privately owned Sinhala language radio station in Sri Lanka. It is now fully owned by Maharaja Broadcasting Corporation Private Limited after the acquisition of shares owned by the Singapore Telecom. Sirasa FM had the very latest Digital technology, latest transmission equipments & the DJ style broadcasting studios – a totally new concept to Sri Lanka. Sirasa FM first to launch a pure Sinhala radio channel with crystal clear reception islandwide.

References
  1. "Sirasa and Shakthi FM collect awards at 2020 State Radio Awards". Sri Lanka News - Newsfirst. 2020-02-14. Retrieved 2020-08-18.
  2. Guides, Rough (2018-11-01). The Rough Guide to Sri Lanka (Travel Guide eBook). Apa Publications (UK) Limited. ISBN 978-1-78919-517-0.
  3. Banerjee, Indrajit; Logan, Stephen (2008). Asian Communication Handbook 2008. AMIC. ISBN 978-981-4136-10-5.

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