Social localisation

Social localization[nb 1] (from Latin locus (place) and the English term locale, "a place where something happens or is set")[1] is, like language localization the second phase of a larger process of product and service translation and cultural adaptation (for specific countries, regions or groups) to account for differences in distinct markets and societies, a process known as internationalization and localization.

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Objectives

The main objective of social localisation is the promotion of a demand, rather than a supply-driven approach to localization. It is based on the recognition that it is no longer exclusively the corporations who control the global conversation, but the communities. Social localization supports user-driven and needs-based localisation scenarios - in contrast to mainstream localization, driven primarily be short-term financial return-on-investment (ROI) considerations.

Social localization has been connected to the nonmarket activities of the translation and localisation services sector by researchers reporting to the LINDWEB Conference, organized by the European Commission's DGT as the Language Industry Platform, allowing its stakeholders to meet in Brussels on 24 May 2012.[2] The concept of a 'nonmarket' approach to economics and to societal activities is a well-known concept and has been reported on in the context of the economics of development,[3] education[4] and poverty reduction,[5] for example.

Notes
  1. The spelling "localization," a variant of "localisation," is the preferred spelling in the United States.

See also

References
  1. "locale". The New Oxford American Dictionary (2nd ed.). Oxford University Press. 2005.
  2. European Commission (2012), The LINDWEB Conference Report: DGT's Language Industry Platform meets its stakeholders in Brussels, 24 May 2012 [last visited: 13 December 2012)
  3. Valentinov, V. (2008). Non-Market Institutions in Economic Development: The Role of the Third Sector. Development and Change Volume 39, Issue 3, pages 477–485, May 2008
  4. Wolfe, B. and Zuvekas S. (1995). Nonmarket Outcomes of Schooling. Institute for Research on Poverty Discussion Paper no. 1065-95. http://www.irp.wisc.edu/publications/dps/pdfs/dp106595.pdf (Last accessed: 13 December 2012))
  5. Dasgupta, P. (1999). Poverty Reduction and Non-Market Institutions. University of Cambridge and Beijer International Institute of Ecological Economics, Stockholm. http://www.rrojasdatabank.info/wpover/05Dasgupta.pdf (last accessed: 13 December 2012).
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