Somethin' Else (content agency)

Somethin' Else is a London and New York content agency[1][2] founded in 1991 by Jez Nelson, Chris Philips and Sonita Alleyne. The company's first production was the Gilles Peterson Show, created for the UK's independent radio network in 1993. The agency specialises in content strategy and production across video, television, audio and social media. In 2017 it was the only company in the UK to feature in Campaign Magazine's School Reports and Broadcast Magazine's Top 100.

Somethin' Else
TypePrivate company
Founded1991
Headquarters
London[1]
,
United Kingdom
ProductsContent and strategy across TV, radio, online video, social media, games
Websitehttp://www.somethinelse.com

It is the BBC's biggest multi-platform supplier, currently producing over 35 weekly radio shows, television for BBC 4 and iPlayer and creating social media for the BBC's music radio brands.

Past and present clients of Somethin' Else include the BBC,[3][4] TOPMAN, The Economist,[5] Channel 4,[6] Sky Arts,[7] Interflora, Swarovski, ITV, Penguin Random House, Red Bull,[8] Boots UK,[9] Porsche,[10] Chivas Regal,[11] FIAT,[6] Nissan,[12] Wrigley,[13] Rolls-Royce[14] and The British Phonographic Industry.[15][16]

Notable Somethin' Else productions include Kermode and Mayo's Film Review,[17] Gardeners' Question Time,[18] social media for The BRIT Awards and ITV and TV hits Guitar Star, The Ronnie Wood Show and Brian Johnson's A Life on the Road.[19]

People

Somethin' Else's board is Jez Nelson, Steve Ackerman (MD), Paul Burdin (FD) and Ben Kerr.[20] The chairman is Tom Barnicoat[21] (former COO at Endemol group) and Jon Wilkins (founder of Naked) and Lindsey Clay (CEO Thinkbox) are non-executive directors.[22]

Selected projects

Radio and podcasts

Television and Video
  • Brian Johnson's A Life on the Road (Sky Arts)
  • Guitar Star (Sky Arts)
  • The Ronnie Wood Show (Sky Arts)
  • Topman TV
  • Online video content for Swarovski, Interflora, Orangina.
  • Extreme Festivals for BBC Radio 1 on BBC iPlayer
  • Northern Soul: Living for the Weekend (BBC Four)
  • Guin and the Dragon (BBC 2)
  • Between the Lines (BBC Learning)
  • Ten Pieces (BBC Learning)
  • Foxy TV for Foxy Bingo[33]

Social Media and digital
  • Social Media for The BRIT Awards (the most tweeted about TV show of all time)[34][35][36][37]
  • Social Media for ITV shows including Saturday Night Takeaway, The Voice and Dancing on Ice
  • Social Media for BBC Radio brands (Radio 1, 1Xtra, Asian Network, Radio 2, 6 Music[38])
  • Footballers United[39]
  • Immersive Oculus Rift experience for the South African Tourist Board[40]

Awards

Somethin' Else has won Cannes Lions, eight BAFTA awards and multiple Sony Radio Academy Awards. They were awarded Children's Company of the Year award in the 2013 and 2015 Children's BAFTAs. In 2016, the agency also won a Marketing Week award for 'Most Compelling Content' for their game Silverpoint for Absolut Vodka, and a Broadcast Digital Award for Best Social Media Campaign for its work on the BRIT Awards.

References
  1. "Contact Somethin' Else". Somethin' Else. Retrieved 7 June 2014.
  2. "About". Somethin' Else. Retrieved 7 June 2014.
  3. Banham, Mark (15 April 2014). "BBC Radio 4 and 6 Music hire Somethin' Else for social media". Campaign. Retrieved 7 June 2014.
  4. Farber, Alex (26 January 2012). "Jez Nelson, Somethin' Else". Broadcast. Media Business Insight. Retrieved 7 June 2014.
  5. "Listening in at the Economist: How audio editions and podcasts are created | Media news". Journalism.co.uk. 1 November 2012. Retrieved 2 March 2015.
  6. "1,500 ACTS SIGN UP AS EVO MUSIC ROOMS STRIKES A CHORD – Press – Fiat Group Automobiles Press". Fiatpress.co.uk. 16 February 2010. Retrieved 2 March 2015.
  7. Farber, Alex (12 February 2015). "Sky Arts hunts for Guitar Star | Broadcast". Broadcastnow.co.uk. Retrieved 2 March 2015.
  8. "Red Bull case study by Somethin' Else on". Creativebrief.com. Retrieved 2 March 2015.
  9. "Boots case study by Somethin' Else on". Creativebrief.com. Archived from the original on 18 February 2015. Retrieved 11 January 2018.
  10. "Porsche 'the power of balance' by Karmarama | View ad creative on Campaign". Campaignlive.co.uk. 30 April 2012. Retrieved 2 March 2015.
  11. Kirby, Justin. "Somethin' Else". BOBCM. Retrieved 2 March 2015.
  12. "Nissan Juke readies Rocks campaign | Campaign". Campaignlive.co.uk. 2 March 2011. Retrieved 2 March 2015.
  13. "Wrigley's Launches Audio-only iPhone Game". Mobile Marketing Magazine. 26 April 2011. Retrieved 2 March 2015.
  14. "Rolls-Royce works with Partners Andrews Aldridge on integrated campaign for new Rolls-Royce Wraith". The Drum. Retrieved 2 March 2015.
  15. "Somethin' Else wins BRITS digital brief". Campaignlive.co.uk. 13 January 2015. Retrieved 2 March 2015.
  16. "Clients". Somethin' Else. Retrieved 7 June 2014.
  17. "Somethin' Else to produce Kermode and Mayo film show | Broadcast". Broadcastnow.co.uk. 1 June 2011. Retrieved 2 March 2015.
  18. John Plunkett. "Gardeners' Question Time repotted to new production company | Media". The Guardian. Retrieved 2 March 2015.
  19. "Sky Arts hunts for Guitar Star". broadcastnow.co.uk. Retrieved 4 November 2015.
  20. "Somethin' Else hires Kerr and Rivers for new content focus". campaignlive.co.uk. Retrieved 4 November 2015.
  21. Holmwood, Leigh. "Tom Barnicoat to join Somethin' Else board". The Guardian. Retrieved 4 November 2015.
  22. "Somethin' Else appoints Jon Wilkins as a non-executive director". The Drum. thedrum. Retrieved 4 November 2015.
  23. Mark Sweney. "Micklethwait: 'Merkel listens to the Economist's audio app in the car' | Media". The Guardian. Retrieved 2 March 2015.
  24. "Gilles Peterson – Media centre". BBC. Retrieved 2 March 2015.
  25. "BBC Radio 4 – Gardeners' Question Time". BBC. Retrieved 2 March 2015.
  26. Piers Bradford. "Radio 1 announces results from its commissioning rounds – Media centre". BBC. Retrieved 2 March 2015.
  27. "The Kitchen Cabinet – Media centre". BBC. Retrieved 2 March 2015.
  28. "Essential Classics – Media centre". BBC. Retrieved 2 March 2015.
  29. "Podcasts and Downloads – 1914: Day by Day". BBC. Retrieved 2 March 2015.
  30. "Jazz on 3 – Media centre". BBC. Retrieved 2 March 2015.
  31. "Press Office – Network Radio Programme Information BBC Week 31 Sunday 31 July 2011". BBC. 24 September 2014. Retrieved 2 March 2015.
  32. "The Treehouse – with Danny Baker and Louise Pepper".
  33. "Foxy Bingo case study by Somethin' Else on". Creativebrief.com. Retrieved 2 March 2015.
  34. Richards, Chris (20 February 2014). "Brit Awards 2014: Twitter reveals bash is most tweeted about TV show EVER in the UK – Mirror Online". Daily Mirror. Retrieved 2 March 2015.
  35. Mark Sweney. "Brit Awards was most tweeted about television show in UK | Media". The Guardian. Retrieved 2 March 2015.
  36. Eames, Tom (20 February 2014). "Brit Awards 2014 is the UK's most-tweeted-about TV show ever – TV News". Digital Spy. Retrieved 2 March 2015.
  37. "Brit Awards were the most tweeted about UK TV show". The Daily Telegraph. Retrieved 2 March 2015.
  38. "BBC Radio 4 and 6 Music hire Somethin' Else for social media | Campaign". Campaignlive.co.uk. 15 April 2014. Retrieved 2 March 2015.
  39. "launches new interactive drama Footballers United – Media centre". BBC. 28 November 2014. Retrieved 2 March 2015.
  40. "Oculus Rift Archives". Visualise. 25 November 2014. Retrieved 2 March 2015.
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