Sophie Deen

Sophie Deen is a children's author and award-winning leader in the field of coding and STEM for young people. She is the CEO of Bright Little Labs, a kids media  company that makes animations, books, games and toys with a focus on 21st century skills, inclusive role models, and sustainability.

Sophie Deen
Deen in 2017
EducationLaw, 2005
Alma materUniversity of Sheffield
Known forChildren's books

Early life

Deen attended Haberdashers' Aske's School for Girls from 1989 until 1999 leaving after GCSEs. She received a bachelor's degree in Law at the University of Sheffield in 2005, before completing a Legal Practise Course at The College of Law.[1]

Career

Deen worked as a lawyer at Herbert Smith Freehills, before joining SamKnows.[1] Deen realised she wanted to work with children, and became a school counsellor with Place2Be.[2]

She worked for Code Club, where she helped to introduce the new coding curriculum for the United Kingdom with Google and the Department for Education.[3] In 2014 Deen was appointed head of Code Club Pro, which ran training sessions for teachers.[4][5] At Code Club Deen recognised a large group of young people who could not engage.[6]

In 2015 Deen founded Bright Little Labs, who use 'edutaining' stories to get children to learn to code.[7][3] Following a survey of over 1,000 people, Deen found the negative stereotypes in technology are reflected in children's cartoons. [8][9] In an interview with The Guardian, she said that "by age eight, children think that some things are for boys, some things are for girls – from toys to future careers".[10] Her research revealed that "In kids’ cartoons under three per cent of characters are black,".[11] The project raised £14,500 on Kickstarter.[12] It has reached over 30 countries worldwide.[13]

The Kickstarter project resulted in children’s book, Detective Dot, which was first published in 2016.Detective Dot is a fictional character who works for the Children's Intelligence Agency (CIA), and invites readers to "become agents, go on missions and do investigations,". Dot's challenges are inspired by citizen science and help young people to engage with data in a real-world way. Bright Little Labs are working with educators, illustrators and writers to create stories and content linked to the computer science curriculum. In 2017 it was listed by The Independent as one of the "10 best coding toys", by the Evening Standard as one of the "best coding toys and games for kids 2018" and one of the "Best STEM toys 2019" by The Sun.[14][15]

In 2016, the tech-for-good investment fund Bethnal Green Ventures invested in Little Labs.

In 2017 Deen delivered a TEDx talk at Goodenough College, "The robot revolution – a survival guide for kids".[16] [17]

In July 2018,  Turner International (now WarnerMedia) made a strategic equity investment into Bright Little Labs, to power their growth, marking the group’s first entry into the edutainment space. Patricia Hidalgo, Chief Content Officer EMEA & International Kids Strategy for Turner, said: “Turner shares with Bright Little Labs a passion for engaging kids in a way which is original and immersive. We see multiple opportunities to leverage our kids’ expertise to further develop BLL’s existing business and engage kids in a way that while putting entertainment first also equips them for the skills they need for today’s 21st century world.”[18]

In 2018, Bright Little Labs opened a live Children's Intelligence Agency activity at Kidzania, London, where children develop their spy, computing and coding skills, by saving Kidzania from a computer virus, marking Bright Little Labs entry into live events.[19]

In July 2020, Walker Books announced they were publishing the Agent Asha fiction series from Bright Little Labs. Commissioning editor Daisy Jellicoe acquired world rights from United Agents. In an interview with The Bookseller, Deen said: “Agent Asha shows kids how to navigate the modern world, with empowering role models and a hi-tech spy agency". Jellicoe added: “The series brings computer science and coding to life in such an engaging and exciting way, with an evil trillionaire, deadly sharks and a farting selfie stick. Sophie’s belief in the importance of digital literacy and critical thinking skills for all children, regardless of their background, is inspiring and Agent Asha is without a doubt a much-need protagonist for the world today.”[20]

In an interview with Computer Weekly, Deen said she created the Agent Asha series to “ensure that everyone has access to, and is empowered to have, a voice in our increasingly digital world,” she said. “Over the last decade, coding has become a basic literacy, like reading and writing. It’s the number one sought-after skill in employees, and workers with coding skills get paid the highest wages. Yet not everyone is able to access these skills.”[21]

In 2020, Vogue recommended the Agent Asha Children’s Spy Agency Activity Gift Pack for any budding adventurers.[22]

Sophie is represented by United Agents.[23]

Published works

Author of ‘Detective Dot’, published by Bright Little Labs in 2016, under ASIN : B01MYR1JPU

Author of Agent Asha: Shark Bytes, published by Walker Books in 2020

Honours, decorations, awards and distinctions

Listed in the Computer Weekly Top 50 Most Influential Women in Tech shortlist in 2017, 2018, 2019 and 2020. [24][25][26][27]

Named Creative Industries Entrepreneur of the Year for London & East of England finalist at the Great British Entrepreneur Awards 2020 in partnership with Starling Bank. [28]

Named Leading Honouree in Campaign’s ‘Rising to the Top’ category for Female Frontiers 2020. [29]

Bright Little Labs named as finalist in the Tech4Good Diversity Awards 2019, sponsored by Nesta and BT. [30]

Sophie Deen was nominated as one of the Top 30 changemakers 2018 by London Tech Week, celebrating companies and people harnessing technology to inspire social and economic impact and drive global innovation.[31]

Winner of the FDM Barclay’s Everywoman Award as Startup Founder of the Year 2017. Everywoman in Tech is an award celebrating the achievements of women working in tech and STEM. [32]

Named by the British Interactive Media Association in the top 100 most influential players in the British digital industry in 2017. [33]

Winner of the EDF Energy Pulse Award 2016 for the 'Inspiring young people into STEM' category. [34]

References
  1. "Sophie Deen – Linked In". Linked In. Retrieved 1 March 2018.
  2. "Previous everywoman award winner Sophie Deen talks tech – WITsend". itknowledgeexchange.techtarget.com. Retrieved 1 March 2018.
  3. Caines, Matthew (24 February 2017). "Detective Dot creator: 'Working with kids is the best part of the job'". The Telegraph. ISSN 0307-1235. Retrieved 1 March 2018.
  4. "Sophie Deen, Head of Code Club Pro talks to BBC Radio Manchester". Audioboom. Retrieved 1 March 2018.
  5. "The changing computing curriculum – eat, sleep, code, repeat – Firefly". Firefly. Retrieved 1 March 2018.
  6. "Detective Dot turns your children into spies (who can code)". The Memo. 24 May 2017. Retrieved 1 March 2018.
  7. "Sophie Deen". angel.co. Retrieved 1 March 2018.
  8. John, Merlin. "Detective Dot has plans for gumshoe pupils". agent4change.net. Retrieved 1 March 2018.
  9. "Detective Dot: Research & Stats". Google Docs. Retrieved 1 March 2018.
  10. Card, Jon (5 December 2016). "Robots beware, kids are in training for the jobs of tomorrow". The Guardian. Retrieved 1 March 2018.
  11. "'Kids will be cast aside if they can't use tech'". BusinessCloud.co.uk. Retrieved 1 March 2018.
  12. "Detective Dot – Adventure stories for a fairer world". Kickstarter. Retrieved 1 March 2018.
  13. "Sophie Deen – Emerge Conference". emergeconference.co.uk. Retrieved 1 March 2018.
  14. "10 best coding toys". The Independent. 22 November 2018. Retrieved 14 January 2021.
  15. Barratt, Bianca (29 August 2018). "Best coding toys and games for kids 2018". www.standard.co.uk. Retrieved 14 January 2021.
  16. "2017 Speakers – TEDxGoodenoughCollege". Retrieved 14 January 2021.
  17. TEDx Talks (10 August 2017), The robot revolution – a survival guide for kids | Sophie Deen | TEDxGoodenoughCollege, retrieved 1 March 2018
  18. "Turner International and Bright Little Labs Sign Strategic Equity Investment". Pressroom (in Portuguese). Retrieved 14 January 2021.
  19. "CIA Children's Intelligence Agency | Activities | Bright Little Labs | KidZania London". KidZania. Retrieved 14 January 2021.
  20. "Walker Books to publish coding fiction series | The Bookseller". www.thebookseller.com. Retrieved 14 January 2021.
  21. "Bright Little Labs launches Agent Asha series". ComputerWeekly.com. Retrieved 14 January 2021.
  22. "Agent Asha Children's Spy Agency Activity Gift Pack". British Vogue. Retrieved 14 January 2021.
  23. "Sophie Deen | United Agents". www.unitedagents.co.uk. Retrieved 14 January 2021.
  24. "34. Sophie Deen, CEO, Bright Little Labs - The 50 Most Influential Women in UK Tech 2017". www.computerweekly.com. Retrieved 14 January 2021.
  25. "Computer Weekly announces the Most Influential Women in UK IT 2018". ComputerWeekly.com. Retrieved 14 January 2021.
  26. "Computer Weekly announces the Most Influential Women in UK Tech 2019". ComputerWeekly.com. Retrieved 14 January 2021.
  27. "Computer Weekly announces the Most Influential Women in UK Tech 2020". ComputerWeekly.com. Retrieved 14 January 2021.
  28. "2020 finalists | London & East of England". The Great British Entrepreneur Awards & Community. 23 July 2020. Retrieved 14 January 2021.
  29. "Celebrating females leading the way | Female Frontiers". www.femalefrontiers.co.uk. Retrieved 14 January 2021.
  30. "Bright Little Labs". Tech4Good Awards. Retrieved 14 January 2021.
  31. "London Tech Week reveals 30 Change Makers". BusinessCloud. 4 April 2018. Retrieved 14 January 2021.
  32. "Finalists announced for The 2017 FDM everywoman in Technology Awards". Everywoman. 9 January 2017. Retrieved 14 January 2021.
  33. 3882808. "BIMA 100 2017". Issuu. Retrieved 14 January 2021.CS1 maint: numeric names: authors list (link)
  34. "The EDF Pulse Awards reveal the best of local innovation". EDF France. 7 March 2017. Retrieved 14 January 2021.
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