Stats Perform

Stats Perform (formerly STATS LLC and Perform Content)[1] is a sports technology company providing sports data and the latest advancements in applied AI and machine learning to deliver better predictions for teams, sportsbooks and a more engaging broadcast, media and fan experience.

Stats Perform
TypePrivate
IndustrySports Technology and Data
FoundedApril 30, 1981 (1981-04-30)
HeadquartersChicago, Illinois
Key people
Carl Mergele (CEO)
ProductsMulti-Sport Coverage, Performance Data, Streams for Betting, Fast Data, Team Tracking Solutions, Media and Technology solutions
OwnerVista Equity Partners
Websitehttps://www.statsperform.com/

The company collects the most detailed sports data to create new experiences across sports. Leveraging a rich sports database, Stats Perform enhances sports competition and entertainment through machine learning and computer vision to create advanced predictions and analysis – be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their innovations, sportsbooks with in-play betting and integrity services.

Stats Perform is run by Vista Equity Partners and headquartered in Chicago, Illinois, with other corporate offices across the globe

Key Moments

1981 – Formed out of Bill James’ Project Scoresheet.

2000 – Live Opta player data available for major tournaments.

2005 - Launch of Watch&Bet.

2015 – AI Innovation Center formed

2019 – Stats and Perform combine.

Acquisitions

In early 2015, STATS acquired the wire service The Sports Network and Prozone. Vista Equity Partners also acquired Automated Insights, a company involved in using natural-language generation based on big data (including in particular, generating wire reports on sporting events from raw statistics).[2]

In April 2019, Vista Equity Partners announced its intent to acquire Perform Content, the former sports data subsidiary of Perform Group.[3] The company was selling the property to focus more on its sports streaming service DAZN. It was stated that DAZN Group would retain a "significant minority stake" in the surviving entity, which was to focus strongly on the use of artificial intelligence and machine learning.[4][5][6]

On July 15, 2019, it was announced that the merged company would be known as Stats Perform, and operate under STATS CEO Carl Mergele. He stated that the company would "[harness] the power of immense amounts of sports data with unparalleled AI technology".[7][8]

Products

Stats Perform offers a range of products & servcies which rely on the organisation's trusted sports data and AI Innovation Center.

Media & Technology Products - Fan engagement solutions to build sports platforms, attract and engage audiences, and generate brand activations through sports data and content.

Betting Products - 24/7 live streams and sports data to power the most entertaining and trusted sports betting and trading experiences. Revolutionizing sports betting by combining global sports content with cutting-edge artificial intelligence.

Professional Team Products - Improving team performance through player tracking, athlete monitoring, and AI-based video analysis solutions.

See also

References
  1. "STATS LLC: Private Company Information". Bloomberg.com. Retrieved 2018-09-23.
  2. "Stats LLC Makes Athlete Performance Outfit Prozone Its Latest Acquisition". SportsBusiness Daily. American City Business Journals. Retrieved 2015-07-16.
  3. "DAZN nears entire data offload to Vista Equity". SBC News. 2019-04-03. Retrieved 2019-10-14.
  4. "DAZN Group to prioritise streaming business as Perform and STATS merge". SportsPro. Retrieved 2019-10-14.
  5. "Report: DAZN owner planning split to increase focus on OTT platform". SportsPro. Retrieved 2019-04-25.
  6. "DAZN Group sells Perform". Broadcast. Retrieved 2019-04-25.
  7. "STATS and Perform confirm merger". SportsPro Media. Retrieved 2019-10-14.
  8. "Stats, Perform Complete Merger, Creating New Data/AI Company". Sports Business Daily. 15 July 2019. Retrieved 16 July 2019.
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