Steelbro

Steelbro Group is a heavy vehicle and crane manufacturer headquartered in Victoria, Australia. In 2013 it owned the Steelbro, Transtank, Fuelgear and Freightquip businesses.[1] It grew from the company Steelbro, headquartered in Christchurch, New Zealand.

Steelbro NZ Limited
TypePrivately held company
IndustryAutomotive industry in New Zealand
Founded20 February 1878
FounderDavid & Joseph Steel
HeadquartersChristchurch, New Zealand
Area served
Worldwide
ProductsSidelifters, semi-trailers, Intermodal freight transport equipment

History

Steelbro was founded in 1878 by two brothers Joseph and David Steel[2][3] and originally named the Steel Bros Canterbury Coach Factory in Lincoln Road, Addington, New Zealand. At this time the settlement of Christchurch was less than 30 years old.

The company initially manufactured horse drawn wagons, coaches, gigs and drays for the South Island of New Zealand. By 1895 the Steel brothers employed 22 staff.

In the early 1900s the company began making motor vehicle bodies, initially for commercial vehicles then private cars. The first of these were built on Albion chassis and then later Ford, Leyland and Bedford. This was followed by Triumph and Caterpillar & McCormick-Deering tractors.[4] During the war years a number of military products were manufactured by the company to support the war effort, including tractors, barges, construction equipment and even including dummy aircraft for placement at a number of airports around the South Island of New Zealand. By 1952 the company employed about 100 staff.[4]

In 1960 the company began mounting HIAB cranes to custom heavy trailers and truck bodies. Soon after becoming the first company outside of Sweden to manufacture HIAB loader cranes.[4]

By 1967 the first Toyota Corona to be assembled in New Zealand came off the Steel Brothers' Motor Assemblies production line.[5] Steel Brothers also assembled and exported Mark 4 Lotus Seven sports cars from 1973 to 1979.

In the mid 1970s the growth of intermodal freight transport was becoming significant in New Zealand, an island nation reliant on sea freight for both imported and exported goods. Soon after the company began to manufacture Sidelifters for the New Zealand and International markets. These were used to load and unload shipping containers for transport by road.[4]

By the 1980s the company was manufacturing cars, truck bodies and heavy trailers for New Zealand, the Pacific, Southeast Asia and the United States and trading under the name of STEELBRO™. Along with the in-house designed heavy trailing equipment were agency brands for Putzmeister, HIAB and Johnston Roadsweepers.[4]

In late 2001 Steelbro acquired Klaus Transportsysteme GmbH & Co. of Memmingen, Germany.[6] Another Sidelifter manufacturer, known for pioneering a number of the early concepts used in the industry during the 1960s.[7]

In 2003 the company began marketing a new type of container, designed to drop cargo such as coke directly from the bottom of the container into the hold of a ship.[8]

In 2005, about 2000 litres of diesel fuel from Steelco's Sockburn plant leaked into the Heathcote River after a thief stole fuel and left the nozzle running on the ground.[9]

In 2010 Steelbro was involved in a patent infringement suit with Swedish company Hammar Maskin.[10] IN 2011 the company received a patent for a new stabilizer design.[11]

In 2013, the sidelifters division of Steelbro was placed in receivership, after which the NZ distribution of the equipment was taken over by TMC Trailers.[12] The company's plant in Christchurch was closed.[13][14] Steelbro Group moved Sidelifter manufacturing to its other facilities in Asia.[1]

In 2014, the sidelifters division of Steelbro was purchased by Howard Porter [15] and continues the operation of the global business [16]

Sidelifters
Steelbro sidelifter (Army of the Czech Republic)

Although Steelbro still manufacture customized semi-trailers, the main product manufactured is the cranes and trailer combined as a Sidelifter.[17] The New Zealand manufacturer assembles components from a number of different international sources in the Christchurch factory before shipping to customers worldwide.[18][19]

The capacities of variants range from 4 metric tonne to 45 metric tonne. The most common models are rated to a maximum of 36 metric tonne.

A range of crane models are offered by the company with model numbers reflecting the capacity of the crane pair and design variant. For example, the SB360 is the first generation design of Sidelifter cranes capable of lifting a maximum 36 tonne as a pair. Likewise the SB362 is a third generation design with the same maximum lift capacity.

References
  1. "Steelbro to close NZ plant". World Cargo News, 5 December 2013
  2. "Steelbro Sidelifters looking for a fresh start". ATN.
  3. "Steelbro Sidelifters looking for a fresh start". ATN Magazine, 26 August 2014
  4. Ogilvie, Gordon (1997). From Gigs to Rigs: Steel Brothers and 120 Years of Road Transport in New Zealand.
  5. Steelbro innovations keep it in front of competition, The Press, Christchurch, 14 September 2007, Fairfax Media
  6. "Steelbro buys Klaus, WorldCargo News, September 2001, p2". WorldCargo News. Retrieved 8 September 2013.
  7. "Klaus History - 1968 patented Klaus-Seitenlader". Retrieved 6 October 2013.
  8. "Bottom dump for coke", Bulk Materials International, 1 June 2003
  9. "Top 10: Environmental disasters ". Dominion Post, 16 October 2011
  10. "Steelbro upset at design ruling". Business Day, 12 June 2010. By Ben Heather
  11. "WIPO ASSIGNS PATENT TO STEELBRO NEW ZEALAND FOR IMPROVED STABILISER LEG". US Fed News Service, Including US State News, 13 February 2011. via Highbeam (subscription required).
  12. "TMC Trailers picks up sidelifter distribution". Stuff Business Day. ALAN WOOD
  13. "Workers dazed at losing jobs". The Press, ALAN WOOD 03/12/2013
  14. "Steelbro New Zealand enters voluntary receivership". Trailer Magazine, 11 December 2013.
  15. "Howard Porter to take over Steelbro".Global Trailer. Prime Creative Media
  16. "Steelbro side-loader powers Perth business".Trailer Magazine. Prime Creative Media
  17. Johan Woxenius (1998). Intermodal Transshipment Technologies -- an Overview: Detached Appendix to the Dissertation Development of Small-scale Intermodal Freight Transportation in a Systems Context. Department of Transportation and Logistics, Chalmers University of Technology. p. 53.
  18. Materials Handling News. IPC Industrial Press Limited. January 1990. p. 43.
  19. "Technology third-biggest export". Business Today, BY BEN HEATHER, 2 February 2010
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