Supermodel Me

Supermodelme is a multi-platform reality series in which a number aspiring models of Asian heritage compete for a chance to launch their career in the fashion industry.

Supermodelme
Created byKaren Seah
Presented byCharmaine Harn (1-2)
Lisa Selesner (3-5)
JudgesLisa Selesner (3-5)
Ase Wang (3-5)
Dominic Lau (3-5)
Theme music composerDave Tan
Country of originSingapore (1-3)
Hong Kong (4)
Malaysia (5)
Original languageEnglish
No. of seasons5
No. of episodes58
Production
Running time21-23 minutes(season 1-5)
60 minutes(current)
Release
Original networkAXN Asia (season 1)
KIX (season 2-3)
Diva Universal (season 4-5)
Original releaseJune 16, 2009 (2009-06-16) –
February 9, 2015 (2015-02-09)
External links
Website

Created by Karen Seah and produced by Refinery Media, Supermodelme has run for three seasons and received nominations for "Best Cross-Platform Content" at the Asian Television Awards 2012[1] and "Best Non-Fiction" at the International Digital Emmy Awards in 2013.[2]

The series was hosted by Singaporean model Charmaine Harn in its first two seasons. VJ and international Supermodel Lisa Selesner assumed the role of host from the third season onwards.

Show format

Seasons 1 to 3 were 30-minute episodes and from Season 4, the show graduated to 60-minute episodes on cable, although on MediaCorp Channel 5, 30-minute episodes were specially produced. Throughout the series, the contestants are housed together under one roof and made to go through a series of tasks and photo-challenges, most of which bear a strong sporting and competitive angle. Each episode, one contestant is eliminated before a panel of judges until the winning model is chosen from a final three.

Supermodelme: Femme Fatale

Transmedia presence

Supermodelme is an English language multi-platform, reality-based entertainment programme available across television, the internet and on mobile.. Along with weekly television episodes, viewers can follow online webisodes that feature behind-the-scenes footage, extended footage and deleted scenes. Mobile content ranges from introductory biographies of the models to weekly "Confessional" videos. Supermodelme's cross-platform efforts earned it a nomination and "Highly Commended" position for "Best Cross-Platform Content" at the Asian Television Awards 2012,[1] coming in behind CNN-IBN's "The Citizen Journalist Show".

Other technology integration

In 2010, Supermodelme became the first television showout of Asia to ink a deal with popular location-based application Foursquare.[3] The collaboration saw the integration of brands such as DKNY Jeans, with followers of the branded Supermodelme game rewarded with discounts for every virtual ‘Check-In’. In 2011, Refinery Media entered into a partnership with Google’s YouTube[4] to distribute Supermodelme content on its site. Refinery Media also pioneered the use of “Hyperspot technology” with its integration into the show’s website Supermodelme.tv.[5] The use of “Hyperspot technology” on Supermodelme.tv allowed viewers to attain immediate information and access to whatever brands, products etc. they saw on screen while watching content on the website.

Episodic breakdown
Sports & Action

Each episode, the models undertake a sports or action-oriented task that pits them against one another in a bid to determine one winner. The winner may receive prizes, rewards or in some cases, extra camera shots or time in their Photo Challenges. Following each task is a Photo Challenge, which is the key elimination element of the show. Here, the contestants are given a set number of camera shots to obtain their best picture for judging. The photo shoots require the utilization of skills acquired from the respective preceding physical tasks. After the photo challenge is over, the contestants will face Supermodelme’s celebrity judging panel that will provide feedback on their performance and photographs and proceed to eliminate one contestant.

Series evolution

Season 1 of Supermodelme was initially produced for online consumption with 20 webisodes of 10 - 12 minute lengths and was broadcast on the website Supermodelme.tv. The show was subsequently picked up by cable channel AXN,[6] reformatted for television broadcast and shown in 27 countries.

Season 2 saw Lionsgate's Celestial Tiger Entertainment co-produce Supermodelme for television broadcast in high definition. Weekly 30-minute episodes debuted on KIX and MediaCorp while the series retained its digital content and transmedia presence with accompanying webisodes and mobisodes.

Season 3 of Supermodelme was co-produced through a tri-party deal between Celestial Tiger Entertainment, MediaCorp TV and Refinery Media. It saw the introduction of Lisa S., a new host.

Season 4 and 5 have aired.

Partnerships

In 2010 Celestial Tiger Entertainment, the Asian arm of Lionsgate, entered into a partnership with Refinery Media to produce Season 2 and 3 of Supermodelme while additionally securing the rights to broadcast Season 1.

It was announced in 2012 that Supermodelme would make its first foray into China through Sohu and Qiyi and the United States via MYX TV, with the network purchasing the rights to all three seasons of the series.[7] In addition, Supermodelme announced in July 2012 a collaboration with Audi Fashion Festival (AFF) 2013[8] - the largest annual fashion event in Singapore.

Seasons
Season Season Premier Date Winner Runner-up Contestants Number of contestant International Destination
1

Singapore		 June 16, 2009
Evelyn Leckie
Christabel Campbell		 Helen Swale, Emilia Soh, Yuen Sze Jia, Ciara Schmalfeld, Jenny Fuglsang, Fiona Thomas, Anna Syuhada, Kathlene McKinney 10 None
2

Singapore		 17 March 2011
Avalon Halaho
Melinda Widjanarko		 Niki Niu (quit), Syakella Jazmyn, Roshni Soin, Anny Lou & Emiko Thein, Kiani Lee, Elizabeth Moulden, Tanja Widing, Rosie Choovichian, Kym Toussaint 12
Bali
3

Singapore		 13 March 2012
Tiffany Warne
Nansi Sanya		 Petrina Ann, Lynn Yang Wolf (disqualified), Lila Swain, Charlotte Beck, Danielle Lim, Isabelle Du, Venus Hung, Deanna Ibrahim, Jacqueline Milner, Asha Cuthbert 12 None
4

Hong Kong		 18 November 2013
Katherine Rigby
Sasha Quahe		 Karina Curlewis, Stephanie Shen, Chloe Lane, Georgie Millar, Ashleigh Martin, Dominique Nguyen, Roelene Coleman, Yumika Hoskin, Lilly Nguyen, Ying Liu 12
Macau
5

Kuala Lumpur		 24 November 2014
Alexandria Brouhard
Gabriela Leonardo		 Nadia Christian, Francine Zauner, Irish Ong, Kea Lee, Nicole Söderström, Jasmine Ng, Sharin Keong, Shi Lim, Victoria Blom, Rafaella Leonardo 12 None

Distributions

Supermodelme has distribution in 13 countries across the globe with a television reach of about 30 million people.

Country Provider
Singapore MediaCorp Channel 5, Singtel Mio TV, Celestial Tiger, KIX
Malaysia Astro, Celestial Tiger, KIX
Korea Celestial Tiger, KIX
Philippines Skycable, Celestial Tiger, KIX
Indonesia Indovision, Centrin TV, Skynindo, Groovia TV, Aora, OkeVision, Celestial Tiger, KIX
Cambodia Celestial Tiger, KIX
Vietnam Celestial Tiger, KIX
Thailand bbtv, 1-Sky, Celestial Tiger, KIX
Hong Kong TVB Pearl, bbtv, now TV
USA DIRECTV, Myx TV, RCN, Time Warner Cable, Cox
China Sohu.com, Qiyi.com

Key publicity garnered
Title Publication Country
Refinery Media Scores Coup with Foursquare Deal SGEntreprenuers Singapore
Singapore deal for Foursquare ZDNet Asia Singapore
Foursquare Inks Refinery Media Deal in Singapore USATODAY United States
Models on a Role The New Paper Singapore
See Asians work it on catwalk[9] AsiaOne Singapore
SupermodelMe – Asia's no holds barred model competition XinMsn Singapore
Excuse me, are you a model? HerWorld Singapore
Singapore models vie in online show[10] The Straits Times Urban Singapore
Model Christabel Campbell says why she loves tweeting The Straits Times Singapore
Christabel Campbell says: Never say NEVER The New Paper Singapore
Let The Net Fight Begin The New Paper Singapore
Hey Good Looking The Straits Times Urban Singapore
Get me home by 2am The Straits Times Singapore
Evelyn Leckie Crowned Her World Singapore
The Bag Page The Straits Times Urban Singapore
Run(a)way Success Her World Singapore
Model competition instant hit Campaign Asia Singapore
'Supermodelme 2': What it takes to become Asia's next top model CNNGo United States
Real Drama The New Paper Singapore
A Moment with... Hong Kong Supermodel Qi Qi[11] Lifestyle Asia Singapore
Lisa S is the new host of Supermodelme Season 3! XinMsn Singapore
Hong Kong’s top model cannot stay in Singapore Lianhe Zaobao Singapore
Wolf ratted out by rival[12] The New Paper Singapore
Hard to be a model Berita Harian Singapore
Star secrets to office appeal[13] Singapore Women’s Weekly Singapore
Model Ways ELLE Singapore
Supermodelme Lisa CLEO Singapore
MH Woman: Tiffany Leigh Warne[14] Men’s Health Singapore
5 questions with... Supermodelme's Tiffany Warne[15] XinMsn Singapore

References
  1. "Asian Television Awards 2014". Ata.onscreenasia.com. Archived from the original on 13 November 2012. Retrieved 15 November 2014.
  2. Archived September 29, 2013, at the Wayback Machine
  3. "Tech in Asia". Tech in Asia. Retrieved 15 November 2014.
  4. "Supermodelme". Refinery-media.com. Retrieved 15 November 2014.
  5. "In The News". Etpl.sg. Retrieved 15 November 2014.
  6. "Pressbox: Error". Pressbox.co.uk. Retrieved 15 November 2014.
  7. "Refining for the US and China". Onscreenasia.com. Retrieved 15 November 2014.
  8. "Supermodelme » audi fashion festival". Supermodelme.tv. Archived from the original on 29 November 2014. Retrieved 15 November 2014.
  9. "See Asians work it on catwalk". News.asiaone.com. Archived from the original on 10 December 2014. Retrieved 15 November 2014.
  10. "Singapore models vie in online show". News.asiaone.com. Archived from the original on 10 December 2014. Retrieved 15 November 2014.
  11. "You searched for a-moment-with-hong-kong-supermodel-qi-qi-10101 - LifestyleAsia". LifestyleAsia. Archived from the original on 26 July 2013. Retrieved 15 November 2014.
  12. "Wolf ratted out by rival?". News.asiaone.com. Archived from the original on 12 September 2014. Retrieved 15 November 2014.
  13. "Supermodelme » star secrets to office appeal". Supermodelme.tv. Archived from the original on 29 November 2014. Retrieved 15 November 2014.
  14. "MH Woman: Tiffany Leigh Warne". Men's Health Singapore - 100% Useful. Retrieved 15 November 2014.
  15. "Lifestyle - msn". Lifestyle.xin.msn.com. Archived from the original on 2 July 2012. Retrieved 15 November 2014.
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