Sweet Serendipity

"Sweet Serendipity" is Lee DeWyze's first single from his post-American Idol debut album Live It Up. The song debuted on radio on October 13, 2010[1] and was released for sale at digital music vendors on October 25, 2010.

"Sweet Serendipity"
Single by Lee DeWyze
from the album Live It Up
ReleasedOctober 13, 2010
Recorded2010
GenrePop rock
Length3:19
LabelRCA
Songwriter(s)Lee DeWyze, David Glass, Jordan Lawhead
Producer(s)David Glass
Lee DeWyze singles chronology
"Beautiful Day"
(2010)		 "Sweet Serendipity"
(2010)		 "Beautiful Like You"
(2011)

Background

The original single was to be the album title track "Live It Up," but the single was changed a few days before its release.[2] The song premiered on On Air with Ryan Seacrest.[1] The song went for adds on hot adult contemporary radio stations on October 25, 2010[3] and became available for download at digital music vendors on October 26, 2010.[4]

Promotion

DeWyze performed on various talk shows including Good Morning America, Live with Regis and Kelly, The Ellen DeGeneres Show and The Tonight Show with Jay Leno to promote the single.

Music video

The music video for the single was released on VH1 on November 15, 2010.[5] The video was directed by Matt Stawski, who also directed the video for Train's "Hey, Soul Sister". The video features DeWyze, along with actress Jonna Walsh, whom DeWyze later married in July 2012, and DeWyze's band members.[6][7]

Reception

Critical reception

Billboard describes “Sweet Serendipity” as a song that “offers an uplifting message about believing in destiny” and notes that “the song’s bridge and climax [bring] John Mayer’s early material to mind.”[8]

Commercial performance

The single sold over 18,000 copies in its first week of release[9] and has sold a total of 44,000 copies as of December 8, 2010.[10]

Charts
Chart (2010-11) Peak
position
US Billboard Adult Pop Songs[11] 23

In other media

The song is included on the compilation album American Idol 10th Anniversary – The Hits, released on March 15, 2011.[12]

Release history
Region Date Format
United States October 13, 2010 Radio airplay
October 26, 2010 Digital download

References
  1. Newman, Melinda (October 13, 2010). "'American Idol' Lee DeWyze's first single, 'Sweet Serendipity'". Hitfix. Retrieved October 13, 2010.
  2. Mansfield, Brian (October 12, 2010). "Lee DeWyze makes serendipitous single switch". USA Today Idol Chatter.
  3. "AC Available for Airplay". FMQB. Retrieved October 16, 2010.
  4. Torres, Jeanette (October 14, 2010). "Lee DeWyze Debuts Unexpected First Single". ABC News Radio. Retrieved October 16, 2010.
  5. Mansfield, Brian (November 16, 2010). "Lee DeWyze's premieres 'Sweet Serendipity' video". USA Today Idol Chatter.
  6. Mansfield, Brian (November 1, 2010). "Lee DeWyze shoots 'Sweet Serendipity' video with 'Hey, Soul Sister' director". USA Today Idol Chatter.
  7. Marquina, Sierra (July 21, 2012). "American Idol's Lee DeWyze Marries Jonna Walsh, Tweets a Smiley Face!". E!. Retrieved January 8, 2017.
  8. Menachem, Michael (October 28, 2010). "Lee Dewyze "Sweet Serendipity"". Billboard.
  9. Mansfield, Brian (November 3, 2010). "'If I Had You' edges 'Sweet Serendipity' as the week's top-selling 'Idol' track". USA Today Idol Chatter.
  10. Mansfield, Brian (December 8, 2010). "Jason Aldean, Kelly Clarkson show double-barreled sales power". USA Today Idol Chatter.
  11. "Sweet Serendipity - Lee DeWyze". Billboard. Retrieved March 13, 2011.
  12. Mansfield, Brian (February 2, 2011). "'American Idol' to release 10th-anniversary compilation March 15". USA Today Idol Chatter.
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