Tank (magazine)

Tank is an independent UK-based magazine launched in 1998.[1] It is a quarterly publication, printed in the UK, that covers contemporary culture, fashion, art, architecture, technology and politics. The magazine is considered one of the pioneering publications in boutique magazine publishing, balancing fewer advertisements with a high cover price.[2] Since its launch, the Tank group has expanded to include Tank Form, tank.tv, TankBooks and Because magazine.

Not to be confused with Tank, the magazine of the Royal Tank Regiment.
Tank
Cover
EditorMasoud Golsorkhi
FrequencyQuarterly
Year founded1998
CompanyTank Publications Ltd.
CountryUnited Kingdom
Based inLondon
LanguageEnglish
Websitewww.tankmagazine.com
ISSN1464-3472

History

Tank was launched by editor-in-chief Masoud Golsorkhi and art director Andreas Laeufer in September 1998. The first issue was published in the form of a thick, square, miniature book. Its slogan “Small tank, big fish” began a trend where thinkers, writers, artists and photographers could look beyond conventional areas of discussion.[3]

In 2002, upon Laeufer’s departure, Caroline Issa was appointed the magazine’s publisher and fashion director. Issa was quickly established as a “perennial street style favourite” and “fixture on the fashion week circuit”.[4]

Format and content

The independent magazine has produced a number of different incarnations: bulk pocket book, large wire-bound magazine and finally a rectangular perfect-bound edition.[2]

Tank’s independent editorial platform takes its motto “Elitism for All” from a maxim by Jean-François Lyotard. Each issue revolves around a speculative concept or theoretical framework. Past subjects have included: revolution, disorientation, reality, bubbles and the city. Ane Lynge-Jorlén described the magazine as one of the alternative fashion publications.[1]

Tank Form

Launched in 2003, Tank Form is an independent, boutique creative agency that grew out of Tank magazine. It described itself as "specialist, not generalist".

Special projects have included sponsored publications created for Prada and Levi's. ...And? was a pink broadsheet newspaper created for Prada. MINED, a palindrome of the word ‘denim’, was a thick magazine created for Levi’s, it won the D&AD Yellow Pencil Editorial and Book Design Award in 2002.[5]

TankBooks

TankBooks was launched in 2007 and features unabridged classics in the form of cigarette packs. Their release coincided with the ban on smoking in public places in the UK. Created for “lovers of literature and connoisseurs of design”. TankBooks repackages the works of Joseph Conrad, Ernest Hemingway, Rudyard Kipling, Leo Tolstoy, Franz Kafka and Robert Louis Stevenson. The cigarette books received an iF product design award in 2008.[6]

O: Quarterly Fashion Supplement by Tank

O: by Tank was a luxury fashion supplement created for The Observer. It ran from 2005 to 2013 and focused on the world of fashion and beauty. Published four times a year, O: functioned both as a shopping guide and a source of inspiration for upcoming seasons.[7]

tank.tv

Tank.tv, an online platform established in 2003, profiles contemporary artists, both emerging and prominent, that work specifically in moving image, film and video formats.[8] Tank.tv collaborated on a number of events with international art institutions, including: Tate Modern, Kulturhuset, Center for Art and Media Karlsruhe and the Institute of Contemporary Arts.[9]

Turner Prize winning artist Laure Provoust directed Tank.tv from 2004-2011, initiating discussion with and invitations to artists, writers and curators including Paul McCarthy,[10] Pipilotti Rist, Jeremy Deller, John Latham, Hans-Ulrich Obrist, Stuart Comer,[11] John Bock[12] and Negar Azimi.[13] All work commissioned by and invited onto tank.tv is archived and available to view on the website,[14]

In 2013, a decade after launching, tank.tv opened an exhibition space on Great Portland Street, London.[15]

References
  1. Ane Lynge-Jorlén (2012). "Between Frivolity and Art: Contemporary Niche Fashion Magazines". Fashion Theory. 16 (1): 7–28. doi:10.2752/175174112X13183318404104.
  2. Leonard, By Tom (2002-04-11). "The hippest publication on the planet?". Retrieved 30 June 2016.
  3. "Inside Tank Magazine | جدید آنلاین". www.jadidonline.com. Retrieved 30 June 2016.
  4. "Caroline Issa | #BoF500 | The Business of Fashion". Retrieved 30 June 2016.
  5. "Mined Field Issues 1 & 2 | Tank Publications | 2002 D&AD Awards Pencil Winner | Complete Magazines | D&AD". www.dandad.org. Retrieved 30 June 2016.
  6. "iF WORLD DESIGN GUIDE". iF WORLD DESIGN GUIDE. Retrieved 30 June 2016.
  7. "O: Observer Fashion". FashionModelDirectory.com. Retrieved 30 June 2016.
  8. "Older than youtube. Curator Laure Prouvost Explains Seven Years of tank.tv | www.furtherfield.org". www.furtherfield.org. Retrieved 2016-06-30.
  9. "Tank TV". Retrieved 30 June 2016.
  10. "Now showing on Tank.tv: Paul McCarthy | net-art.org". www.net-art.org. Retrieved 30 June 2016.
  11. tankdottv (8 May 2008), tank.tv Interviews Stuart Comer (Part 1), retrieved 30 June 2016
  12. "www.tank.tv: John Bock until May 14th". www.brooklynartproject.com. Retrieved 30 June 2016.
  13. "She doesn't think so but she's dressed for the h-bomb | Bidoun". Bidoun. Retrieved 30 June 2016.
  14. "Tank TV - Archive". tank.tv. Retrieved 2017-10-25.
  15. "Tank TV - About". tank.tv. Retrieved 2017-10-25.
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