Tastefully Simple

Tastefully Simple, Inc. is a U.S. multi-level marketing company[1][2][3][4][5] that sells meal kits and other prepared food products. The products are sold through a network of home-based commissioned distributors and online. As of 2019, the company employed roughly 75 people at its headquarters in Alexandria, Minnesota.

Tastefully Simple
TypePrivately owned
IndustryMulti-level marketing
FoundedJune 15, 1995
FoundersJill Blashack Strahan
Headquarters
Alexandria, Minnesota
,
United States
Area served
United States
Websitetastefullysimple.com

History

Tastefully Simple was founded on July 15, 1995, by Jill Blashack Strahan. First operated out of a small shed, the company later established its headquarters in Alexandria, MN. It was founded as a multi-level marketing company and this model continues to be its largest selling channel. The company reported sales revenue of $110 million in 2011[5] and $82 million in 2013.[6] On July 8, 2014 the company laid off approximately 25% of its workforce.[6]

Product Offerings

The company's products include meal kits, seasonings, sauces, baking mixes, and other prepared food items.

Distributors

Tastefully Simple's multi-level marketing distributors, known as "consultants," may be eligible to earn sales commissions on their own sales as well as additional income based on the sales of distributors who they recruit, and additional bonuses and incentives, including travel. The company reported having 23,680 distributors as of 2011.[5]

See also

References
  1. Glembocki, Vicki (May 27, 2011). "How Lia Sophia, Tastefully Simple and Pampered Chef are Taking Over Women's Social Lives". Philadelphia.
  2. Garland, Susan B (December 19, 2014). "So Glad You Could Come. Can I Sell You Anything?". New York Times. Retrieved September 14, 2017.
  3. "Why Rodan and Fields, Tastefully Simple, LuLuRoe and other multilevel marketing companies can be a bad deal for women". MarketWatch. September 3, 2017. Retrieved November 2, 2019.
  4. "Tastefully Simple Inc". Bloomberg.com. Retrieved November 2, 2019.
  5. "Tastefully Simple Inc. (2012)". Direct Selling News. Retrieved November 2, 2019.
  6. "Tastefully Simple trims 66 jobs at its Alexandria HQ". Star Tribune. July 9, 2014. Retrieved July 31, 2017.
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