That's Not Cheating

That's Not Cheating[2] (Spanish: Permitidos) is a 2016 Argentine comedy film directed by Ariel Winograd and co-written by Julian Loyola and Gabriel Korenfeld. The film, which stars Lali Espósito and Martín Piroyansky, was theatrically released on August 4, 2016.[3]

That's Not Cheating
Argentine theatrical release poster
Permitidos
Directed byAriel Winograd
Produced by
  • Ricardo Freixa
  • Joana D’Alessio
  • Nathalie Cabiron
Written by
  • Gabriel Korenfeld
  • Julian Loyola
Starring
Music byDarío Eskenazi
Edited byAlejandro Brodersohn
Production
companies
Distributed byWalt Disney Studios Motion Pictures
Release date
  • August 4, 2016 (2016-08-04) (Argentina)
Running time
106 minutes
Country
  • Argentina
LanguageSpanish
Box office$1.9 million[1]

Due to its success, the film has been sold to other Latin American markets, including Peru, Ecuador, Bolivia and Chile. Rights for pay TV has been acquired by HBO Latino for the United States, Movistar+ for Spain, and Medyavision for Turkey. According to FilmSharks, rights for France, Mexico, Brazil, Australia and Germany are in advanced discussions.[4]

Synopsis

The comedy follows a modern couple who joke with friends about the idea of a "One Night Pass" — one night of passion with a famous star that would not be considered infidelity. Then the husband unexpectedly meets his "One Night Pass".[5] A series of funny complications won't allow Mateo and Camila to get back together. Both of them will have to take a look of several things and raffle off every absurd obstacle that there will be presented from the appearance of this "One Night Pass" in their lives. Once involved in a dangerous situation, the couple will have the opportunity to discover themselves.[6]

Cast

Reception

Box office

Permitidos was #2 on opening weekend on its original country, Argentina, behind The Secret Life of Pets with $0.7 million.[7] The movie has eventually grossed $1.7 million only in Argentina (AR$25.3 million).

Critical response

Permitidos received generally positive reviews from critics. The review aggregator website Todas Las Críticas assigned the film a weighted average score of 67 out of 100, based on 42 critics, indicating "generally favorable reviews".[8]

In his review for Leer Cine, Santiago García praised the film, saying: "it is a funny comedy, it is a well-filmed comedy, it is not the mere illustration of amusing dialogues, Permitidos is a complete film".[9] Emiliano Basile of Escribiendo Cine also gave the film a positive review, writing: "Permitidos is effective by more than it floods in some lapses by the excess situations. It is [effective] because its goal of smooth and flat entertainment wards off of the traditional conservative moralizing.[10] CineFreak's Alex Arellano gave the film a positive review, stating: "Permitidos is a genuine comedy, a film whose script is an elaborated swarm of absurd and crazy situations, which managed to combine and create consistency between every scene and every word of the script. It is a risky proposition that could have been a big frustration. However, its director decided to focus on the humor, and if the audience judges it [the film], it will undoubtedly have a good reception.[11] Fernando Alvarez of Todo lo ve highlighted Espósito and Piroyanky's performance and wrote: "it is a well-executed, agile comedy that counts with solid technical resources and a delirium that the viewer will have to play, between ducks, geese and a smarter friend that he looks".[12] Meanwhile, Diego Alvarez from Cuatro Bastardos gave the film a perfect score (10 out of 10) recognizing Winograd's direction and Piroyansky's performance, which he describes as "impeccable", and Espósito's, adding that the actress is an actoral revelation and that her performance "will surely remain in the records of argentinian cinema".[13] Fer Casals of Meta magazine compared the film with Hollywood comedies, saying: "Ariel Winograd newest movie surprises from its freshness and naturalness represented by the charm of its protagonists".[14] Variety's John Hopewell wrote that the film is "the latest in a line of high-concept Argentine comedies of manners with international potential."[4]

Release history
List of release dates, distributor and reference
Region Date Distributor Ref.
Argentina August 4, 2016 Walt Disney Studios Motion Pictures [3]
Uruguay August 18, 2016 [15]
Paraguay August 25, 2016 Filmagic [16]
Peru November 3, 2016 Delta Films [17]
Bolivia December 1, 2016 Distrifilms [17]
Ecuador December 23, 2016 Walt Disney Studios Motion Pictures [18]
Israel March 9, 2017 United King Films [19][20]
France
China

References
  1. "Permitidos (2016)". Box Office Mojo. Retrieved August 15, 2016.
  2. "Ariel Winograd: Distribución internacional para su "Permitidos", mientras "Sin hijos" tendrá cinco remakes extranjeros". noticine.com (in Spanish). Retrieved July 14, 2016.
  3. "Ficha de película: Permitidos (Argentina)". ultracine.com (in Spanish). Retrieved July 14, 2016.
  4. "HBO Takes U.S. on Ariel Winograd's 'That's Not Cheating'". Variety. Retrieved February 14, 2017.
  5. "Cannes: Disney Takes Latin America on 'Not Cheating'". Variety. Retrieved July 14, 2016.
  6. "Próximos estrenos". taquillanacional.com.ar (in Spanish). Retrieved July 14, 2016.
  7. "Argentina Box Office: August 4–7, 2016". Box Office Mojo.
  8. "Permitidos, críticas". Todas Las Críticas (in Spanish). Retrieved August 2, 2016.
  9. Santiago García. "Las trampas del amor". Leer Cine (in Spanish). Archived from the original on August 3, 2016. Retrieved August 2, 2016.
  10. Emiliano Basile. "La nueva comedia argentina". Escribiendo Cine (in Spanish). Retrieved August 2, 2016.
  11. Alex Arellano. "Permitidos: Permitido reírse". CineFreaks (in Spanish). Retrieved August 2, 2016.
  12. Fernando Alvarez. "Permitidos: Cuando lo imposible se hace realidad". Todo lo ve (in Spanish). Retrieved August 2, 2016.
  13. Diego Alvarez. "Permitidos: El que avisa…¿no traiciona?". Todo lo ve (in Spanish). Retrieved August 2, 2016.
  14. Fer Casals. "Crítica: PERMITIDOS". revistameta.com (in Spanish). Retrieved August 2, 2016.
  15. "Ficha de película: Permitidos (Uruguay)". Ultracine. Retrieved July 26, 2016.
  16. "Ficha de película: Permitidos (Paraguay)". Ultracine. Retrieved August 26, 2016.
  17. "Ficha de película: Permitidos (Peru)". Ultracine. Retrieved August 26, 2016.
  18. "Permitidos". cinepapaya.com. Retrieved December 25, 2016.
  19. "Tweet of June 15, 2016 by @permitidosPeli". Twitter. Retrieved July 26, 2016.
  20. "Permitidos". seret.co.il. Retrieved March 11, 2018.
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