That's the Spirit

That's the Spirit is the fifth studio album by British rock band Bring Me the Horizon. The album was released on 11 September 2015,[1] and marks a departure from the group's metalcore roots, in favour of a less aggressive alternative rock and metal style.

For the 1924, 1933 and 1945 American films of the same name, see That's the Spirit (disambiguation).

That's the Spirit
Studio album by
Bring Me the Horizon
Released11 September 2015
Studio
Genre
Length45:00
Label
Producer
Bring Me the Horizon chronology
Live at Wembley
(2015)		 That's the Spirit
(2015)		 Live at the Royal Albert Hall
(2016)
Bring Me the Horizon studio album chronology
Sempiternal
(2013)		 That's the Spirit
(2015)		 Amo
(2019)
Singles from That's the Spirit
  1. "Drown"
    Released: 21 October 2014
  2. "Happy Song"
    Released: 13 July 2015
  3. "Throne"
    Released: 23 July 2015
  4. "True Friends"
    Released: 20 November 2015
  5. "Follow You"
    Released: 26 February 2016
  6. "Avalanche"
    Released: 23 June 2016
  7. "Oh No"
    Released: 18 November 2016
Digital cover
Artwork used on digital streaming and download services.

The album debuted at number one in Australia and Canada, number two in the UK Albums Chart, and the US Billboard 200.[2][3] The album received universal acclaim from music critics.

Background

The band started teasing the album in late June when the band started promoting images of a symbol of an umbrella, all in the form of tattoos, stickers and posters posted around England, which would later be revealed as a promotional symbol for the album's first single.[4][5] The band later released a short video in early July where the words "That's the spirit" were spoken in reverse.[6] On 13 July, the band announced they had left their previous label Epitaph Records and signed fully with Sony Music subsidiaries RCA and Columbia.[7]

In an interview with NME, vocalist Oliver Sykes confirmed the album title being That's the Spirit while also mentioning several song titles as "True Friends", "Avalanche", "Throne" and "Blasphemy".[8]

Writing and recording

Keyboardist Jordan Fish played the role as producer for the album along with Sykes, considering an external producer unnecessary. The band also hired a personal fitness trainer during the album's recording process.[8][9]

Composition

Influences, style and themes

In an interview with NME, Sykes said that the album is a loose concept album about life's darker moods, such as depression, and a way of making light of it. He cited the alternative rock bands Jane's Addiction, Panic! at the Disco, Interpol and Radiohead as influences for the new album.[8] Jon Wiederhorn of Rolling Stone stated that the album marks a change for Bring Me the Horizon from a sound "undeniably rooted in metal" to a "sound full of ebb-and-flow dynamics inspired by indie rock, alternative music and pop" in an "evolution from artsy metalcore to cinematic pop rock", and that it sounds more like Muse and Linkin Park than Metallica and Lamb of God.[10] Similarly, Daniel Furnari of Blunt Magazine suggested that "That's The Spirit sees Bring Me The Horizon push things further than ever with a collection of stadium-standard alt-rock anthems more suited to Glastonbury than Warped Tour ... For perhaps the first time, Bring Me The Horizon have produced a record with no throwbacks to the Suicide Season days of outrageous mosh calls and downtuned riff insanity."[11]

Featuring characteristics of electronic music,[12] That's the Spirit has been considered electronic rock,[13] alternative rock[11][14][15] and alternative metal,[16][17][18] arena rock,[19] and hard rock[20] album by several online platforms, such as AllMusic, Toronto Sun, and Blunt Magazine. Its style has also been described as pop rock by some music critics.[10][15][21] Sites such as The Guardian and St. Cloud Times have described it as nu metal.[22][23]

Promotion and release

The band's first single released from the album before its announcement was "Drown" on 21 October 2014. The second single was "Happy Song", released on 12 July 2015.[24] The third was "Throne", which was accompanied with a music video and the official announcement of the album's track listing and cover art.[5][25][26] Fish explains that "Throne" reflects the group's then current state of mind both musically and emotionally, going to say that it was one of the most straight forward songs they had recorded, but felt that it was an obvious choice for a single due to its immediate catchy-ness and level of energy.[10] "True Friends", was released as a single on 22 August along an official lyric video.[27][28][29] It was also released in form of a limited edition 7" vinyl.[30] A music video for the track "Follow You" was premiered on 16 March 2016 via the band's Vevo channel.[31] It was co-directed by frontman Oliver Sykes and Frank Borin.[32] On 26 February 2016, it was also released as a single in the form of a limited edition 7" vinyl.[33] "Avalanche" was released as a single on 23 June 2016, being played in Radio 1's Big Weekend. A live music video was also premiered for the song.[34][35][36] "Oh No" was released as the final single from That's the Spirit on 18 November 2016 in a radio edit version.[37] Its music video was directed by Isaac Eastgate and premiered via Rolling Stone on 3 November 2016.[38][39]

The band set up an intimate album launch performance on September 6, 2015 at the Rose Theatre, Kingston and embarked on a tour throughout October 2015 in North America, which also featured American festivals such as Aftershock Festival and Knotfest and was supported by metal band Issues and rock band Pvris.[40][41] The band also played a European Tour in November 2015 [42]

Reception

Critical reception
Professional ratings
Aggregate scores
SourceRating
Metacritic88/100[43]
Review scores
SourceRating
AllMusic[14]
Alternative Press[44]
Blunt Magazine[11]
DIY[45]
The Guardian[22]
Impericon90%[46]
Kerrang![47]
Metal Hammer[48]
Q[49]
Rock Sound10/10[19]

Like the band's last two albums, That's the Spirit was met with critical acclaim from music critics. At Metacritic (a review aggregator site which assigns a normalised rating out of 100 from music critics), based on 10 critics, the album has received a score of 88/100, which indicates "universal acclaim".[43]

Daniel Furnari of Blunt Magazine wrote: "[On That's the Spirit,] Oli Sykes powers through every enormous chorus and infectious verse with a confidence and finesse that would have you believe he’s been singing like this for years."[11] Andy Biddulph of Rock Sound stated that the band sounded their most accomplished in the album, bursting with fresh ideas and says that no other band incorporates synth and atmospherics into music quite like the band does in this particular album, comparing the band to the likes of Linkin Park.[19] James Christopher Monger at AllMusic stated "What's most surprising is how natural it all feels, but that's due in large part to the long-form recalibration of the band's sound. By entering the mainstream one limb (album) at a time, Bring Me the Horizon are merely reaping what they've sown, and longtime fans should already feel acclimated to the water." In addition to Linkin Park, Monger compared the choruses from the album to Avenged Sevenfold, Thirty Seconds to Mars and late 1990s Metallica.[14]

Accolades

The album was ranked at number two in Alternative Press's "10 Essential Records of 2015" list.[50] Matt Crane of Alternative Press wrote that the album shows a "genuine evolution for the band."[50] He named "Happy Song" as providing the band "rock-radio potential" and "Throne" as "an aggressive, exotic take on the groove-based synth-rock" that was popularised by Linkin Park.[50] The album was included at number one on Rock Sound's top 50 releases of 2015 list.[51] That's the Spirit was nominated for Album of the Year at the 2016 Alternative Press Music Awards.[52]

Publication Accolade Year Rank
NME NME's Albums of the Year 2015 2015
49[53]

Commercial performance

On 14 September 2015, The Official Chart Update reported that That's the Spirit was on track to debut atop the UK Albums Chart, being just 1,000 copies ahead of Keep the Village Alive by the Stereophonics.[54] However, four days later, after one of the closest chart battles of 2015, Keep the Village Alive beat That's the Spirit to number one by a margin of less than 1,300 copies, denying Bring Me the Horizon their first ever chart-topper.[55]

The album also debuted at number one in Australia, giving the band their third consecutive number-one album there. That's the Spirit has sold 130,000 copies in the US as of February 2016.[56]

Track listing

All lyrics are written by Oliver Sykes; all music is composed by Bring Me the Horizon[57].

No.TitleLength
1."Doomed"4:34
2."Happy Song"3:59
3."Throne"3:11
4."True Friends"3:52
5."Follow You"3:51
6."What You Need"4:12
7."Avalanche"4:22
8."Run"3:42
9."Drown" (new version)3:42
10."Blasphemy"4:35
11."Oh No"5:01
Total length:45:00

Personnel

Credits adapted from the album's liner notes.[57]

Bring Me the Horizon

Additional personnel

  • Maddie Cutter – cellos (1–5, 7, 10, 11)
  • Emma Fish – additional vocals (2)
  • Nikos Goudinakis – assistant engineering
  • Al Groves – engineering
  • Will Harvey – violins (1–5, 7, 10, 11)
  • Ted Jensen – mastering
  • Dan Lancaster – mixing
  • Maxim Scott – artwork
  • Sam Winfield – additional engineering

Charts

Certifications
Region CertificationCertified units/sales
Australia (ARIA)[94] Platinum 70,000
Canada (Music Canada)[95] Gold 40,000
Poland (ZPAV)[96] Gold 10,000
United Kingdom (BPI)[97] Gold 100,000*
United States (RIAA)[98] Gold 500,000

*sales figures based on certification alone
sales+streaming figures based on certification alone

See also

References

Citations

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  3. "BRING ME THE HORIZON's 'That's The Spirit' Lands At No. 2 On The Billboard 200 Chart". Blabbermouth. 1 April 2017.
  4. Biddulph, Andy. "What are Bring Me the Horizon up to?". Rock Sound. Retrieved 23 July 2015.
  5. Zadrozny, Anya. "Bring Me the Horizon Unleash 'Happy Song,' Frontman Oli Sykes Gets Married". Loudwire. Retrieved 23 July 2015.
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  98. "American album certifications – Bring Me the Horizon – That's the Spirit". Recording Industry Association of America. Retrieved 13 June 2018. If necessary, click Advanced, then click Format, then select Album, then click SEARCH. 

Sources

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